--- title: "Dove vs Herbal Essences: Which is searched more in the United Kingdom?" description: "Is Dove or Herbal Essences more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/dove-vs-herbal-essences" publisher: "Brandwave" --- # Dove vs Herbal Essences: Which is searched more in the United Kingdom? Is Dove or Herbal Essences more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dove and Herbal Essences - **Competitive set**: Shampoo brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Dove Share of Search**: 2.7% - **Herbal Essences Share of Search**: 2.2% ## Is Dove or Herbal Essences more popular in search? - In September 2026, Dove had more branded searches than Herbal Essences among shampoo brands in the United Kingdom. Dove had about 8,100 branded searches, while Herbal Essences had 6,600. Dove made up 2.7% of all shampoo brand searches we track, and Herbal Essences accounted for 2.2%. - The lead changed hands once in the 12 months ending September 2026: Dove took it in May 2026. - Across the 12 months ending September 2026, Dove’s share of searches among shampoo brands in the United Kingdom moved from 1.3% to 2.7%, and its estimated monthly branded searches moved from 4.4K to 8.1K. - Across the 12 months ending September 2026, Herbal Essences’ share of searches among shampoo brands in the United Kingdom moved from 2% to 2.2%, and its estimated monthly branded searches held steady at 6.6K. ## Top shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dove and Herbal Essences were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | L'Oréal Paris Elvive | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Kérastase | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Redken | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Olaplex | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Dove | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Herbal Essences | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Head & Shoulders | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OGX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philip Kingsley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aussie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bumble and bumble | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo brands - Asked ChatGPT "Which shampoo should I use in the UK?": 1. Head & Shoulders, 2. L'Oréal Paris Elvive - Asked ChatGPT "What are the best shampoo brands?": 1. L'Oréal Paris Elvive, 2. Olaplex, 3. Redken, 4. Kérastase, 5. Head & Shoulders - Asked ChatGPT "What is the best shampoo for hair loss?": named none of the brands we track - Searched Google, AI Overview "shampoo": 1. L'Oréal Paris Elvive, 2. Dove, 3. Herbal Essences - Searched Google, AI Overview "best shampoo": 1. L'Oréal Paris Elvive, 2. Moroccanoil, 3. Kérastase, 4. Redken Not named in any answer: K18, OGX, Philip Kingsley, Aussie, TRESemmé, Pantene and Bumble and bumble. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom shampoo brands in September 2026? - In September 2026, TRESemmé overtook Dove and Head & Shoulders to rank 9th among shampoo brands in the United Kingdom, with 3.3% of the searches. - Estimated monthly branded searches for Dove in the United Kingdom rose 84.1% over 12 measured months, from 4.4K to 8.1K in September 2026. ## Month by month | Month | Dove estimated searches | Dove Share of Search | Dove rank | Herbal Essences estimated searches | Herbal Essences Share of Search | Herbal Essences rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 1.3% | 14 | 6.6K | 2% | 12 | | Nov 2025 | 6.6K | 1.5% | 12 | 6.6K | 1.5% | 13 | | Dec 2025 | 5.4K | 1.5% | 12 | 5.4K | 1.5% | 13 | | Jan 2026 | 5.4K | 1.5% | 14 | 6.6K | 1.9% | 12 | | Feb 2026 | 6.6K | 2.2% | 10 | 6.6K | 2.2% | 11 | | Mar 2026 | 6.6K | 2.1% | 10 | 6.6K | 2.1% | 11 | | Apr 2026 | 6.6K | 2.3% | 10 | 6.6K | 2.3% | 11 | | May 2026 | 8.1K | 2.8% | 10 | 6.6K | 2.3% | 12 | | Jun 2026 | 8.1K | 2.9% | 10 | 6.6K | 2.3% | 12 | | Jul 2026 | 8.1K | 3% | 10 | 6.6K | 2.4% | 12 | | Aug 2026 | 8.1K | 2.8% | 9 | 6.6K | 2.2% | 12 | | Sep 2026 | 8.1K | 2.7% | 10 | 6.6K | 2.2% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Dove’s and Herbal Essences’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dove**: Measured on the search term “dove shampoo”. - **Herbal Essences**: Measured on the search term “herbal essences”. - [Dove profile](/demand/uk/brands/dove) - [Herbal Essences profile](/demand/uk/brands/herbal-essences) - [All shampoo brands in the United Kingdom](/demand/uk/categories/uk-shampoo-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dove or Herbal Essences more popular in search? In September 2026, Dove had more branded searches than Herbal Essences among shampoo brands in the United Kingdom. Dove had about 8,100 branded searches, while Herbal Essences had 6,600. Dove made up 2.7% of all shampoo brand searches we track, and Herbal Essences accounted for 2.2%. ## Cite this page Brandwave. "Dove vs Herbal Essences: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/dove-vs-herbal-essences This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/dove-vs-herbal-essences. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.