--- title: "DeWalt vs Milwaukee: Which is searched more in the United Kingdom?" description: "Is DeWalt or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/dewalt-vs-milwaukee" publisher: "Brandwave" --- # DeWalt vs Milwaukee: Which is searched more in the United Kingdom? Is DeWalt or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Milwaukee - **Competitive set**: Power tool brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 16.9% - **Milwaukee Share of Search**: 10.1% ## Is DeWalt or Milwaukee more popular in search? - In September 2026, DeWalt had more branded searches than Milwaukee among power tool brands in the United Kingdom. DeWalt had about 49,500 branded searches, while Milwaukee had 29,500. DeWalt made up 16.9% of all power tool brand searches we track, and Milwaukee accounted for 10.1%. - DeWalt was ahead of Milwaukee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in the United Kingdom moved from 23.4% to 16.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Milwaukee’s share of searches among power tool brands in the United Kingdom moved from 9.5% to 10.1%, and its estimated monthly branded searches moved from 24.6K to 29.5K. ## Top power tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. Milwaukee was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was listed before Milwaukee in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Ryobi | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Bosch | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Einhell | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Milwaukee | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Mac Allister | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Erbauer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Festool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HiKOKI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Metabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool brands - Asked ChatGPT "Which power tool brand should I buy in the UK?": 1. Makita, 2. DeWalt, 3. Ryobi, 4. Milwaukee, 5. Bosch - Asked ChatGPT "What are the best power tool brands for DIY?": 1. Makita, 2. DeWalt, 3. Bosch, 4. Ryobi, 5. Einhell, 6. Milwaukee - Asked ChatGPT "What is the best cordless drill?": 1. Makita, 2. DeWalt, 3. Bosch, 4. Einhell - Searched Google, AI Overview "power tools": 1. DeWalt - Searched Google, AI Overview "cordless drill": 1. Ryobi, 2. DeWalt, 3. Bosch Not named in any answer: Mac Allister, Erbauer, Festool, Black+Decker, HiKOKI and Metabo. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom power tool brands in September 2026? - In September 2026, DeWalt lost share of searches among power tool brands in the United Kingdom, from 19.1% to 16.9%. - In September 2026, Milwaukee lost share of searches among power tool brands in the United Kingdom, from 11.2% to 10.1%. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 23.4% | 2 | 24.6K | 9.5% | 4 | | Nov 2025 | 60.5K | 19.3% | 2 | 30K | 9.6% | 4 | | Dec 2025 | 60.5K | 25.2% | 2 | 24.6K | 10.2% | 4 | | Jan 2026 | 49.5K | 19.9% | 2 | 20.5K | 8.3% | 4 | | Feb 2026 | 49.5K | 23% | 2 | 20.5K | 9.5% | 4 | | Mar 2026 | 49.5K | 19% | 2 | 24.6K | 9.5% | 4 | | Apr 2026 | 49.5K | 17.7% | 2 | 20K | 7.2% | 4 | | May 2026 | 49.5K | 16.2% | 2 | 20K | 6.5% | 4 | | Jun 2026 | 49.5K | 18.9% | 2 | 16.4K | 6.3% | 5 | | Jul 2026 | 40.5K | 13.8% | 3 | 16.4K | 5.6% | 5 | | Aug 2026 | 49.5K | 19.1% | 2 | 29K | 11.2% | 4 | | Sep 2026 | 49.5K | 16.9% | 2 | 29.5K | 10.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search term “dewalt”. - **Milwaukee**: Measured on the search terms “milwaukee power tools” and “milwaukee tools”, summed into one figure. - [DeWalt profile](/demand/uk/brands/dewalt) - [Milwaukee profile](/demand/uk/brands/milwaukee) - [All power tool brands in the United Kingdom](/demand/uk/categories/uk-power-tool-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Milwaukee more popular in search? In September 2026, DeWalt had more branded searches than Milwaukee among power tool brands in the United Kingdom. DeWalt had about 49,500 branded searches, while Milwaukee had 29,500. DeWalt made up 16.9% of all power tool brand searches we track, and Milwaukee accounted for 10.1%. ## Cite this page Brandwave. "DeWalt vs Milwaukee: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/dewalt-vs-milwaukee This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/dewalt-vs-milwaukee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.