--- title: "Direct Line vs ManyPets: Which is searched more in the United Kingdom?" description: "Is Direct Line or ManyPets more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/direct-line-vs-manypets" publisher: "Brandwave" --- # Direct Line vs ManyPets: Which is searched more in the United Kingdom? Is Direct Line or ManyPets more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Direct Line and ManyPets - **Competitive set**: Pet insurance providers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Direct Line Share of Search**: 3.1% - **ManyPets Share of Search**: 9.2% ## Is Direct Line or ManyPets more popular in search? - In September 2026, ManyPets had more branded searches than Direct Line among pet insurance providers in the United Kingdom. ManyPets had about 10,800 branded searches, while Direct Line had 3,600. ManyPets made up 9.2% of all pet insurance provider searches we track, and Direct Line accounted for 3.1%. - ManyPets was ahead of Direct Line in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Direct Line’s share of searches among pet insurance providers in the United Kingdom held steady at 3.1%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, ManyPets’ share of searches among pet insurance providers in the United Kingdom moved from 11.1% to 9.2%, and its estimated monthly branded searches moved from 13.1K to 10.8K. ## Top pet insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ManyPets was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Direct Line did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Agria | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Petplan | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ManyPets | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Animal Friends | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Direct Line | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurance providers - Asked ChatGPT "Which pet insurance provider should I use in the UK?": 1. Agria, 2. Petplan, 3. ManyPets - Asked ChatGPT "What are the best pet insurance providers in the UK?": 1. Agria, 2. Petplan, 3. ManyPets, 4. Animal Friends - Asked ChatGPT "What's the best lifetime pet insurance in the UK for a puppy?": 1. Agria, 2. Petplan, 3. ManyPets - Searched Google, AI Overview "pet insurance": named none of the brands we track - Searched Google, AI Overview "best pet insurance": named none of the brands we track Not named in any answer: Direct Line. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom pet insurance providers in September 2026? - In September 2026, ManyPets gained share of searches among pet insurance providers in the United Kingdom, from 8% to 9.2%. ## Month by month | Month | Direct Line estimated searches | Direct Line Share of Search | Direct Line rank | ManyPets estimated searches | ManyPets Share of Search | ManyPets rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 3.1% | 5 | 13.1K | 11.1% | 4 | | Nov 2025 | 2.9K | 2.6% | 5 | 10.8K | 9.8% | 4 | | Dec 2025 | 2.9K | 2.6% | 5 | 10.6K | 9.6% | 4 | | Jan 2026 | 4.4K | 3.2% | 5 | 13.1K | 9.6% | 4 | | Feb 2026 | 3.6K | 3.2% | 5 | 10.8K | 9.7% | 4 | | Mar 2026 | 3.6K | 3.1% | 5 | 10.8K | 9.4% | 4 | | Apr 2026 | 2.9K | 2.5% | 5 | 10.6K | 9.3% | 4 | | May 2026 | 2.9K | 2.5% | 5 | 10.6K | 9.3% | 4 | | Jun 2026 | 2.9K | 2.5% | 5 | 10.5K | 9.2% | 4 | | Jul 2026 | 3.6K | 3% | 5 | 10.5K | 8.8% | 4 | | Aug 2026 | 3.6K | 2.7% | 5 | 10.6K | 8% | 4 | | Sep 2026 | 3.6K | 3.1% | 5 | 10.8K | 9.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Direct Line’s and ManyPets’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Direct Line**: Measured on the search term “direct line pet insurance”. - **ManyPets**: Measured on the search terms “bought by many” and “manypets”, summed into one figure. - [Direct Line profile](/demand/uk/brands/direct-line) - [ManyPets profile](/demand/uk/brands/manypets) - [All pet insurance providers in the United Kingdom](/demand/uk/categories/uk-pet-insurance-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Direct Line or ManyPets more popular in search? In September 2026, ManyPets had more branded searches than Direct Line among pet insurance providers in the United Kingdom. ManyPets had about 10,800 branded searches, while Direct Line had 3,600. ManyPets made up 9.2% of all pet insurance provider searches we track, and Direct Line accounted for 3.1%. ## Cite this page Brandwave. "Direct Line vs ManyPets: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/direct-line-vs-manypets This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/direct-line-vs-manypets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.