--- title: "De'Longhi vs Smeg: Which is searched more in the United Kingdom?" description: "Is De'Longhi or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee machine brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/delonghi-vs-smeg" publisher: "Brandwave" --- # De'Longhi vs Smeg: Which is searched more in the United Kingdom? Is De'Longhi or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee machine brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: De'Longhi and Smeg - **Competitive set**: Coffee machine brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **De'Longhi Share of Search**: 19.3% - **Smeg Share of Search**: 4.7% ## Is De'Longhi or Smeg more popular in search? - In September 2026, De'Longhi had more branded searches than Smeg among coffee machine brands in the United Kingdom. De'Longhi had about 74,000 branded searches, while Smeg had 18,100. De'Longhi made up 19.3% of all coffee machine brand searches we track, and Smeg accounted for 4.7%. - De'Longhi was ahead of Smeg in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee machine brands in the United Kingdom moved from 16.8% to 19.3%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, Smeg’s share of searches among coffee machine brands in the United Kingdom moved from 5% to 4.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top coffee machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, De'Longhi appeared in all five answers. Smeg did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | De'Longhi | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sage | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Jura | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tassimo | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Nespresso | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gaggia | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lavazza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dolce Gusto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Krups | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Melitta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee machine brands - Asked ChatGPT "Which coffee machine should I buy in the UK?": 1. De'Longhi, 2. Philips, 3. Sage, 4. Nespresso - Asked ChatGPT "What are the best coffee machine brands?": 1. De'Longhi, 2. Jura, 3. Sage, 4. Philips, 5. Nespresso, 6. Gaggia - Asked ChatGPT "What is the best bean to cup coffee machine?": 1. De'Longhi, 2. Philips, 3. Jura - Searched Google, AI Overview "coffee machine": 1. De'Longhi, 2. Tassimo, 3. Sage - Searched Google, AI Overview "bean to cup coffee machine": 1. Philips, 2. De'Longhi Not named in any answer: Ninja, Lavazza, Smeg, Dolce Gusto, Krups and Melitta. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom coffee machine brands in September 2026? - In September 2026, Lavazza overtook Smeg and 3 others to rank 5th among coffee machine brands in the United Kingdom, with 5.8% of the searches. - In September 2026, De'Longhi overtook Sage to rank 2nd among coffee machine brands in the United Kingdom, with 19.3% of the searches. - In September 2026, Smeg lost share of searches among coffee machine brands in the United Kingdom, from 6.2% to 4.7%. ## Month by month | Month | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 16.8% | 3 | 22.2K | 5% | 6 | | Nov 2025 | 110K | 15.9% | 3 | 33.1K | 4.8% | 6 | | Dec 2025 | 110K | 18.4% | 2 | 27.1K | 4.5% | 5 | | Jan 2026 | 74K | 16.8% | 3 | 22.2K | 5% | 6 | | Feb 2026 | 60.5K | 18.7% | 2 | 18.1K | 5.6% | 6 | | Mar 2026 | 60.5K | 18.8% | 2 | 18.1K | 5.6% | 6 | | Apr 2026 | 49.5K | 15.4% | 3 | 14.8K | 4.6% | 6 | | May 2026 | 60.5K | 19.1% | 2 | 14.8K | 4.7% | 6 | | Jun 2026 | 49.5K | 16.3% | 2 | 14.8K | 4.9% | 5 | | Jul 2026 | 49.5K | 16% | 3 | 14.8K | 4.8% | 5 | | Aug 2026 | 60.5K | 17% | 3 | 22.2K | 6.2% | 5 | | Sep 2026 | 74K | 19.3% | 2 | 18.1K | 4.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using De'Longhi’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **De'Longhi**: Measured on the search term “delonghi coffee machine”. - **Smeg**: Measured on the search term “smeg coffee machine”. - [De'Longhi profile](/demand/uk/brands/delonghi) - [Smeg profile](/demand/uk/brands/smeg) - [All coffee machine brands in the United Kingdom](/demand/uk/categories/uk-coffee-machine-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is De'Longhi or Smeg more popular in search? In September 2026, De'Longhi had more branded searches than Smeg among coffee machine brands in the United Kingdom. De'Longhi had about 74,000 branded searches, while Smeg had 18,100. De'Longhi made up 19.3% of all coffee machine brand searches we track, and Smeg accounted for 4.7%. ## Cite this page Brandwave. "De'Longhi vs Smeg: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/delonghi-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/delonghi-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.