--- title: "Donald Russell vs Farmison & Co: Which is searched more in the United Kingdom?" description: "Is Donald Russell or Farmison & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online butchers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/donald-russell-vs-farmison" publisher: "Brandwave" --- # Donald Russell vs Farmison & Co: Which is searched more in the United Kingdom? Is Donald Russell or Farmison & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online butchers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Donald Russell and Farmison & Co - **Competitive set**: Online butchers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Donald Russell Share of Search**: 22.3% - **Farmison & Co Share of Search**: 2.9% ## Is Donald Russell or Farmison & Co more popular in search? - In September 2026, Donald Russell had more branded searches than Farmison & Co among online butchers in the United Kingdom. Donald Russell had about 9,900 branded searches, while Farmison & Co had 1,300. Donald Russell made up 22.3% of all online butcher searches we track, and Farmison & Co accounted for 2.9%. - Donald Russell was ahead of Farmison & Co in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Donald Russell’s share of searches among online butchers in the United Kingdom moved from 32.8% to 22.3%, and its estimated monthly branded searches moved from 22.2K to 9.9K. - Across the 12 months ending September 2026, Farmison & Co’s share of searches among online butchers in the United Kingdom moved from 9.7% to 2.9%, and its estimated monthly branded searches moved from 6.6K to 1.3K. ## Top online butchers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Donald Russell was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Farmison & Co did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Swaledale | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HG Walter | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Tom Hixson of Smithfield | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Edenmoor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Turner & George | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Meat Supermarket | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Field & Flower | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Donald Russell | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Pipers Farm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmison & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online butchers - Asked ChatGPT "What's the best online butcher in the UK?": 1. HG Walter, 2. Swaledale, 3. Edenmoor, 4. Meat Supermarket - Asked ChatGPT "Where can I order a good quality meat box delivered?": 1. Swaledale, 2. Edenmoor, 3. Meat Supermarket - Asked ChatGPT "Which online butcher sells the best steak in the UK?": 1. Swaledale, 2. HG Walter, 3. Tom Hixson of Smithfield, 4. Donald Russell - Searched Google, AI Overview "online butcher": 1. Tom Hixson of Smithfield, 2. Turner & George, 3. Field & Flower - Searched Google, AI Overview "meat box": 1. Swaledale Not named in any answer: Pipers Farm and Farmison & Co. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom online butchers in September 2026? - In September 2026, Donald Russell lost share of searches among online butchers in the United Kingdom, from 24% to 22.3%. - Farmison & Co’s share of searches among online butchers in the United Kingdom has lost ground for 3 months in a row, from 4.3% to 2.9% in September 2026. ## Month by month | Month | Donald Russell estimated searches | Donald Russell Share of Search | Donald Russell rank | Farmison & Co estimated searches | Farmison & Co Share of Search | Farmison & Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 32.8% | 1 | 6.6K | 9.7% | 3 | | Nov 2025 | 40.5K | 41.7% | 1 | 8.1K | 8.3% | 4 | | Dec 2025 | 33.1K | 34.6% | 1 | 8.1K | 8.5% | 4 | | Jan 2026 | 18.1K | 30% | 1 | 3.6K | 6% | 7 | | Feb 2026 | 27.1K | 42.3% | 1 | 3.6K | 5.6% | 7 | | Mar 2026 | 18.1K | 32.1% | 1 | 3.6K | 6.4% | 8 | | Apr 2026 | 18.1K | 34.3% | 1 | 2.4K | 4.5% | 8 | | May 2026 | 18.1K | 33.8% | 1 | 2.4K | 4.5% | 8 | | Jun 2026 | 9.9K | 22.6% | 1 | 1.9K | 4.3% | 10 | | Jul 2026 | 8.1K | 20.6% | 1 | 1.6K | 4.1% | 10 | | Aug 2026 | 9.9K | 24% | 1 | 1.3K | 3.1% | 10 | | Sep 2026 | 9.9K | 22.3% | 1 | 1.3K | 2.9% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Donald Russell’s and Farmison & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Donald Russell**: Measured on the search term “donald russell”. - **Farmison & Co**: Measured on the search term “farmison”. - [Donald Russell profile](/demand/uk/brands/donald-russell) - [Farmison & Co profile](/demand/uk/brands/farmison) - [All online butchers in the United Kingdom](/demand/uk/categories/uk-online-butchers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Donald Russell or Farmison & Co more popular in search? In September 2026, Donald Russell had more branded searches than Farmison & Co among online butchers in the United Kingdom. Donald Russell had about 9,900 branded searches, while Farmison & Co had 1,300. Donald Russell made up 22.3% of all online butcher searches we track, and Farmison & Co accounted for 2.9%. ## Cite this page Brandwave. "Donald Russell vs Farmison & Co: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/donald-russell-vs-farmison This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/donald-russell-vs-farmison. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.