--- title: "Domino's vs Rudy's Pizza Napoletana: Which is searched more in the United Kingdom?" description: "Is Domino's or Rudy's Pizza Napoletana more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pizza chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/dominos-vs-rudys-pizza" publisher: "Brandwave" --- # Domino's vs Rudy's Pizza Napoletana: Which is searched more in the United Kingdom? Is Domino's or Rudy's Pizza Napoletana more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pizza chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Domino's and Rudy's Pizza Napoletana - **Competitive set**: Pizza chains - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Domino's Share of Search**: 36.6% - **Rudy's Pizza Napoletana Share of Search**: 1.8% ## Is Domino's or Rudy's Pizza Napoletana more popular in search? - In September 2026, Domino's had more branded searches than Rudy's Pizza Napoletana among pizza chains in the United Kingdom. Domino's had about 1 million branded searches, while Rudy's Pizza Napoletana had 49,500. Domino's made up 36.6% of all pizza chain searches we track, and Rudy's Pizza Napoletana accounted for 1.8%. - Domino's was ahead of Rudy's Pizza Napoletana in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in the United Kingdom moved from 32.2% to 36.6%, and its estimated monthly branded searches moved from 1.2M to 1M. - Across the 12 months ending September 2026, Rudy's Pizza Napoletana’s share of searches among pizza chains in the United Kingdom moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K. ## Top pizza chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Domino's was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Rudy's Pizza Napoletana was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Domino's was listed before Rudy's Pizza Napoletana in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Domino's | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Franco Manca | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | PizzaExpress | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Rudy's Pizza Napoletana | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Papa Johns | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Pizza Pilgrims | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Pizza Hut | 7th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about pizza chains - Asked ChatGPT "Which pizza chain has the best pizza in the UK?": 1. Rudy's Pizza Napoletana, 2. Pizza Pilgrims, 3. Franco Manca, 4. PizzaExpress, 5. Domino's - Asked ChatGPT "What are the best pizza chains in the UK?": 1. PizzaExpress, 2. Franco Manca, 3. Domino's, 4. Pizza Hut, 5. Papa Johns, 6. Pizza Pilgrims, 7. Rudy's Pizza Napoletana - Asked ChatGPT "Which pizza chain in the UK is best for delivery?": 1. Domino's, 2. Papa Johns, 3. Pizza Hut - Searched Google, AI Overview "pizza restaurants": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom pizza chains in September 2026? - In September 2026, Domino's gained share of searches among pizza chains in the United Kingdom, from 33.1% to 36.6%. - Estimated monthly branded searches for Rudy's Pizza Napoletana in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Month by month | Month | Domino's estimated searches | Domino's Share of Search | Domino's rank | Rudy's Pizza Napoletana estimated searches | Rudy's Pizza Napoletana Share of Search | Rudy's Pizza Napoletana rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 32.2% | 1 | 60.5K | 1.6% | 7 | | Nov 2025 | 1.5M | 40.2% | 1 | 60.5K | 1.6% | 7 | | Dec 2025 | 1.5M | 41.2% | 1 | 60.5K | 1.7% | 7 | | Jan 2026 | 1.2M | 36.3% | 1 | 49.5K | 1.5% | 7 | | Feb 2026 | 1.2M | 38.7% | 1 | 60.5K | 1.9% | 7 | | Mar 2026 | 1.2M | 38.9% | 1 | 60.5K | 1.9% | 7 | | Apr 2026 | 1.2M | 38.9% | 1 | 60.5K | 1.9% | 7 | | May 2026 | 1.2M | 38.8% | 1 | 49.5K | 1.6% | 7 | | Jun 2026 | 1M | 36.3% | 1 | 49.5K | 1.8% | 7 | | Jul 2026 | 1M | 36.4% | 1 | 49.5K | 1.8% | 7 | | Aug 2026 | 1M | 33.1% | 1 | 49.5K | 1.6% | 7 | | Sep 2026 | 1M | 36.6% | 1 | 49.5K | 1.8% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Domino's’ and Rudy's Pizza Napoletana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Domino's**: Measured on the search terms “domino's” and “dominos”, summed into one figure. - **Rudy's Pizza Napoletana**: Measured on the search term “rudys pizza”. - [Domino's profile](/demand/uk/brands/dominos) - [Rudy's Pizza Napoletana profile](/demand/uk/brands/rudys-pizza) - [All pizza chains in the United Kingdom](/demand/uk/categories/uk-pizza-chains): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Domino's or Rudy's Pizza Napoletana more popular in search? In September 2026, Domino's had more branded searches than Rudy's Pizza Napoletana among pizza chains in the United Kingdom. Domino's had about 1 million branded searches, while Rudy's Pizza Napoletana had 49,500. Domino's made up 36.6% of all pizza chain searches we track, and Rudy's Pizza Napoletana accounted for 1.8%. ## Cite this page Brandwave. "Domino's vs Rudy's Pizza Napoletana: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/dominos-vs-rudys-pizza This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/dominos-vs-rudys-pizza. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.