--- title: "Diplomático vs Havana Club: Which is searched more in the United Kingdom?" description: "Is Diplomático or Havana Club more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/diplomatico-vs-havana-club" publisher: "Brandwave" --- # Diplomático vs Havana Club: Which is searched more in the United Kingdom? Is Diplomático or Havana Club more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Diplomático and Havana Club - **Competitive set**: Rum brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Diplomático Share of Search**: 1.9% - **Havana Club Share of Search**: 4.3% ## Is Diplomático or Havana Club more popular in search? - In September 2026, Havana Club had more branded searches than Diplomático among rum brands in the United Kingdom. Havana Club had about 3,600 branded searches, while Diplomático had 1,600. Havana Club made up 4.3% of all rum brand searches we track, and Diplomático accounted for 1.9%. - Havana Club was ahead of Diplomático in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Diplomático’s share of searches among rum brands in the United Kingdom moved from 1.7% to 1.9%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending September 2026, Havana Club’s share of searches among rum brands in the United Kingdom moved from 3.9% to 4.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## Top rum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Havana Club was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Diplomático did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kraken | 1st | 1 of 3 | 0 of 1 | 1 of 4 | | Captain Morgan | 1st | 0 of 3 | 1 of 1 | 1 of 4 | | Dead Man's Fingers | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Havana Club | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Bacardi | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Sailor Jerry | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Diplomático | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about rum brands - Asked ChatGPT "What's the best spiced rum in the UK?": 1. Kraken, 2. Dead Man's Fingers - Asked ChatGPT "Which rum brands are worth buying?": 1. Havana Club - Asked ChatGPT "What's a good dark rum for cocktails?": 1. Havana Club, 2. Bacardi - Searched Google, AI Overview "best rum": 1. Captain Morgan, 2. Dead Man's Fingers Not named in any answer: Sailor Jerry and Diplomático. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom rum brands in September 2026? - In September 2026, Havana Club lost share of searches among rum brands in the United Kingdom, from 5.2% to 4.3%. - Estimated monthly branded searches for Diplomático in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | Diplomático estimated searches | Diplomático Share of Search | Diplomático rank | Havana Club estimated searches | Havana Club Share of Search | Havana Club rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 1.7% | 7 | 4.4K | 3.9% | 5 | | Nov 2025 | 2.4K | 1.8% | 7 | 4.4K | 3.3% | 5 | | Dec 2025 | 3.6K | 1.7% | 7 | 6.6K | 3.2% | 5 | | Jan 2026 | 1.6K | 1.9% | 7 | 3.6K | 4.2% | 5 | | Feb 2026 | 1.3K | 1.8% | 7 | 2.9K | 4% | 5 | | Mar 2026 | 1.6K | 2.1% | 7 | 3.6K | 4.8% | 5 | | Apr 2026 | 1.6K | 2% | 7 | 3.6K | 4.6% | 5 | | May 2026 | 1.6K | 1.6% | 7 | 4.4K | 4.5% | 5 | | Jun 2026 | 1.6K | 1.8% | 7 | 4.4K | 4.9% | 5 | | Jul 2026 | 1.6K | 1.8% | 7 | 4.4K | 5% | 5 | | Aug 2026 | 1.3K | 1.5% | 7 | 4.4K | 5.2% | 5 | | Sep 2026 | 1.6K | 1.9% | 7 | 3.6K | 4.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Diplomático’s and Havana Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Diplomático**: Measured on the search term “diplomatico”. - **Havana Club**: Measured on the search term “havana club”. - [Diplomático profile](/demand/uk/brands/diplomatico) - [Havana Club profile](/demand/uk/brands/havana-club) - [All rum brands in the United Kingdom](/demand/uk/categories/uk-rum-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Diplomático or Havana Club more popular in search? In September 2026, Havana Club had more branded searches than Diplomático among rum brands in the United Kingdom. Havana Club had about 3,600 branded searches, while Diplomático had 1,600. Havana Club made up 4.3% of all rum brand searches we track, and Diplomático accounted for 1.9%. ## Cite this page Brandwave. "Diplomático vs Havana Club: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/diplomatico-vs-havana-club This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/diplomatico-vs-havana-club. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.