--- title: "Cushelle vs Who Gives A Crap: Which is searched more in the United Kingdom?" description: "Is Cushelle or Who Gives A Crap more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet roll brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/cushelle-vs-who-gives-a-crap" publisher: "Brandwave" --- # Cushelle vs Who Gives A Crap: Which is searched more in the United Kingdom? Is Cushelle or Who Gives A Crap more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet roll brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cushelle and Who Gives A Crap - **Competitive set**: Toilet roll brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Cushelle Share of Search**: 2.9% - **Who Gives A Crap Share of Search**: 90.4% ## Is Cushelle or Who Gives A Crap more popular in search? - In September 2026, Who Gives A Crap had more branded searches than Cushelle among toilet roll brands in the United Kingdom. Who Gives A Crap had about 40,500 branded searches, while Cushelle had 1,300. Who Gives A Crap made up 90.4% of all toilet roll brand searches we track, and Cushelle accounted for 2.9%. - Who Gives A Crap was ahead of Cushelle in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cushelle’s share of searches among toilet roll brands in the United Kingdom moved from 2% to 2.9%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Who Gives A Crap’s share of searches among toilet roll brands in the United Kingdom moved from 93.2% to 90.4%, and its estimated monthly branded searches moved from 74K to 40.5K. ## Top toilet roll brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Cushelle was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Who Gives A Crap was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Cushelle was listed before Who Gives A Crap in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Andrex | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Cushelle | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Who Gives A Crap | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Velvet | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about toilet roll brands - Asked ChatGPT "What's the best toilet roll to buy in the UK?": 1. Andrex, 2. Cushelle, 3. Who Gives A Crap - Asked ChatGPT "Is bamboo toilet paper better?": named none of the brands we track - Asked ChatGPT "Which toilet roll is the softest?": 1. Andrex, 2. Cushelle - Searched Google, AI Overview "toilet paper": 1. Andrex, 2. Cushelle Not named in any answer: Velvet. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom toilet roll brands in September 2026? - In September 2026, Who Gives A Crap gained share of searches among toilet roll brands in the United Kingdom, from 89.7% to 90.4%. - In September 2026, Cushelle lost share of searches among toilet roll brands in the United Kingdom, from 3.5% to 2.9%. ## Month by month | Month | Cushelle estimated searches | Cushelle Share of Search | Cushelle rank | Who Gives A Crap estimated searches | Who Gives A Crap Share of Search | Who Gives A Crap rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 2% | 3 | 74K | 93.2% | 1 | | Nov 2025 | 1.3K | 1.7% | 3 | 74K | 94% | 1 | | Dec 2025 | 1K | 1.6% | 3 | 60.5K | 94.7% | 1 | | Jan 2026 | 1.3K | 1.1% | 3 | 110K | 95.7% | 1 | | Feb 2026 | 1.3K | 2% | 3 | 60.5K | 92.8% | 1 | | Mar 2026 | 1.3K | 2.9% | 3 | 40.5K | 90.2% | 1 | | Apr 2026 | 1.3K | 3.5% | 3 | 33.1K | 88.8% | 1 | | May 2026 | 1K | 2.2% | 3 | 40.5K | 91% | 1 | | Jun 2026 | 1K | 2.3% | 3 | 40.5K | 92.1% | 1 | | Jul 2026 | 1K | 3.3% | 3 | 27.1K | 88.6% | 1 | | Aug 2026 | 1.3K | 3.5% | 3 | 33.1K | 89.7% | 1 | | Sep 2026 | 1.3K | 2.9% | 3 | 40.5K | 90.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Cushelle’s and Who Gives A Crap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cushelle**: Measured on the search term “cushelle”. - **Who Gives A Crap**: Measured on the search term “who gives a crap”. - [Cushelle profile](/demand/uk/brands/cushelle) - [Who Gives A Crap profile](/demand/uk/brands/who-gives-a-crap) - [All toilet roll brands in the United Kingdom](/demand/uk/categories/uk-toilet-roll-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cushelle or Who Gives A Crap more popular in search? In September 2026, Who Gives A Crap had more branded searches than Cushelle among toilet roll brands in the United Kingdom. Who Gives A Crap had about 40,500 branded searches, while Cushelle had 1,300. Who Gives A Crap made up 90.4% of all toilet roll brand searches we track, and Cushelle accounted for 2.9%. ## Cite this page Brandwave. "Cushelle vs Who Gives A Crap: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/cushelle-vs-who-gives-a-crap This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/cushelle-vs-who-gives-a-crap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.