--- title: "Domino's vs Pizza Hut: Which is searched more in the United Kingdom?" description: "Is Domino's or Pizza Hut more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pizza chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/dominos-vs-pizza-hut" publisher: "Brandwave" --- # Domino's vs Pizza Hut: Which is searched more in the United Kingdom? Is Domino's or Pizza Hut more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pizza chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Domino's and Pizza Hut - **Competitive set**: Pizza chains - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Domino's Share of Search**: 36.6% - **Pizza Hut Share of Search**: 16.5% ## Is Domino's or Pizza Hut more popular in search? - In September 2026, Domino's had more branded searches than Pizza Hut among pizza chains in the United Kingdom. Domino's had about 1 million branded searches, while Pizza Hut had 450,000. Domino's made up 36.6% of all pizza chain searches we track, and Pizza Hut accounted for 16.5%. - Domino's was ahead of Pizza Hut in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in the United Kingdom moved from 32.2% to 36.6%, and its estimated monthly branded searches moved from 1.2M to 1M. - Across the 12 months ending September 2026, Pizza Hut’s share of searches among pizza chains in the United Kingdom moved from 32.2% to 16.5%, and its estimated monthly branded searches moved from 1.2M to 450K. ## Top pizza chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Domino's was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Pizza Hut was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Domino's was listed before Pizza Hut in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Domino's | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Franco Manca | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | PizzaExpress | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Rudy's Pizza Napoletana | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Papa Johns | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Pizza Pilgrims | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Pizza Hut | 7th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about pizza chains - Asked ChatGPT "Which pizza chain has the best pizza in the UK?": 1. Rudy's Pizza Napoletana, 2. Pizza Pilgrims, 3. Franco Manca, 4. PizzaExpress, 5. Domino's - Asked ChatGPT "What are the best pizza chains in the UK?": 1. PizzaExpress, 2. Franco Manca, 3. Domino's, 4. Pizza Hut, 5. Papa Johns, 6. Pizza Pilgrims, 7. Rudy's Pizza Napoletana - Asked ChatGPT "Which pizza chain in the UK is best for delivery?": 1. Domino's, 2. Papa Johns, 3. Pizza Hut - Searched Google, AI Overview "pizza restaurants": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom pizza chains in September 2026? - In September 2026, Domino's gained share of searches among pizza chains in the United Kingdom, from 33.1% to 36.6%. - In September 2026, Pizza Hut lost share of searches among pizza chains in the United Kingdom, from 18.2% to 16.5%. ## Month by month | Month | Domino's estimated searches | Domino's Share of Search | Domino's rank | Pizza Hut estimated searches | Pizza Hut Share of Search | Pizza Hut rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 32.2% | 1 | 1.2M | 32.2% | 2 | | Nov 2025 | 1.5M | 40.2% | 1 | 823K | 22.1% | 2 | | Dec 2025 | 1.5M | 41.2% | 1 | 673K | 18.5% | 3 | | Jan 2026 | 1.2M | 36.3% | 1 | 673K | 20% | 3 | | Feb 2026 | 1.2M | 38.7% | 1 | 550K | 17.4% | 3 | | Mar 2026 | 1.2M | 38.9% | 1 | 550K | 17.5% | 3 | | Apr 2026 | 1.2M | 38.9% | 1 | 550K | 17.5% | 3 | | May 2026 | 1.2M | 38.8% | 1 | 550K | 17.5% | 3 | | Jun 2026 | 1M | 36.3% | 1 | 450K | 16.3% | 3 | | Jul 2026 | 1M | 36.4% | 1 | 450K | 16.4% | 3 | | Aug 2026 | 1M | 33.1% | 1 | 550K | 18.2% | 3 | | Sep 2026 | 1M | 36.6% | 1 | 450K | 16.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Domino's’ and Pizza Hut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Domino's**: Measured on the search terms “domino's” and “dominos”, summed into one figure. - **Pizza Hut**: Measured on the search term “pizza hut”. - [Domino's profile](/demand/uk/brands/dominos) - [Pizza Hut profile](/demand/uk/brands/pizza-hut) - [All pizza chains in the United Kingdom](/demand/uk/categories/uk-pizza-chains): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Domino's or Pizza Hut more popular in search? In September 2026, Domino's had more branded searches than Pizza Hut among pizza chains in the United Kingdom. Domino's had about 1 million branded searches, while Pizza Hut had 450,000. Domino's made up 36.6% of all pizza chain searches we track, and Pizza Hut accounted for 16.5%. ## Cite this page Brandwave. "Domino's vs Pizza Hut: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/dominos-vs-pizza-hut This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/dominos-vs-pizza-hut. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.