--- title: "DeWalt vs Mac Allister: Which is searched more in the United Kingdom?" description: "Is DeWalt or Mac Allister more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/dewalt-vs-mac-allister" publisher: "Brandwave" --- # DeWalt vs Mac Allister: Which is searched more in the United Kingdom? Is DeWalt or Mac Allister more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Mac Allister - **Competitive set**: Power tool brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 16.9% - **Mac Allister Share of Search**: 5.1% ## Is DeWalt or Mac Allister more popular in search? - In September 2026, DeWalt had more branded searches than Mac Allister among power tool brands in the United Kingdom. DeWalt had about 49,500 branded searches, while Mac Allister had 14,800. DeWalt made up 16.9% of all power tool brand searches we track, and Mac Allister accounted for 5.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Mac Allister took it in July 2026, DeWalt took it in August 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in the United Kingdom moved from 23.4% to 16.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Mac Allister’s share of searches among power tool brands in the United Kingdom moved from 3.8% to 5.1%, and its estimated monthly branded searches moved from 9.9K to 14.8K. ## Top power tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. Mac Allister did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Ryobi | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Bosch | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Einhell | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Milwaukee | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Mac Allister | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Erbauer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Festool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HiKOKI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Metabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool brands - Asked ChatGPT "Which power tool brand should I buy in the UK?": 1. Makita, 2. DeWalt, 3. Ryobi, 4. Milwaukee, 5. Bosch - Asked ChatGPT "What are the best power tool brands for DIY?": 1. Makita, 2. DeWalt, 3. Bosch, 4. Ryobi, 5. Einhell, 6. Milwaukee - Asked ChatGPT "What is the best cordless drill?": 1. Makita, 2. DeWalt, 3. Bosch, 4. Einhell - Searched Google, AI Overview "power tools": 1. DeWalt - Searched Google, AI Overview "cordless drill": 1. Ryobi, 2. DeWalt, 3. Bosch Not named in any answer: Mac Allister, Erbauer, Festool, Black+Decker, HiKOKI and Metabo. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom power tool brands in September 2026? - In September 2026, Mac Allister overtook Erbauer and 2 others to rank 5th among power tool brands in the United Kingdom, with 5.1% of the searches. - In September 2026, DeWalt lost share of searches among power tool brands in the United Kingdom, from 19.1% to 16.9%. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Mac Allister estimated searches | Mac Allister Share of Search | Mac Allister rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 23.4% | 2 | 9.9K | 3.8% | 8 | | Nov 2025 | 60.5K | 19.3% | 2 | 12.1K | 3.9% | 7 | | Dec 2025 | 60.5K | 25.2% | 2 | 5.4K | 2.2% | 9 | | Jan 2026 | 49.5K | 19.9% | 2 | 6.6K | 2.7% | 8 | | Feb 2026 | 49.5K | 23% | 2 | 8.1K | 3.8% | 8 | | Mar 2026 | 49.5K | 19% | 2 | 8.1K | 3.1% | 8 | | Apr 2026 | 49.5K | 17.7% | 2 | 9.9K | 3.5% | 8 | | May 2026 | 49.5K | 16.2% | 2 | 12.1K | 4% | 8 | | Jun 2026 | 49.5K | 18.9% | 2 | 9.9K | 3.8% | 9 | | Jul 2026 | 40.5K | 13.8% | 3 | 74K | 25.2% | 2 | | Aug 2026 | 49.5K | 19.1% | 2 | 9.9K | 3.8% | 8 | | Sep 2026 | 49.5K | 16.9% | 2 | 14.8K | 5.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Mac Allister’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search term “dewalt”. - **Mac Allister**: Measured on the search term “mac allister”. - [DeWalt profile](/demand/uk/brands/dewalt) - [Mac Allister profile](/demand/uk/brands/mac-allister) - [All power tool brands in the United Kingdom](/demand/uk/categories/uk-power-tool-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Mac Allister more popular in search? In September 2026, DeWalt had more branded searches than Mac Allister among power tool brands in the United Kingdom. DeWalt had about 49,500 branded searches, while Mac Allister had 14,800. DeWalt made up 16.9% of all power tool brand searches we track, and Mac Allister accounted for 5.1%. ## Cite this page Brandwave. "DeWalt vs Mac Allister: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/dewalt-vs-mac-allister This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/dewalt-vs-mac-allister. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.