--- title: "Dowsing & Reynolds vs Litecraft: Which is searched more in the United Kingdom?" description: "Is Dowsing & Reynolds or Litecraft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lighting retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/dowsing-and-reynolds-vs-litecraft" publisher: "Brandwave" --- # Dowsing & Reynolds vs Litecraft: Which is searched more in the United Kingdom? Is Dowsing & Reynolds or Litecraft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lighting retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dowsing & Reynolds and Litecraft - **Competitive set**: Lighting retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Dowsing & Reynolds Share of Search**: 7.3% - **Litecraft Share of Search**: 3.2% ## Is Dowsing & Reynolds or Litecraft more popular in search? - In September 2026, Dowsing & Reynolds had more branded searches than Litecraft among lighting retailers in the United Kingdom. Dowsing & Reynolds had about 6,600 branded searches, while Litecraft had 2,900. Dowsing & Reynolds made up 7.3% of all lighting retailer searches we track, and Litecraft accounted for 3.2%. - Dowsing & Reynolds was ahead of Litecraft in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dowsing & Reynolds’ share of searches among lighting retailers in the United Kingdom moved from 6.5% to 7.3%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending September 2026, Litecraft’s share of searches among lighting retailers in the United Kingdom moved from 2.9% to 3.2%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top lighting retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Litecraft was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dowsing & Reynolds did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dunelm | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | John Lewis | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Pooky | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Habitat | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Lights.co.uk | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Jim Lawrence | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Litecraft | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lights4fun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dowsing & Reynolds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pagazzi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lighting retailers - Asked ChatGPT "Where's the best place to buy ceiling lights in the UK?": 1. John Lewis, 2. Lights.co.uk, 3. Dunelm, 4. Pooky - Asked ChatGPT "Which UK shops sell stylish lamps that aren't too expensive?": 1. Dunelm, 2. Habitat, 3. John Lewis - Asked ChatGPT "What are good UK lighting shops for a kitchen renovation?": 1. Pooky, 2. Jim Lawrence, 3. Litecraft - Searched Google, AI Overview "ceiling lights": named none of the brands we track - Searched Google, AI Overview "table lamps": 1. Dunelm, 2. Habitat Not named in any answer: Lights4fun, Dowsing & Reynolds and Pagazzi. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom lighting retailers in September 2026? - In September 2026, Dowsing & Reynolds lost share of searches among lighting retailers in the United Kingdom, from 9% to 7.3%. - Estimated monthly branded searches for Litecraft in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Dowsing & Reynolds estimated searches | Dowsing & Reynolds Share of Search | Dowsing & Reynolds rank | Litecraft estimated searches | Litecraft Share of Search | Litecraft rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 6.5% | 6 | 3.6K | 2.9% | 8 | | Nov 2025 | 9.9K | 6% | 6 | 3.6K | 2.2% | 9 | | Dec 2025 | 6.6K | 5.5% | 6 | 2.9K | 2.4% | 8 | | Jan 2026 | 8.1K | 6.9% | 6 | 3.6K | 3.1% | 8 | | Feb 2026 | 6.6K | 7.4% | 5 | 2.9K | 3.3% | 8 | | Mar 2026 | 8.1K | 8.9% | 5 | 2.9K | 3.2% | 8 | | Apr 2026 | 6.6K | 8.4% | 6 | 2.4K | 3.1% | 9 | | May 2026 | 6.6K | 8.6% | 6 | 2.4K | 3.1% | 9 | | Jun 2026 | 6.6K | 9.3% | 6 | 1.9K | 2.7% | 9 | | Jul 2026 | 6.6K | 8.5% | 6 | 1.9K | 2.5% | 9 | | Aug 2026 | 8.1K | 9% | 6 | 2.9K | 3.2% | 8 | | Sep 2026 | 6.6K | 7.3% | 6 | 2.9K | 3.2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Dowsing & Reynolds’ and Litecraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dowsing & Reynolds**: Measured on the search term “dowsing and reynolds”. - **Litecraft**: Measured on the search term “litecraft”. - [Dowsing & Reynolds profile](/demand/uk/brands/dowsing-and-reynolds) - [Litecraft profile](/demand/uk/brands/litecraft) - [All lighting retailers in the United Kingdom](/demand/uk/categories/uk-lighting-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dowsing & Reynolds or Litecraft more popular in search? In September 2026, Dowsing & Reynolds had more branded searches than Litecraft among lighting retailers in the United Kingdom. Dowsing & Reynolds had about 6,600 branded searches, while Litecraft had 2,900. Dowsing & Reynolds made up 7.3% of all lighting retailer searches we track, and Litecraft accounted for 3.2%. ## Cite this page Brandwave. "Dowsing & Reynolds vs Litecraft: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/dowsing-and-reynolds-vs-litecraft This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/dowsing-and-reynolds-vs-litecraft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.