--- title: "Curvy Kate vs M&S: Which is searched more in the United Kingdom?" description: "Is Curvy Kate or M&S more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/curvy-kate-vs-marks-and-spencer" publisher: "Brandwave" --- # Curvy Kate vs M&S: Which is searched more in the United Kingdom? Is Curvy Kate or M&S more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Curvy Kate and M&S - **Competitive set**: Lingerie brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Curvy Kate Share of Search**: 0.81% - **M&S Share of Search**: 5.7% ## Is Curvy Kate or M&S more popular in search? - In September 2026, M&S had more branded searches than Curvy Kate among lingerie brands in the United Kingdom. M&S had about 57,600 branded searches, while Curvy Kate had 8,100. M&S made up 5.7% of all lingerie brand searches we track, and Curvy Kate accounted for 0.81%. - M&S was ahead of Curvy Kate in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Curvy Kate’s share of searches among lingerie brands in the United Kingdom moved from 0.75% to 0.81%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, M&S’s share of searches among lingerie brands in the United Kingdom moved from 3.7% to 5.7%, and its estimated monthly branded searches moved from 39.7K to 57.6K. ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, M&S was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Curvy Kate was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. M&S was listed before Curvy Kate in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bravissimo | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | M&S | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Boux Avenue | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | John Lewis | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Panache | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Curvy Kate | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ann Summers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Figleaves | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Where's the best place to buy bras in the UK?": 1. M&S, 2. Bravissimo, 3. Boux Avenue, 4. John Lewis - Asked ChatGPT "Which UK shops are best for bra fittings?": 1. Bravissimo, 2. John Lewis, 3. M&S, 4. Boux Avenue - Asked ChatGPT "What are the best lingerie brands for bigger busts?": 1. Bravissimo, 2. Curvy Kate, 3. Panache - Searched Google, AI Overview "lingerie": 1. M&S, 2. Boux Avenue - Searched Google, AI Overview "best bras uk": 1. Bravissimo, 2. M&S, 3. Panache, 4. John Lewis Not named in any answer: Ann Summers and Figleaves. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom lingerie brands in September 2026? - In September 2026, M&S lost share of searches among lingerie brands in the United Kingdom, from 6.3% to 5.7%. ## Month by month | Month | Curvy Kate estimated searches | Curvy Kate Share of Search | Curvy Kate rank | M&S estimated searches | M&S Share of Search | M&S rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 0.75% | 5 | 39.7K | 3.7% | 4 | | Nov 2025 | 8.1K | 0.63% | 5 | 48.6K | 3.8% | 4 | | Dec 2025 | 8.1K | 0.56% | 5 | 48.6K | 3.4% | 4 | | Jan 2026 | 9.9K | 0.84% | 5 | 47.1K | 4% | 4 | | Feb 2026 | 8.1K | 0.82% | 5 | 47.1K | 4.7% | 4 | | Mar 2026 | 8.1K | 0.87% | 5 | 56.1K | 6% | 4 | | Apr 2026 | 9.9K | 1.1% | 5 | 54.9K | 6.2% | 4 | | May 2026 | 9.9K | 0.91% | 5 | 67.1K | 6.2% | 4 | | Jun 2026 | 9.9K | 0.91% | 5 | 67.1K | 6.2% | 4 | | Jul 2026 | 9.9K | 0.91% | 5 | 67.1K | 6.2% | 4 | | Aug 2026 | 9.9K | 0.91% | 5 | 68.6K | 6.3% | 4 | | Sep 2026 | 8.1K | 0.81% | 5 | 57.6K | 5.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Curvy Kate’s and M&S’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Curvy Kate**: Measured on the search term “curvy kate”. - **M&S**: Measured on the search terms “m&s bras” and “m&s lingerie”, summed into one figure. - [Curvy Kate profile](/demand/uk/brands/curvy-kate) - [M&S profile](/demand/uk/brands/marks-and-spencer) - [All lingerie brands in the United Kingdom](/demand/uk/categories/uk-lingerie-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Curvy Kate or M&S more popular in search? In September 2026, M&S had more branded searches than Curvy Kate among lingerie brands in the United Kingdom. M&S had about 57,600 branded searches, while Curvy Kate had 8,100. M&S made up 5.7% of all lingerie brand searches we track, and Curvy Kate accounted for 0.81%. ## Cite this page Brandwave. "Curvy Kate vs M&S: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/curvy-kate-vs-marks-and-spencer This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/curvy-kate-vs-marks-and-spencer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.