--- title: "Dove vs Native: Which is searched more in the United Kingdom?" description: "Is Dove or Native more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/dove-vs-native" publisher: "Brandwave" --- # Dove vs Native: Which is searched more in the United Kingdom? Is Dove or Native more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dove and Native - **Competitive set**: Deodorant brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Dove Share of Search**: 5.2% - **Native Share of Search**: 1% ## Is Dove or Native more popular in search? - In September 2026, Dove had more branded searches than Native among deodorant brands in the United Kingdom. Dove had about 9,900 branded searches, while Native had 1,900. Dove made up 5.2% of all deodorant brand searches we track, and Native accounted for 1%. - Dove was ahead of Native in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dove’s share of searches among deodorant brands in the United Kingdom moved from 3.8% to 5.2%, and its estimated monthly branded searches moved from 8.1K to 9.9K. - Across the 12 months ending September 2026, Native’s share of searches among deodorant brands in the United Kingdom moved from 1.1% to 1%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top deodorant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dove was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Native was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dove and Native were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nivea | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Mitchum | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dove | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Sure | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Native | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Wild | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Fussy | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Lynx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Old Spice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Salt of the Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sanex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about deodorant brands - Asked ChatGPT "Which deodorant should I buy in the UK?": 1. Mitchum, 2. Dove, 3. Fussy, 4. Sure - Asked ChatGPT "What are the best deodorant brands?": 1. Dove, 2. Mitchum, 3. Sure, 4. Nivea, 5. Wild, 6. Fussy - Asked ChatGPT "What is the best antiperspirant?": 1. Mitchum - Searched Google, AI Overview "deodorant": 1. Nivea, 2. Native - Searched Google, AI Overview "antiperspirant": 1. Mitchum, 2. Nivea Not named in any answer: Lynx, Old Spice, Salt of the Earth and Sanex. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom deodorant brands in September 2026? - Dove’s share of searches among deodorant brands in the United Kingdom has gained ground for 3 months in a row, from 4.6% to 5.2% in September 2026. - Estimated monthly branded searches for Native in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Dove estimated searches | Dove Share of Search | Dove rank | Native estimated searches | Native Share of Search | Native rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 3.8% | 7 | 2.4K | 1.1% | 11 | | Nov 2025 | 9.9K | 4.4% | 5 | 2.9K | 1.3% | 9 | | Dec 2025 | 8.1K | 4.4% | 5 | 2.9K | 1.6% | 9 | | Jan 2026 | 8.1K | 4.4% | 3 | 2.4K | 1.3% | 10 | | Feb 2026 | 8.1K | 4.5% | 3 | 2.4K | 1.3% | 9 | | Mar 2026 | 14.8K | 7.2% | 3 | 2.4K | 1.2% | 9 | | Apr 2026 | 12.1K | 5.8% | 3 | 2.9K | 1.4% | 9 | | May 2026 | 12.1K | 5.4% | 3 | 2.4K | 1.1% | 11 | | Jun 2026 | 12.1K | 4.6% | 3 | 2.4K | 0.91% | 11 | | Jul 2026 | 12.1K | 4.6% | 3 | 2.4K | 0.91% | 11 | | Aug 2026 | 12.1K | 5% | 3 | 2.4K | 1% | 11 | | Sep 2026 | 9.9K | 5.2% | 3 | 1.9K | 1% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Dove’s and Native’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dove**: Measured on the search term “dove deodorant”. - **Native**: Measured on the search term “native deodorant”. - [Dove profile](/demand/uk/brands/dove) - [Native profile](/demand/uk/brands/native) - [All deodorant brands in the United Kingdom](/demand/uk/categories/uk-deodorant-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dove or Native more popular in search? In September 2026, Dove had more branded searches than Native among deodorant brands in the United Kingdom. Dove had about 9,900 branded searches, while Native had 1,900. Dove made up 5.2% of all deodorant brand searches we track, and Native accounted for 1%. ## Cite this page Brandwave. "Dove vs Native: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/dove-vs-native This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/dove-vs-native. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.