---
title: "Dacia vs Mitsubishi: Which is searched more in the United Kingdom?"
description: "Is Dacia or Mitsubishi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/dacia-vs-mitsubishi"
publisher: "Brandwave"
---

# Dacia vs Mitsubishi: Which is searched more in the United Kingdom?

Is Dacia or Mitsubishi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dacia and Mitsubishi
- **Competitive set**: Car brands
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Dacia Share of Search**: 0.98%
- **Mitsubishi Share of Search**: 1.3%

## Is Dacia or Mitsubishi more popular in search?

- In September 2026, Mitsubishi had more branded searches than Dacia among car brands in the United Kingdom. Mitsubishi had about 176,000 branded searches, while Dacia had 135,000. Mitsubishi made up 1.3% of all car brand searches we track, and Dacia accounted for 0.98%.
- The lead changed hands 2 times in the 12 months ending September 2026: Dacia took it in January 2026, Mitsubishi took it in February 2026.
- Across the 12 months ending September 2026, Dacia’s share of searches among car brands in the United Kingdom moved from 1.2% to 0.98%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Mitsubishi’s share of searches among car brands in the United Kingdom moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 204K to 176K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dacia was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mitsubishi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dacia and Mitsubishi were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Honda | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Volkswagen | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| Lexus | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Mazda | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| BMW | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Skoda | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Suzuki | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Mercedes-Benz | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Vauxhall | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Audi | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 12th | 1 of 3 | 1 of 2 | 2 of 5 |
| Tesla | 13th | 1 of 3 | 1 of 2 | 2 of 5 |
| Porsche | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Kia | 15th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nissan | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Seat | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ford | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Aston Martin | 23rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Bentley | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jaguar | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Citroen | 27th | 0 of 3 | 2 of 2 | 2 of 5 |
| Land Rover | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lotus | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 32nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Dacia | 34th | 1 of 3 | 0 of 2 | 1 of 5 |
| Fiat | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 36th | 0 of 3 | 1 of 2 | 1 of 5 |
| Renault | 37th | 0 of 3 | 1 of 2 | 1 of 5 |
| Hyundai | 38th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 39th | 0 of 3 | 1 of 2 | 1 of 5 |
| BYD | 40th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 41st | 0 of 3 | 1 of 2 | 1 of 5 |
| Omoda | 42nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Jaecoo | 43rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 44th | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 45th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MINI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in the UK?": 1. Toyota, 2. Honda, 3. Suzuki, 4. Tesla
- Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Suzuki, 5. Mazda, 6. Subaru
- Asked ChatGPT "What is the best family car to buy in the UK?": 1. Skoda, 2. Kia, 3. Dacia
- Searched Google, AI Overview "car brands": 1. BMW, 2. Mercedes-Benz, 3. Audi, 4. Volkswagen, 5. Porsche, 6. Toyota, 7. Honda, 8. Nissan, 9. Mazda, 10. Subaru, 11. Lexus, 12. Mitsubishi, 13. Ford, 14. Chevrolet, 15. Tesla, 16. Cadillac, 17. Jeep, 18. Aston Martin, 19. Bentley, 20. Rolls-Royce, 21. Jaguar, 22. Land Rover, 23. Vauxhall, 24. Lotus, 25. Ferrari, 26. Lamborghini, 27. Maserati, 28. Alfa Romeo, 29. Fiat, 30. Peugeot, 31. Renault, 32. Citroen, 33. Hyundai, 34. Kia, 35. Genesis, 36. BYD, 37. Geely, 38. Omoda, 39. Jaecoo, 40. Volvo, 41. Polestar
- Searched Google, AI Overview "new cars": 1. Volkswagen, 2. Seat, 3. Vauxhall, 4. Citroen

Not named in any answer: Cupra, MG, McLaren, MINI, Chery, Leapmotor, XPENG, Ineos, KGM and Isuzu.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How did search popularity change for United Kingdom car brands in September 2026?

- In September 2026, Dacia fell from 33rd to 37th among car brands in the United Kingdom.
- In September 2026, Mitsubishi fell from 28th to 32nd among car brands in the United Kingdom.

## Month by month

| Month | Dacia estimated searches | Dacia Share of Search | Dacia rank | Mitsubishi estimated searches | Mitsubishi Share of Search | Mitsubishi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 1.2% | 33 | 204K | 1.4% | 27 |
| Nov 2025 | 145K | 1.2% | 33 | 183K | 1.5% | 27 |
| Dec 2025 | 135K | 1.2% | 36 | 164K | 1.4% | 28 |
| Jan 2026 | 232K | 1.5% | 25 | 209K | 1.3% | 28 |
| Feb 2026 | 184K | 1.3% | 30 | 186K | 1.4% | 29 |
| Mar 2026 | 189K | 1.2% | 33 | 220K | 1.4% | 27 |
| Apr 2026 | 159K | 1.1% | 34 | 199K | 1.4% | 27 |
| May 2026 | 170K | 1.2% | 34 | 247K | 1.7% | 25 |
| Jun 2026 | 145K | 1.1% | 36 | 194K | 1.4% | 27 |
| Jul 2026 | 139K | 1% | 34 | 181K | 1.3% | 28 |
| Aug 2026 | 176K | 1.2% | 33 | 185K | 1.3% | 28 |
| Sep 2026 | 135K | 0.98% | 37 | 176K | 1.3% | 32 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dacia’s and Mitsubishi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dacia**: Measured on the search terms “dacia”, “dacia duster”, “dacia jogger” and “dacia sandero”, summed into one figure.
- **Mitsubishi**: Measured on the search terms “mitsubishi”, “mitsubishi asx”, “mitsubishi cars”, “mitsubishi delica”, “mitsubishi eclipse cross”, “mitsubishi lancer”, “mitsubishi outlander”, “mitsubishi pajero”, “mitsubishi triton” and “outlander”, summed into one figure.

- [Dacia profile](/demand/uk/brands/dacia)
- [Mitsubishi profile](/demand/uk/brands/mitsubishi)
- [All car brands in the United Kingdom](/demand/uk/categories/uk-car-brands): The set both shares are measured inside, 55 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Dacia or Mitsubishi more popular in search?

In September 2026, Mitsubishi had more branded searches than Dacia among car brands in the United Kingdom. Mitsubishi had about 176,000 branded searches, while Dacia had 135,000. Mitsubishi made up 1.3% of all car brand searches we track, and Dacia accounted for 0.98%.

## Cite this page

Brandwave. "Dacia vs Mitsubishi: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/dacia-vs-mitsubishi

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/dacia-vs-mitsubishi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.