--- title: "Cushelle vs Velvet: Which is more popular in the United Kingdom?" description: "Is Cushelle or Velvet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet roll brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/cushelle-vs-velvet-toilet-tissue" publisher: "Brandwave" --- # Cushelle vs Velvet: Which is more popular in the United Kingdom? Is Cushelle or Velvet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet roll brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cushelle and Velvet - **Competitive set**: Toilet roll brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Cushelle Share of Search**: 2.9% - **Velvet Share of Search**: 1.3% ## Is Cushelle or Velvet more popular in search? - In September 2026, Cushelle had more branded searches than Velvet among toilet roll brands in the United Kingdom. Cushelle had about 1,300 branded searches, while Velvet had 590. Cushelle made up 2.9% of all toilet roll brand searches we track, and Velvet accounted for 1.3%. - Cushelle was ahead of Velvet in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cushelle’s share of searches among toilet roll brands in the United Kingdom moved from 2% to 2.9%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Velvet’s share of searches among toilet roll brands in the United Kingdom moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 880 to 590. ## Top toilet roll brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Cushelle was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Velvet did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Andrex | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Cushelle | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Who Gives A Crap | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Velvet | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about toilet roll brands - Asked ChatGPT "What's the best toilet roll to buy in the UK?": 1. Andrex, 2. Cushelle, 3. Who Gives A Crap - Asked ChatGPT "Is bamboo toilet paper better?": named none of the brands we track - Asked ChatGPT "Which toilet roll is the softest?": 1. Andrex, 2. Cushelle - Searched Google, AI Overview "toilet paper": 1. Andrex, 2. Cushelle Not named in any answer: Velvet. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom toilet roll brands in September 2026? - In September 2026, Cushelle lost share of searches among toilet roll brands in the United Kingdom, from 3.5% to 2.9%. - Estimated monthly branded searches for Velvet in the United Kingdom fell 33% over 12 measured months, from 880 to 590 in September 2026. ## How has branded search for Cushelle and Velvet changed in the United Kingdom over the last 12 months? | Month | Cushelle estimated searches | Cushelle Share of Search | Cushelle rank | Velvet estimated searches | Velvet Share of Search | Velvet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 2% | 3 | 880 | 1.1% | 4 | | Nov 2025 | 1.3K | 1.7% | 3 | 1K | 1.3% | 4 | | Dec 2025 | 1K | 1.6% | 3 | 480 | 0.75% | 4 | | Jan 2026 | 1.3K | 1.1% | 3 | 720 | 0.63% | 4 | | Feb 2026 | 1.3K | 2% | 3 | 1K | 1.5% | 4 | | Mar 2026 | 1.3K | 2.9% | 3 | 720 | 1.6% | 4 | | Apr 2026 | 1.3K | 3.5% | 3 | 480 | 1.3% | 4 | | May 2026 | 1K | 2.2% | 3 | 590 | 1.3% | 4 | | Jun 2026 | 1K | 2.3% | 3 | 590 | 1.3% | 4 | | Jul 2026 | 1K | 3.3% | 3 | 590 | 1.9% | 4 | | Aug 2026 | 1.3K | 3.5% | 3 | 590 | 1.6% | 4 | | Sep 2026 | 1.3K | 2.9% | 3 | 590 | 1.3% | 4 | ## How are Cushelle’s and Velvet’s branded searches counted? Brandwave collects information about searches that people make online using Cushelle’s and Velvet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cushelle**: Measured on the search term “cushelle”. - **Velvet**: Measured on the search term “velvet toilet paper”. - [Cushelle profile](/demand/uk/brands/cushelle) - [Velvet profile](/demand/uk/brands/velvet-toilet-tissue) - [All toilet roll brands in the United Kingdom](/demand/uk/categories/uk-toilet-roll-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cushelle or Velvet more popular in search? In September 2026, Cushelle had more branded searches than Velvet among toilet roll brands in the United Kingdom. Cushelle had about 1,300 branded searches, while Velvet had 590. Cushelle made up 2.9% of all toilet roll brand searches we track, and Velvet accounted for 1.3%. ## Cite this page Brandwave. "Cushelle vs Velvet: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/cushelle-vs-velvet-toilet-tissue This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/cushelle-vs-velvet-toilet-tissue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.