--- title: "Dormeo vs Emma Sleep: Which is searched more in the United Kingdom?" description: "Is Dormeo or Emma Sleep more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/dormeo-vs-emma-sleep" publisher: "Brandwave" --- # Dormeo vs Emma Sleep: Which is searched more in the United Kingdom? Is Dormeo or Emma Sleep more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dormeo and Emma Sleep - **Competitive set**: Mattress brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Dormeo Share of Search**: 3.4% - **Emma Sleep Share of Search**: 42.7% ## Is Dormeo or Emma Sleep more popular in search? - In September 2026, Emma Sleep had more branded searches than Dormeo among mattress brands in the United Kingdom. Emma Sleep had about 100,000 branded searches, while Dormeo had 8,100. Emma Sleep made up 42.7% of all mattress brand searches we track, and Dormeo accounted for 3.4%. - Emma Sleep was ahead of Dormeo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dormeo’s share of searches among mattress brands in the United Kingdom moved from 3.8% to 3.4%, and its estimated monthly branded searches moved from 9.9K to 8.1K. - Across the 12 months ending September 2026, Emma Sleep’s share of searches among mattress brands in the United Kingdom moved from 37.9% to 42.7%, and its estimated monthly branded searches moved from 98.6K to 100K. ## Top mattress brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Emma Sleep was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Dormeo did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Simba | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Emma Sleep | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Tempur | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Silentnight | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Hypnos | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Otty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Dormeo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Eve Sleep | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about mattress brands - Asked ChatGPT "Which mattress brand should I buy in the UK?": 1. Emma Sleep, 2. Simba, 3. Silentnight, 4. Hypnos, 5. Tempur - Asked ChatGPT "What are the best mattress brands in the UK?": 1. Simba, 2. Tempur, 3. Emma Sleep, 4. Hypnos, 5. Silentnight - Asked ChatGPT "What's the best mattress in a box in the UK?": 1. Simba - Searched Google, AI Overview "mattress": named none of the brands we track Not named in any answer: Otty, Dormeo and Eve Sleep. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom mattress brands in September 2026? - In September 2026, Emma Sleep gained share of searches among mattress brands in the United Kingdom, from 39.6% to 42.7%. - In September 2026, Dormeo rose from 8th to 7th among mattress brands in the United Kingdom. ## Month by month | Month | Dormeo estimated searches | Dormeo Share of Search | Dormeo rank | Emma Sleep estimated searches | Emma Sleep Share of Search | Emma Sleep rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 3.8% | 7 | 98.6K | 37.9% | 1 | | Nov 2025 | 9.9K | 2.8% | 8 | 147K | 41% | 1 | | Dec 2025 | 12.1K | 3.9% | 5 | 97.1K | 31.2% | 1 | | Jan 2026 | 12.1K | 4.2% | 5 | 118K | 41.4% | 1 | | Feb 2026 | 8.1K | 3.8% | 7 | 97.1K | 45.2% | 1 | | Mar 2026 | 9.9K | 4.3% | 6 | 97.1K | 41.9% | 1 | | Apr 2026 | 8.1K | 3.6% | 7 | 97.1K | 43.5% | 1 | | May 2026 | 8.1K | 3.9% | 7 | 80.6K | 39.1% | 1 | | Jun 2026 | 6.6K | 3.6% | 7 | 80.6K | 43.5% | 1 | | Jul 2026 | 6.6K | 3.4% | 8 | 80.6K | 41.8% | 1 | | Aug 2026 | 8.1K | 3.2% | 8 | 98.6K | 39.6% | 1 | | Sep 2026 | 8.1K | 3.4% | 7 | 100K | 42.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Dormeo’s and Emma Sleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dormeo**: Measured on the search term “dormeo”. - **Emma Sleep**: Measured on the search terms “emma mattress” and “emma sleep”, summed into one figure. - [Dormeo profile](/demand/uk/brands/dormeo) - [Emma Sleep profile](/demand/uk/brands/emma-sleep) - [All mattress brands in the United Kingdom](/demand/uk/categories/uk-mattress-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dormeo or Emma Sleep more popular in search? In September 2026, Emma Sleep had more branded searches than Dormeo among mattress brands in the United Kingdom. Emma Sleep had about 100,000 branded searches, while Dormeo had 8,100. Emma Sleep made up 42.7% of all mattress brand searches we track, and Dormeo accounted for 3.4%. ## Cite this page Brandwave. "Dormeo vs Emma Sleep: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/dormeo-vs-emma-sleep This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/dormeo-vs-emma-sleep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.