--- title: "Dove vs Moroccanoil: Which is searched more in the United Kingdom?" description: "Is Dove or Moroccanoil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/dove-vs-moroccanoil" publisher: "Brandwave" --- # Dove vs Moroccanoil: Which is searched more in the United Kingdom? Is Dove or Moroccanoil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dove and Moroccanoil - **Competitive set**: Shampoo brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Dove Share of Search**: 2.7% - **Moroccanoil Share of Search**: 9.1% ## Is Dove or Moroccanoil more popular in search? - In September 2026, Moroccanoil had more branded searches than Dove among shampoo brands in the United Kingdom. Moroccanoil had about 27,100 branded searches, while Dove had 8,100. Moroccanoil made up 9.1% of all shampoo brand searches we track, and Dove accounted for 2.7%. - Moroccanoil was ahead of Dove in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dove’s share of searches among shampoo brands in the United Kingdom moved from 1.3% to 2.7%, and its estimated monthly branded searches moved from 4.4K to 8.1K. - Across the 12 months ending September 2026, Moroccanoil’s share of searches among shampoo brands in the United Kingdom moved from 9.9% to 9.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dove and Moroccanoil were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dove and Moroccanoil were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | L'Oréal Paris Elvive | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Kérastase | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Redken | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Olaplex | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Dove | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Herbal Essences | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Head & Shoulders | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OGX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philip Kingsley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aussie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bumble and bumble | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo brands - Asked ChatGPT "Which shampoo should I use in the UK?": 1. Head & Shoulders, 2. L'Oréal Paris Elvive - Asked ChatGPT "What are the best shampoo brands?": 1. L'Oréal Paris Elvive, 2. Olaplex, 3. Redken, 4. Kérastase, 5. Head & Shoulders - Asked ChatGPT "What is the best shampoo for hair loss?": named none of the brands we track - Searched Google, AI Overview "shampoo": 1. L'Oréal Paris Elvive, 2. Dove, 3. Herbal Essences - Searched Google, AI Overview "best shampoo": 1. L'Oréal Paris Elvive, 2. Moroccanoil, 3. Kérastase, 4. Redken Not named in any answer: K18, OGX, Philip Kingsley, Aussie, TRESemmé, Pantene and Bumble and bumble. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom shampoo brands in September 2026? - In September 2026, TRESemmé overtook Dove and Head & Shoulders to rank 9th among shampoo brands in the United Kingdom, with 3.3% of the searches. - Moroccanoil’s share of searches among shampoo brands in the United Kingdom has lost ground for 3 months in a row, from 11.7% to 9.1% in September 2026. - Estimated monthly branded searches for Dove in the United Kingdom rose 84.1% over 12 measured months, from 4.4K to 8.1K in September 2026. ## Month by month | Month | Dove estimated searches | Dove Share of Search | Dove rank | Moroccanoil estimated searches | Moroccanoil Share of Search | Moroccanoil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 1.3% | 14 | 33.1K | 9.9% | 4 | | Nov 2025 | 6.6K | 1.5% | 12 | 49.5K | 11.2% | 4 | | Dec 2025 | 5.4K | 1.5% | 12 | 40.5K | 10.9% | 4 | | Jan 2026 | 5.4K | 1.5% | 14 | 33.1K | 9.4% | 4 | | Feb 2026 | 6.6K | 2.2% | 10 | 27.1K | 9.2% | 4 | | Mar 2026 | 6.6K | 2.1% | 10 | 33.1K | 10.5% | 4 | | Apr 2026 | 6.6K | 2.3% | 10 | 27.1K | 9.6% | 4 | | May 2026 | 8.1K | 2.8% | 10 | 40.5K | 14.1% | 4 | | Jun 2026 | 8.1K | 2.9% | 10 | 33.1K | 11.7% | 4 | | Jul 2026 | 8.1K | 3% | 10 | 27.1K | 9.9% | 4 | | Aug 2026 | 8.1K | 2.8% | 9 | 27.1K | 9.2% | 4 | | Sep 2026 | 8.1K | 2.7% | 10 | 27.1K | 9.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Dove’s and Moroccanoil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dove**: Measured on the search term “dove shampoo”. - **Moroccanoil**: Measured on the search term “moroccanoil”. - [Dove profile](/demand/uk/brands/dove) - [Moroccanoil profile](/demand/uk/brands/moroccanoil) - [All shampoo brands in the United Kingdom](/demand/uk/categories/uk-shampoo-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dove or Moroccanoil more popular in search? In September 2026, Moroccanoil had more branded searches than Dove among shampoo brands in the United Kingdom. Moroccanoil had about 27,100 branded searches, while Dove had 8,100. Moroccanoil made up 9.1% of all shampoo brand searches we track, and Dove accounted for 2.7%. ## Cite this page Brandwave. "Dove vs Moroccanoil: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/dove-vs-moroccanoil This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/dove-vs-moroccanoil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.