--- title: "Daunt Books vs Foyles: Which is searched more in the United Kingdom?" description: "Is Daunt Books or Foyles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bookstores set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/daunt-books-vs-foyles" publisher: "Brandwave" --- # Daunt Books vs Foyles: Which is searched more in the United Kingdom? Is Daunt Books or Foyles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bookstores set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Daunt Books and Foyles - **Competitive set**: Bookstores - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Daunt Books Share of Search**: 20% - **Foyles Share of Search**: 1.2% ## Is Daunt Books or Foyles more popular in search? - In September 2026, Daunt Books had more branded searches than Foyles among bookstores in the United Kingdom. Daunt Books had about 74,000 branded searches, while Foyles had 4,400. Daunt Books made up 20% of all bookstore searches we track, and Foyles accounted for 1.2%. - Daunt Books was ahead of Foyles in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Daunt Books’ share of searches among bookstores in the United Kingdom moved from 15.3% to 20%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Foyles’ share of searches among bookstores in the United Kingdom moved from 0.92% to 1.2%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top bookstores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Daunt Books and Foyles were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Daunt Books was listed before Foyles in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Daunt Books | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Waterstones | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Foyles | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Barter Books | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Blackwell's | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Topping & Company Booksellers | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | WHSmith | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bookstores - Asked ChatGPT "Which bookstore should I shop at in the UK?": 1. Waterstones, 2. Daunt Books, 3. Blackwell's, 4. Foyles - Asked ChatGPT "What are the best bookstores in the UK?": 1. Daunt Books, 2. Barter Books, 3. Topping & Company Booksellers, 4. Blackwell's, 5. Foyles - Asked ChatGPT "What's the best bookstore in the UK for a good book selection?": 1. Waterstones, 2. Foyles, 3. Daunt Books, 4. Barter Books, 5. Topping & Company Booksellers - Searched Google, AI Overview "bookshop uk": 1. Topping & Company Booksellers Not named in any answer: WHSmith. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom bookstores in September 2026? - In September 2026, Daunt Books gained share of searches among bookstores in the United Kingdom, from 19.5% to 20%. - Estimated monthly branded searches for Foyles in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | Daunt Books estimated searches | Daunt Books Share of Search | Daunt Books rank | Foyles estimated searches | Foyles Share of Search | Foyles rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 15.3% | 3 | 5.4K | 0.92% | 6 | | Nov 2025 | 74K | 13% | 3 | 4.4K | 0.78% | 6 | | Dec 2025 | 90.5K | 15.2% | 3 | 5.4K | 0.91% | 6 | | Jan 2026 | 74K | 17.4% | 3 | 4.4K | 1% | 6 | | Feb 2026 | 74K | 22.5% | 2 | 5.4K | 1.6% | 6 | | Mar 2026 | 74K | 19.4% | 3 | 4.4K | 1.2% | 6 | | Apr 2026 | 60.5K | 16.3% | 3 | 3.6K | 0.97% | 6 | | May 2026 | 74K | 19.2% | 3 | 3.6K | 0.93% | 6 | | Jun 2026 | 74K | 21.3% | 3 | 4.4K | 1.3% | 6 | | Jul 2026 | 74K | 20.1% | 3 | 4.4K | 1.2% | 6 | | Aug 2026 | 74K | 19.5% | 3 | 5.4K | 1.4% | 6 | | Sep 2026 | 74K | 20% | 3 | 4.4K | 1.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Daunt Books’ and Foyles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Daunt Books**: Measured on the search term “daunt books”. - **Foyles**: Measured on the search term “foyles bookshop”. - [Daunt Books profile](/demand/uk/brands/daunt-books) - [Foyles profile](/demand/uk/brands/foyles) - [All bookstores in the United Kingdom](/demand/uk/categories/uk-bookstores): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Daunt Books or Foyles more popular in search? In September 2026, Daunt Books had more branded searches than Foyles among bookstores in the United Kingdom. Daunt Books had about 74,000 branded searches, while Foyles had 4,400. Daunt Books made up 20% of all bookstore searches we track, and Foyles accounted for 1.2%. ## Cite this page Brandwave. "Daunt Books vs Foyles: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/daunt-books-vs-foyles This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/daunt-books-vs-foyles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.