--- title: "discovery+ vs ITVX: Which is searched more in the United Kingdom?" description: "Is discovery+ or ITVX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/discovery-plus-vs-itvx" publisher: "Brandwave" --- # discovery+ vs ITVX: Which is searched more in the United Kingdom? Is discovery+ or ITVX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: discovery+ and ITVX - **Competitive set**: Streaming services - **Market**: United Kingdom - **Month measured**: Sep 2026 - **discovery+ Share of Search**: 0.64% - **ITVX Share of Search**: 13% ## Is discovery+ or ITVX more popular in search? - In September 2026, ITVX had more branded searches than discovery+ among streaming services in the United Kingdom. ITVX had about 673,000 branded searches, while discovery+ had 33,100. ITVX made up 13% of all streaming service searches we track, and discovery+ accounted for 0.64%. - ITVX was ahead of discovery+ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, discovery+’s share of searches among streaming services in the United Kingdom moved from 2.5% to 0.64%, and its estimated monthly branded searches moved from 165K to 33.1K. - Across the 12 months ending September 2026, ITVX’s share of searches among streaming services in the United Kingdom moved from 10.2% to 13%, and its estimated monthly branded searches held steady at 673K. ## Top streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, ITVX was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. discovery+ did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Disney+ | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Prime Video | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Apple TV | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | NOW | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | ITVX | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Paramount+ | 7th | 0 of 3 | 1 of 1 | 1 of 4 | | discovery+ | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about streaming services - Asked ChatGPT "What's the best streaming service in the UK?": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Apple TV, 5. NOW, 6. ITVX - Asked ChatGPT "Which streaming service has the best TV shows?": 1. Netflix, 2. Apple TV, 3. Disney+, 4. Prime Video, 5. NOW - Asked ChatGPT "What's the cheapest streaming service worth paying for in the UK?": 1. Disney+, 2. Prime Video, 3. Netflix, 4. Apple TV, 5. ITVX - Searched Google, AI Overview "streaming services": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Apple TV, 5. Paramount+, 6. ITVX, 7. NOW Not named in any answer: discovery+. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom streaming services in September 2026? - In September 2026, ITVX overtook NOW to rank 3rd among streaming services in the United Kingdom, with 13% of the searches. - Estimated monthly branded searches for discovery+ in the United Kingdom fell 79.9% over 12 measured months, from 165K to 33.1K in September 2026. ## Month by month | Month | discovery+ estimated searches | discovery+ Share of Search | discovery+ rank | ITVX estimated searches | ITVX Share of Search | ITVX rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 2.5% | 6 | 673K | 10.2% | 3 | | Nov 2025 | 201K | 3.1% | 7 | 1M | 15.6% | 3 | | Dec 2025 | 135K | 2% | 7 | 673K | 10.2% | 3 | | Jan 2026 | 246K | 3.5% | 6 | 1M | 14.1% | 3 | | Feb 2026 | 201K | 3.2% | 6 | 1.2M | 19.4% | 2 | | Mar 2026 | 165K | 2.7% | 7 | 823K | 13.4% | 3 | | Apr 2026 | 74K | 1.4% | 7 | 673K | 12.7% | 3 | | May 2026 | 60.5K | 1.2% | 7 | 550K | 10.6% | 5 | | Jun 2026 | 40.5K | 0.57% | 7 | 2.7M | 38.4% | 1 | | Jul 2026 | 33.1K | 0.5% | 7 | 2.2M | 33.7% | 1 | | Aug 2026 | 33.1K | 0.65% | 7 | 550K | 10.8% | 4 | | Sep 2026 | 33.1K | 0.64% | 7 | 673K | 13% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using discovery+’s and ITVX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **discovery+**: Measured on the search term “discovery plus”. - **ITVX**: Measured on the search term “itvx”. - [discovery+ profile](/demand/uk/brands/discovery-plus) - [ITVX profile](/demand/uk/brands/itvx) - [All streaming services in the United Kingdom](/demand/uk/categories/uk-streaming-services): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is discovery+ or ITVX more popular in search? In September 2026, ITVX had more branded searches than discovery+ among streaming services in the United Kingdom. ITVX had about 673,000 branded searches, while discovery+ had 33,100. ITVX made up 13% of all streaming service searches we track, and discovery+ accounted for 0.64%. ## Cite this page Brandwave. "discovery+ vs ITVX: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/discovery-plus-vs-itvx This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/discovery-plus-vs-itvx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.