--- title: "D&M Tools vs ITS: Which is searched more in the United Kingdom?" description: "Is D&M Tools or ITS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/dm-tools-vs-its-tools" publisher: "Brandwave" --- # D&M Tools vs ITS: Which is searched more in the United Kingdom? Is D&M Tools or ITS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: D&M Tools and ITS - **Competitive set**: Power tool retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **D&M Tools Share of Search**: 7% - **ITS Share of Search**: 42.5% ## Is D&M Tools or ITS more popular in search? - In September 2026, ITS had more branded searches than D&M Tools among power tool retailers in the United Kingdom. ITS had about 49,500 branded searches, while D&M Tools had 8,100. ITS made up 42.5% of all power tool retailer searches we track, and D&M Tools accounted for 7%. - ITS was ahead of D&M Tools in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, D&M Tools’ share of searches among power tool retailers in the United Kingdom moved from 9.4% to 7%, and its estimated monthly branded searches moved from 12.1K to 8.1K. - Across the 12 months ending September 2026, ITS’s share of searches among power tool retailers in the United Kingdom moved from 38.5% to 42.5%, and its estimated monthly branded searches held steady at 49.5K. ## Top power tool retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ITS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. D&M Tools did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toolstation | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Screwfix | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | ITS | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Power Tool World | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Toolden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | D&M Tools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tooled-Up | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Anglia Tool Centre | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool retailers - Asked ChatGPT "What's the best online shop for power tools in the UK?": 1. Screwfix, 2. Toolstation, 3. ITS - Asked ChatGPT "Where do UK tradespeople get the best deals on cordless tool kits?": 1. ITS - Asked ChatGPT "Which UK tool shops have the fastest delivery?": 1. Toolstation, 2. Screwfix, 3. ITS - Searched Google, AI Overview "power tools": 1. Toolstation, 2. Screwfix, 3. Power Tool World - Searched Google, AI Overview "cordless drill": 1. Toolstation Not named in any answer: Toolden, D&M Tools, Tooled-Up and Anglia Tool Centre. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom power tool retailers in September 2026? - In September 2026, ITS gained share of searches among power tool retailers in the United Kingdom, from 39.4% to 42.5%. - In September 2026, D&M Tools lost share of searches among power tool retailers in the United Kingdom, from 7.9% to 7%. ## Month by month | Month | D&M Tools estimated searches | D&M Tools Share of Search | D&M Tools rank | ITS estimated searches | ITS Share of Search | ITS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 9.4% | 4 | 49.5K | 38.5% | 1 | | Nov 2025 | 9.9K | 6.1% | 4 | 74K | 45.8% | 1 | | Dec 2025 | 8.1K | 8% | 4 | 40.5K | 40% | 1 | | Jan 2026 | 8.1K | 7.5% | 4 | 40.5K | 37.5% | 1 | | Feb 2026 | 8.1K | 7.2% | 4 | 49.5K | 44% | 1 | | Mar 2026 | 8.1K | 6.9% | 4 | 49.5K | 42.3% | 1 | | Apr 2026 | 8.1K | 7.5% | 4 | 40.5K | 37.5% | 1 | | May 2026 | 8.1K | 7.5% | 4 | 40.5K | 37.6% | 1 | | Jun 2026 | 8.1K | 7.9% | 4 | 40.5K | 39.3% | 1 | | Jul 2026 | 8.1K | 7.9% | 4 | 40.5K | 39.4% | 1 | | Aug 2026 | 8.1K | 7.9% | 4 | 40.5K | 39.4% | 1 | | Sep 2026 | 8.1K | 7% | 4 | 49.5K | 42.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using D&M Tools’ and ITS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **D&M Tools**: Measured on the search term “d&m tools”. - **ITS**: Measured on the search term “its tools”. - [D&M Tools profile](/demand/uk/brands/dm-tools) - [ITS profile](/demand/uk/brands/its-tools) - [All power tool retailers in the United Kingdom](/demand/uk/categories/uk-power-tool-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is D&M Tools or ITS more popular in search? In September 2026, ITS had more branded searches than D&M Tools among power tool retailers in the United Kingdom. ITS had about 49,500 branded searches, while D&M Tools had 8,100. ITS made up 42.5% of all power tool retailer searches we track, and D&M Tools accounted for 7%. ## Cite this page Brandwave. "D&M Tools vs ITS: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/dm-tools-vs-its-tools This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/dm-tools-vs-its-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.