--- title: "Donald Russell vs Pipers Farm: Which is searched more in the United Kingdom?" description: "Is Donald Russell or Pipers Farm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online butchers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/donald-russell-vs-pipers-farm" publisher: "Brandwave" --- # Donald Russell vs Pipers Farm: Which is searched more in the United Kingdom? Is Donald Russell or Pipers Farm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online butchers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Donald Russell and Pipers Farm - **Competitive set**: Online butchers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Donald Russell Share of Search**: 22.3% - **Pipers Farm Share of Search**: 6.5% ## Is Donald Russell or Pipers Farm more popular in search? - In September 2026, Donald Russell had more branded searches than Pipers Farm among online butchers in the United Kingdom. Donald Russell had about 9,900 branded searches, while Pipers Farm had 2,900. Donald Russell made up 22.3% of all online butcher searches we track, and Pipers Farm accounted for 6.5%. - Donald Russell was ahead of Pipers Farm in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Donald Russell’s share of searches among online butchers in the United Kingdom moved from 32.8% to 22.3%, and its estimated monthly branded searches moved from 22.2K to 9.9K. - Across the 12 months ending September 2026, Pipers Farm’s share of searches among online butchers in the United Kingdom moved from 17.9% to 6.5%, and its estimated monthly branded searches moved from 12.1K to 2.9K. ## Top online butchers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Donald Russell was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pipers Farm did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Swaledale | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HG Walter | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Tom Hixson of Smithfield | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Edenmoor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Turner & George | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Meat Supermarket | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Field & Flower | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Donald Russell | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Pipers Farm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmison & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online butchers - Asked ChatGPT "What's the best online butcher in the UK?": 1. HG Walter, 2. Swaledale, 3. Edenmoor, 4. Meat Supermarket - Asked ChatGPT "Where can I order a good quality meat box delivered?": 1. Swaledale, 2. Edenmoor, 3. Meat Supermarket - Asked ChatGPT "Which online butcher sells the best steak in the UK?": 1. Swaledale, 2. HG Walter, 3. Tom Hixson of Smithfield, 4. Donald Russell - Searched Google, AI Overview "online butcher": 1. Tom Hixson of Smithfield, 2. Turner & George, 3. Field & Flower - Searched Google, AI Overview "meat box": 1. Swaledale Not named in any answer: Pipers Farm and Farmison & Co. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom online butchers in September 2026? - In September 2026, Pipers Farm overtook Edenmoor to rank 7th among online butchers in the United Kingdom, with 6.5% of the searches. - In September 2026, Donald Russell lost share of searches among online butchers in the United Kingdom, from 24% to 22.3%. ## Month by month | Month | Donald Russell estimated searches | Donald Russell Share of Search | Donald Russell rank | Pipers Farm estimated searches | Pipers Farm Share of Search | Pipers Farm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 32.8% | 1 | 12.1K | 17.9% | 2 | | Nov 2025 | 40.5K | 41.7% | 1 | 14.8K | 15.3% | 2 | | Dec 2025 | 33.1K | 34.6% | 1 | 18.1K | 18.9% | 2 | | Jan 2026 | 18.1K | 30% | 1 | 9.9K | 16.4% | 2 | | Feb 2026 | 27.1K | 42.3% | 1 | 6.6K | 10.3% | 2 | | Mar 2026 | 18.1K | 32.1% | 1 | 4.4K | 7.8% | 5 | | Apr 2026 | 18.1K | 34.3% | 1 | 3.6K | 6.8% | 7 | | May 2026 | 18.1K | 33.8% | 1 | 2.9K | 5.4% | 7 | | Jun 2026 | 9.9K | 22.6% | 1 | 2.4K | 5.5% | 7 | | Jul 2026 | 8.1K | 20.6% | 1 | 2.4K | 6.1% | 7 | | Aug 2026 | 9.9K | 24% | 1 | 2.4K | 5.8% | 8 | | Sep 2026 | 9.9K | 22.3% | 1 | 2.9K | 6.5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Donald Russell’s and Pipers Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Donald Russell**: Measured on the search term “donald russell”. - **Pipers Farm**: Measured on the search term “pipers farm”. - [Donald Russell profile](/demand/uk/brands/donald-russell) - [Pipers Farm profile](/demand/uk/brands/pipers-farm) - [All online butchers in the United Kingdom](/demand/uk/categories/uk-online-butchers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Donald Russell or Pipers Farm more popular in search? In September 2026, Donald Russell had more branded searches than Pipers Farm among online butchers in the United Kingdom. Donald Russell had about 9,900 branded searches, while Pipers Farm had 2,900. Donald Russell made up 22.3% of all online butcher searches we track, and Pipers Farm accounted for 6.5%. ## Cite this page Brandwave. "Donald Russell vs Pipers Farm: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/donald-russell-vs-pipers-farm This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/donald-russell-vs-pipers-farm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.