--- title: "Depop vs Gumtree: Which is searched more in the United Kingdom?" description: "Is Depop or Gumtree more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Classified ad platforms set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/depop-vs-gumtree" publisher: "Brandwave" --- # Depop vs Gumtree: Which is searched more in the United Kingdom? Is Depop or Gumtree more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Classified ad platforms set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Depop and Gumtree - **Competitive set**: Classified ad platforms - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Depop Share of Search**: 1% - **Gumtree Share of Search**: 9.5% ## Is Depop or Gumtree more popular in search? - In September 2026, Gumtree had more branded searches than Depop among classified ad platforms in the United Kingdom. Gumtree had about 1.5 million branded searches, while Depop had 165,000. Gumtree made up 9.5% of all classified ad platform searches we track, and Depop accounted for 1%. - Gumtree was ahead of Depop in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Depop’s share of searches among classified ad platforms in the United Kingdom moved from 1.1% to 1%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 12 months ending September 2026, Gumtree’s share of searches among classified ad platforms in the United Kingdom moved from 10.4% to 9.5%, and its estimated monthly branded searches moved from 1.8M to 1.5M. ## Top classified ad platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gumtree appeared in all five answers. Depop was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gumtree was listed before Depop in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gumtree | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Facebook Marketplace | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | eBay | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Preloved | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Vinted | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Shpock | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Depop | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about classified ad platforms - Asked ChatGPT "Which classified ad platform should I use in the UK?": 1. Gumtree, 2. Facebook Marketplace, 3. eBay, 4. Preloved - Asked ChatGPT "What are the best classified ad platforms in the UK?": 1. Gumtree, 2. Facebook Marketplace, 3. eBay, 4. Preloved, 5. Vinted, 6. Depop - Asked ChatGPT "What's the best classified ad platform in the UK for selling secondhand goods?": 1. Facebook Marketplace, 2. eBay, 3. Vinted, 4. Gumtree - Searched Google, AI Overview "local selling sites uk": 1. Facebook Marketplace, 2. Gumtree, 3. Preloved, 4. Shpock, 5. Vinted, 6. eBay, 7. Depop - Searched Google, AI Overview "classified ads uk": 1. Gumtree, 2. Facebook Marketplace Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom classified ad platforms in September 2026? - Estimated monthly branded searches for Gumtree in the United Kingdom fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026. - Estimated monthly branded searches for Depop in the United Kingdom fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Month by month | Month | Depop estimated searches | Depop Share of Search | Depop rank | Gumtree estimated searches | Gumtree Share of Search | Gumtree rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 1.1% | 5 | 1.8M | 10.4% | 3 | | Nov 2025 | 201K | 1.4% | 5 | 1.5M | 10.2% | 3 | | Dec 2025 | 201K | 1.4% | 5 | 1.5M | 10.6% | 3 | | Jan 2026 | 201K | 1.2% | 5 | 1.5M | 8.9% | 3 | | Feb 2026 | 201K | 1.4% | 5 | 1.5M | 10.1% | 3 | | Mar 2026 | 201K | 1.3% | 5 | 1.5M | 9.7% | 3 | | Apr 2026 | 201K | 1.3% | 5 | 1.5M | 9.7% | 3 | | May 2026 | 201K | 1.2% | 5 | 1.8M | 11.4% | 3 | | Jun 2026 | 165K | 1.1% | 5 | 1.5M | 9.9% | 4 | | Jul 2026 | 165K | 1.1% | 5 | 1.5M | 9.9% | 4 | | Aug 2026 | 165K | 1% | 5 | 1.5M | 9.5% | 4 | | Sep 2026 | 165K | 1% | 5 | 1.5M | 9.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Depop’s and Gumtree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Depop**: Measured on the search term “depop”. - **Gumtree**: Measured on the search term “gumtree”. - [Depop profile](/demand/uk/brands/depop) - [Gumtree profile](/demand/uk/brands/gumtree) - [All classified ad platforms in the United Kingdom](/demand/uk/categories/uk-classified-ad-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Depop or Gumtree more popular in search? In September 2026, Gumtree had more branded searches than Depop among classified ad platforms in the United Kingdom. Gumtree had about 1.5 million branded searches, while Depop had 165,000. Gumtree made up 9.5% of all classified ad platform searches we track, and Depop accounted for 1%. ## Cite this page Brandwave. "Depop vs Gumtree: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/depop-vs-gumtree This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/depop-vs-gumtree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.