--- title: "De'Longhi vs Ninja: Which is searched more in the United Kingdom?" description: "Is De'Longhi or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee machine brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/delonghi-vs-ninja-kitchen" publisher: "Brandwave" --- # De'Longhi vs Ninja: Which is searched more in the United Kingdom? Is De'Longhi or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee machine brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: De'Longhi and Ninja - **Competitive set**: Coffee machine brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **De'Longhi Share of Search**: 19.3% - **Ninja Share of Search**: 28.6% ## Is De'Longhi or Ninja more popular in search? - In September 2026, Ninja had more branded searches than De'Longhi among coffee machine brands in the United Kingdom. Ninja had about 110,000 branded searches, while De'Longhi had 74,000. Ninja made up 28.6% of all coffee machine brand searches we track, and De'Longhi accounted for 19.3%. - Ninja was ahead of De'Longhi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee machine brands in the United Kingdom moved from 16.8% to 19.3%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, Ninja’s share of searches among coffee machine brands in the United Kingdom moved from 30.6% to 28.6%, and its estimated monthly branded searches moved from 135K to 110K. ## Top coffee machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, De'Longhi appeared in all five answers. Ninja did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | De'Longhi | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sage | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Jura | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tassimo | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Nespresso | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gaggia | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lavazza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dolce Gusto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Krups | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Melitta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee machine brands - Asked ChatGPT "Which coffee machine should I buy in the UK?": 1. De'Longhi, 2. Philips, 3. Sage, 4. Nespresso - Asked ChatGPT "What are the best coffee machine brands?": 1. De'Longhi, 2. Jura, 3. Sage, 4. Philips, 5. Nespresso, 6. Gaggia - Asked ChatGPT "What is the best bean to cup coffee machine?": 1. De'Longhi, 2. Philips, 3. Jura - Searched Google, AI Overview "coffee machine": 1. De'Longhi, 2. Tassimo, 3. Sage - Searched Google, AI Overview "bean to cup coffee machine": 1. Philips, 2. De'Longhi Not named in any answer: Ninja, Lavazza, Smeg, Dolce Gusto, Krups and Melitta. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom coffee machine brands in September 2026? - In September 2026, De'Longhi overtook Sage to rank 2nd among coffee machine brands in the United Kingdom, with 19.3% of the searches. - In September 2026, Ninja lost share of searches among coffee machine brands in the United Kingdom, from 30.9% to 28.6%. ## Month by month | Month | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | Ninja estimated searches | Ninja Share of Search | Ninja rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 16.8% | 3 | 135K | 30.6% | 1 | | Nov 2025 | 110K | 15.9% | 3 | 246K | 35.5% | 1 | | Dec 2025 | 110K | 18.4% | 2 | 201K | 33.7% | 1 | | Jan 2026 | 74K | 16.8% | 3 | 135K | 30.7% | 1 | | Feb 2026 | 60.5K | 18.7% | 2 | 90.5K | 27.9% | 1 | | Mar 2026 | 60.5K | 18.8% | 2 | 90.5K | 28.1% | 1 | | Apr 2026 | 49.5K | 15.4% | 3 | 110K | 34.3% | 1 | | May 2026 | 60.5K | 19.1% | 2 | 90.5K | 28.6% | 1 | | Jun 2026 | 49.5K | 16.3% | 2 | 110K | 36.2% | 1 | | Jul 2026 | 49.5K | 16% | 3 | 110K | 35.5% | 1 | | Aug 2026 | 60.5K | 17% | 3 | 110K | 30.9% | 1 | | Sep 2026 | 74K | 19.3% | 2 | 110K | 28.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using De'Longhi’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **De'Longhi**: Measured on the search term “delonghi coffee machine”. - **Ninja**: Measured on the search term “ninja coffee machine”. - [De'Longhi profile](/demand/uk/brands/delonghi) - [Ninja profile](/demand/uk/brands/ninja-kitchen) - [All coffee machine brands in the United Kingdom](/demand/uk/categories/uk-coffee-machine-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is De'Longhi or Ninja more popular in search? In September 2026, Ninja had more branded searches than De'Longhi among coffee machine brands in the United Kingdom. Ninja had about 110,000 branded searches, while De'Longhi had 74,000. Ninja made up 28.6% of all coffee machine brand searches we track, and De'Longhi accounted for 19.3%. ## Cite this page Brandwave. "De'Longhi vs Ninja: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/delonghi-vs-ninja-kitchen This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/delonghi-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.