--- title: "Dead Man's Fingers vs Kraken: Which is searched more in the United Kingdom?" description: "Is Dead Man's Fingers or Kraken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/dead-mans-fingers-vs-kraken" publisher: "Brandwave" --- # Dead Man's Fingers vs Kraken: Which is searched more in the United Kingdom? Is Dead Man's Fingers or Kraken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dead Man's Fingers and Kraken - **Competitive set**: Rum brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Dead Man's Fingers Share of Search**: 14.4% - **Kraken Share of Search**: 32.3% ## Is Dead Man's Fingers or Kraken more popular in search? - In September 2026, Kraken had more branded searches than Dead Man's Fingers among rum brands in the United Kingdom. Kraken had about 27,100 branded searches, while Dead Man's Fingers had 12,100. Kraken made up 32.3% of all rum brand searches we track, and Dead Man's Fingers accounted for 14.4%. - Kraken was ahead of Dead Man's Fingers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dead Man's Fingers’ share of searches among rum brands in the United Kingdom moved from 19.8% to 14.4%, and its estimated monthly branded searches moved from 22.2K to 12.1K. - Across the 12 months ending September 2026, Kraken’s share of searches among rum brands in the United Kingdom moved from 36.1% to 32.3%, and its estimated monthly branded searches moved from 40.5K to 27.1K. ## Top rum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Dead Man's Fingers was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Kraken was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Dead Man's Fingers and Kraken were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kraken | 1st | 1 of 3 | 0 of 1 | 1 of 4 | | Captain Morgan | 1st | 0 of 3 | 1 of 1 | 1 of 4 | | Dead Man's Fingers | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Havana Club | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Bacardi | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Sailor Jerry | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Diplomático | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about rum brands - Asked ChatGPT "What's the best spiced rum in the UK?": 1. Kraken, 2. Dead Man's Fingers - Asked ChatGPT "Which rum brands are worth buying?": 1. Havana Club - Asked ChatGPT "What's a good dark rum for cocktails?": 1. Havana Club, 2. Bacardi - Searched Google, AI Overview "best rum": 1. Captain Morgan, 2. Dead Man's Fingers Not named in any answer: Sailor Jerry and Diplomático. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom rum brands in September 2026? - Dead Man's Fingers’ share of searches among rum brands in the United Kingdom has gained ground for 3 months in a row, from 13.4% to 14.4% in September 2026. - Estimated monthly branded searches for Kraken in the United Kingdom fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026. ## Month by month | Month | Dead Man's Fingers estimated searches | Dead Man's Fingers Share of Search | Dead Man's Fingers rank | Kraken estimated searches | Kraken Share of Search | Kraken rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 19.8% | 3 | 40.5K | 36.1% | 1 | | Nov 2025 | 27.1K | 20.6% | 3 | 49.5K | 37.6% | 1 | | Dec 2025 | 40.5K | 19.7% | 2 | 90.5K | 44% | 1 | | Jan 2026 | 18.1K | 21.1% | 3 | 27.1K | 31.6% | 1 | | Feb 2026 | 14.8K | 20.2% | 3 | 22.2K | 30.3% | 1 | | Mar 2026 | 12.1K | 16.2% | 4 | 22.2K | 29.7% | 1 | | Apr 2026 | 12.1K | 15.3% | 4 | 22.2K | 28.1% | 2 | | May 2026 | 12.1K | 12.3% | 4 | 40.5K | 41.3% | 1 | | Jun 2026 | 12.1K | 13.4% | 4 | 33.1K | 36.5% | 1 | | Jul 2026 | 12.1K | 13.8% | 4 | 27.1K | 30.8% | 1 | | Aug 2026 | 12.1K | 14.4% | 4 | 27.1K | 32.1% | 1 | | Sep 2026 | 12.1K | 14.4% | 4 | 27.1K | 32.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Dead Man's Fingers’ and Kraken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dead Man's Fingers**: Measured on the search term “dead man's fingers”. - **Kraken**: Measured on the search term “kraken rum”. - [Dead Man's Fingers profile](/demand/uk/brands/dead-mans-fingers) - [Kraken profile](/demand/uk/brands/kraken) - [All rum brands in the United Kingdom](/demand/uk/categories/uk-rum-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dead Man's Fingers or Kraken more popular in search? In September 2026, Kraken had more branded searches than Dead Man's Fingers among rum brands in the United Kingdom. Kraken had about 27,100 branded searches, while Dead Man's Fingers had 12,100. Kraken made up 32.3% of all rum brand searches we track, and Dead Man's Fingers accounted for 14.4%. ## Cite this page Brandwave. "Dead Man's Fingers vs Kraken: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/dead-mans-fingers-vs-kraken This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/dead-mans-fingers-vs-kraken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.