---
title: "David Lloyd vs PureGym: Which is searched more in United Kingdom?"
description: "Which is more popular in search, David Lloyd or PureGym? Compare estimated monthly branded-search demand and Share of Search inside the Gym chains set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/david-lloyd-vs-puregym"
publisher: "Brandwave"
---

# David Lloyd vs PureGym: Which is searched more in United Kingdom?

Which is more popular in search, David Lloyd or PureGym? Compare estimated monthly branded-search demand and Share of Search inside the Gym chains set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: David Lloyd and PureGym
- **Competitive set**: Gym chains
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **David Lloyd Share of Search**: 17%
- **PureGym Share of Search**: 46.3%

## Which is more popular in search, David Lloyd or PureGym?

- In September 2026, PureGym had more branded searches than David Lloyd among gym chains in United Kingdom. PureGym was estimated to have 368K branded searches compared to David Lloyd’s 135K, and held a 46.3% Share of Search versus David Lloyd’s 17%.
- PureGym was ahead of David Lloyd in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, David Lloyd’s estimated Share of Search among gym chains in United Kingdom moved from 23.4% to 17%, and its estimated monthly branded searches moved from 201K to 135K.
- Across the 12 months ending September 2026, PureGym’s estimated Share of Search among gym chains in United Kingdom moved from 42.8% to 46.3%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for United Kingdom gym chains in September 2026?

- In September 2026, PureGym gained estimated Share of Search among gym chains in United Kingdom, from 44.6% to 46.3%.
- In September 2026, David Lloyd lost estimated Share of Search among gym chains in United Kingdom, from 20% to 17%.

## Month by month

| Month | David Lloyd estimated searches | David Lloyd Share of Search | David Lloyd rank | PureGym estimated searches | PureGym Share of Search | PureGym rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 23.4% | 2 | 368K | 42.8% | 1 |
| Nov 2025 | 201K | 23.4% | 2 | 368K | 42.8% | 1 |
| Dec 2025 | 201K | 21.3% | 2 | 450K | 47.7% | 1 |
| Jan 2026 | 301K | 23.9% | 2 | 550K | 43.6% | 1 |
| Feb 2026 | 201K | 23.4% | 2 | 368K | 42.8% | 1 |
| Mar 2026 | 201K | 21.3% | 2 | 450K | 47.7% | 1 |
| Apr 2026 | 165K | 20% | 3 | 368K | 44.6% | 1 |
| May 2026 | 165K | 23.4% | 2 | 301K | 42.7% | 1 |
| Jun 2026 | 165K | 23.4% | 2 | 301K | 42.7% | 1 |
| Jul 2026 | 135K | 20% | 3 | 301K | 44.6% | 1 |
| Aug 2026 | 165K | 20% | 3 | 368K | 44.6% | 1 |
| Sep 2026 | 135K | 17% | 3 | 368K | 46.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using David Lloyd’s and PureGym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **David Lloyd**: Measured on the search term “david lloyd”.
- **PureGym**: Measured on the search term “puregym”.

- [David Lloyd profile](/demand/uk/brands/david-lloyd)
- [PureGym profile](/demand/uk/brands/puregym)
- [All gym chains in United Kingdom](/demand/uk/categories/uk-gym-chains): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, David Lloyd or PureGym?

In September 2026, PureGym had more branded searches than David Lloyd among gym chains in United Kingdom. PureGym was estimated to have 368K branded searches compared to David Lloyd’s 135K, and held a 46.3% Share of Search versus David Lloyd’s 17%.

## Cite this page

Brandwave. "David Lloyd vs PureGym: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/david-lloyd-vs-puregym

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/david-lloyd-vs-puregym. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.