--- title: "Doritos vs Walkers: Which is searched more in the United Kingdom?" description: "Is Doritos or Walkers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crisp brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/doritos-vs-walkers-crisps" publisher: "Brandwave" --- # Doritos vs Walkers: Which is searched more in the United Kingdom? Is Doritos or Walkers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crisp brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Doritos and Walkers - **Competitive set**: Crisp brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Doritos Share of Search**: 17.8% - **Walkers Share of Search**: 14.6% ## Is Doritos or Walkers more popular in search? - In September 2026, Doritos had more branded searches than Walkers among crisp brands in the United Kingdom. Doritos had about 27,100 branded searches, while Walkers had 22,200. Doritos made up 17.8% of all crisp brand searches we track, and Walkers accounted for 14.6%. - The lead changed hands 2 times in the 12 months ending September 2026: Walkers took it in January 2026, Doritos took it in March 2026. - Across the 12 months ending September 2026, Doritos’ share of searches among crisp brands in the United Kingdom moved from 20.4% to 17.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Walkers’ share of searches among crisp brands in the United Kingdom moved from 16.7% to 14.6%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top crisp brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Walkers appeared in all four answers. Doritos was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Walkers was listed before Doritos in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Walkers | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | McCoy's | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Tyrrells | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Monster Munch | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Kettle | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Pringles | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Golden Wonder | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Doritos | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about crisp brands - Asked ChatGPT "What's the best crisp brand in the UK?": 1. Tyrrells, 2. Kettle, 3. Walkers - Asked ChatGPT "What are the most popular crisp brands in the UK?": 1. Walkers, 2. Pringles, 3. McCoy's, 4. Monster Munch, 5. Doritos, 6. Kettle, 7. Tyrrells, 8. Golden Wonder - Asked ChatGPT "Which crisp brand in the UK makes the best salt and vinegar crisps?": 1. McCoy's, 2. Walkers, 3. Golden Wonder, 4. Tyrrells - Searched Google, AI Overview "best crisps": 1. Walkers, 2. McCoy's, 3. Monster Munch, 4. Tyrrells Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom crisp brands in September 2026? - In September 2026, Doritos lost share of searches among crisp brands in the United Kingdom, from 20.2% to 17.8%. - In September 2026, Walkers lost share of searches among crisp brands in the United Kingdom, from 16.6% to 14.6%. ## Month by month | Month | Doritos estimated searches | Doritos Share of Search | Doritos rank | Walkers estimated searches | Walkers Share of Search | Walkers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 20.4% | 2 | 27.1K | 16.7% | 4 | | Nov 2025 | 27.1K | 19.5% | 2 | 22.2K | 16% | 3 | | Dec 2025 | 27.1K | 18.7% | 2 | 18.1K | 12.5% | 4 | | Jan 2026 | 27.1K | 15.2% | 3 | 60.5K | 33.9% | 1 | | Feb 2026 | 33.1K | 17% | 2 | 74K | 38% | 1 | | Mar 2026 | 33.1K | 20.8% | 2 | 27.1K | 17% | 3 | | Apr 2026 | 33.1K | 22.7% | 2 | 22.2K | 15.2% | 3 | | May 2026 | 33.1K | 21.8% | 2 | 22.2K | 14.6% | 4 | | Jun 2026 | 33.1K | 22.8% | 1 | 27.1K | 18.6% | 3 | | Jul 2026 | 33.1K | 24.3% | 1 | 22.2K | 16.3% | 3 | | Aug 2026 | 27.1K | 20.2% | 2 | 22.2K | 16.6% | 3 | | Sep 2026 | 27.1K | 17.8% | 2 | 22.2K | 14.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Doritos’ and Walkers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Doritos**: Measured on the search term “doritos”. - **Walkers**: Measured on the search term “walkers crisps”. - [Doritos profile](/demand/uk/brands/doritos) - [Walkers profile](/demand/uk/brands/walkers-crisps) - [All crisp brands in the United Kingdom](/demand/uk/categories/uk-crisp-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Doritos or Walkers more popular in search? In September 2026, Doritos had more branded searches than Walkers among crisp brands in the United Kingdom. Doritos had about 27,100 branded searches, while Walkers had 22,200. Doritos made up 17.8% of all crisp brand searches we track, and Walkers accounted for 14.6%. ## Cite this page Brandwave. "Doritos vs Walkers: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/doritos-vs-walkers-crisps This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/doritos-vs-walkers-crisps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.