--- title: "D&M Tools vs Toolden: Which is searched more in the United Kingdom?" description: "Is D&M Tools or Toolden more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/dm-tools-vs-toolden" publisher: "Brandwave" --- # D&M Tools vs Toolden: Which is searched more in the United Kingdom? Is D&M Tools or Toolden more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: D&M Tools and Toolden - **Competitive set**: Power tool retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **D&M Tools Share of Search**: 7% - **Toolden Share of Search**: 28.4% ## Is D&M Tools or Toolden more popular in search? - In September 2026, Toolden had more branded searches than D&M Tools among power tool retailers in the United Kingdom. Toolden had about 33,100 branded searches, while D&M Tools had 8,100. Toolden made up 28.4% of all power tool retailer searches we track, and D&M Tools accounted for 7%. - Toolden was ahead of D&M Tools in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, D&M Tools’ share of searches among power tool retailers in the United Kingdom moved from 9.4% to 7%, and its estimated monthly branded searches moved from 12.1K to 8.1K. - Across the 12 months ending September 2026, Toolden’s share of searches among power tool retailers in the United Kingdom moved from 31.5% to 28.4%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top power tool retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither D&M Tools nor Toolden showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toolstation | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Screwfix | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | ITS | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Power Tool World | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Toolden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | D&M Tools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tooled-Up | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Anglia Tool Centre | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool retailers - Asked ChatGPT "What's the best online shop for power tools in the UK?": 1. Screwfix, 2. Toolstation, 3. ITS - Asked ChatGPT "Where do UK tradespeople get the best deals on cordless tool kits?": 1. ITS - Asked ChatGPT "Which UK tool shops have the fastest delivery?": 1. Toolstation, 2. Screwfix, 3. ITS - Searched Google, AI Overview "power tools": 1. Toolstation, 2. Screwfix, 3. Power Tool World - Searched Google, AI Overview "cordless drill": 1. Toolstation Not named in any answer: Toolden, D&M Tools, Tooled-Up and Anglia Tool Centre. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom power tool retailers in September 2026? - In September 2026, Toolden lost share of searches among power tool retailers in the United Kingdom, from 32.2% to 28.4%. - In September 2026, D&M Tools lost share of searches among power tool retailers in the United Kingdom, from 7.9% to 7%. ## Month by month | Month | D&M Tools estimated searches | D&M Tools Share of Search | D&M Tools rank | Toolden estimated searches | Toolden Share of Search | Toolden rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 9.4% | 4 | 40.5K | 31.5% | 2 | | Nov 2025 | 9.9K | 6.1% | 4 | 40.5K | 25% | 2 | | Dec 2025 | 8.1K | 8% | 4 | 27.1K | 26.8% | 2 | | Jan 2026 | 8.1K | 7.5% | 4 | 33.1K | 30.6% | 2 | | Feb 2026 | 8.1K | 7.2% | 4 | 33.1K | 29.4% | 2 | | Mar 2026 | 8.1K | 6.9% | 4 | 33.1K | 28.3% | 2 | | Apr 2026 | 8.1K | 7.5% | 4 | 33.1K | 30.7% | 2 | | May 2026 | 8.1K | 7.5% | 4 | 33.1K | 30.7% | 2 | | Jun 2026 | 8.1K | 7.9% | 4 | 33.1K | 32.1% | 2 | | Jul 2026 | 8.1K | 7.9% | 4 | 33.1K | 32.2% | 2 | | Aug 2026 | 8.1K | 7.9% | 4 | 33.1K | 32.2% | 2 | | Sep 2026 | 8.1K | 7% | 4 | 33.1K | 28.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using D&M Tools’ and Toolden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **D&M Tools**: Measured on the search term “d&m tools”. - **Toolden**: Measured on the search term “toolden”. - [D&M Tools profile](/demand/uk/brands/dm-tools) - [Toolden profile](/demand/uk/brands/toolden) - [All power tool retailers in the United Kingdom](/demand/uk/categories/uk-power-tool-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is D&M Tools or Toolden more popular in search? In September 2026, Toolden had more branded searches than D&M Tools among power tool retailers in the United Kingdom. Toolden had about 33,100 branded searches, while D&M Tools had 8,100. Toolden made up 28.4% of all power tool retailer searches we track, and D&M Tools accounted for 7%. ## Cite this page Brandwave. "D&M Tools vs Toolden: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/dm-tools-vs-toolden This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/dm-tools-vs-toolden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.