--- title: "Cult Beauty vs Lookfantastic: Which is searched more in the United Kingdom?" description: "Is Cult Beauty or Lookfantastic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/cult-beauty-vs-lookfantastic" publisher: "Brandwave" --- # Cult Beauty vs Lookfantastic: Which is searched more in the United Kingdom? Is Cult Beauty or Lookfantastic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cult Beauty and Lookfantastic - **Competitive set**: Beauty retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Cult Beauty Share of Search**: 3.7% - **Lookfantastic Share of Search**: 12.3% ## Is Cult Beauty or Lookfantastic more popular in search? - In September 2026, Lookfantastic had more branded searches than Cult Beauty among beauty retailers in the United Kingdom. Lookfantastic had about 368,000 branded searches, while Cult Beauty had 110,000. Lookfantastic made up 12.3% of all beauty retailer searches we track, and Cult Beauty accounted for 3.7%. - Lookfantastic was ahead of Cult Beauty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cult Beauty’s share of searches among beauty retailers in the United Kingdom moved from 3.9% to 3.7%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Lookfantastic’s share of searches among beauty retailers in the United Kingdom moved from 13% to 12.3%, and its estimated monthly branded searches moved from 450K to 368K. ## Top beauty retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Cult Beauty appeared in all four answers. Lookfantastic was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Cult Beauty and Lookfantastic were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Boots | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Sephora | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Space NK | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Lookfantastic | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Cult Beauty | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | Superdrug | 6th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about beauty retailers - Asked ChatGPT "Where should I buy skincare and makeup in the UK?": 1. Boots, 2. Sephora, 3. Space NK, 4. Superdrug, 5. Cult Beauty - Asked ChatGPT "What are the best beauty shops in the UK?": 1. Boots, 2. Sephora, 3. Space NK, 4. Superdrug, 5. Lookfantastic, 6. Cult Beauty - Asked ChatGPT "What's the best online beauty retailer in the UK?": 1. Lookfantastic, 2. Boots, 3. Cult Beauty, 4. Space NK - Searched Google, AI Overview "beauty retailers": 1. Boots, 2. Sephora, 3. Space NK, 4. Cult Beauty Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom beauty retailers in September 2026? - In September 2026, Space NK overtook Lookfantastic to rank 3rd among beauty retailers in the United Kingdom, with 15.1% of the searches. - In September 2026, Lookfantastic gained share of searches among beauty retailers in the United Kingdom, from 11.4% to 12.3%. - Estimated monthly branded searches for Cult Beauty in the United Kingdom fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Month by month | Month | Cult Beauty estimated searches | Cult Beauty Share of Search | Cult Beauty rank | Lookfantastic estimated searches | Lookfantastic Share of Search | Lookfantastic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 3.9% | 5 | 450K | 13% | 3 | | Nov 2025 | 301K | 5.7% | 5 | 823K | 15.6% | 3 | | Dec 2025 | 201K | 4.2% | 5 | 673K | 14% | 4 | | Jan 2026 | 135K | 4.4% | 5 | 450K | 14.5% | 3 | | Feb 2026 | 110K | 3.8% | 5 | 368K | 12.7% | 3 | | Mar 2026 | 135K | 4.4% | 5 | 450K | 14.6% | 3 | | Apr 2026 | 135K | 4.6% | 5 | 368K | 12.6% | 3 | | May 2026 | 110K | 3.4% | 5 | 450K | 14% | 2 | | Jun 2026 | 110K | 4% | 5 | 368K | 13.5% | 3 | | Jul 2026 | 110K | 3.4% | 5 | 368K | 11.4% | 3 | | Aug 2026 | 110K | 3.4% | 5 | 368K | 11.4% | 3 | | Sep 2026 | 110K | 3.7% | 5 | 368K | 12.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Cult Beauty’s and Lookfantastic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cult Beauty**: Measured on the search term “cult beauty”. - **Lookfantastic**: Measured on the search term “lookfantastic”. - [Cult Beauty profile](/demand/uk/brands/cult-beauty) - [Lookfantastic profile](/demand/uk/brands/lookfantastic) - [All beauty retailers in the United Kingdom](/demand/uk/categories/uk-beauty-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cult Beauty or Lookfantastic more popular in search? In September 2026, Lookfantastic had more branded searches than Cult Beauty among beauty retailers in the United Kingdom. Lookfantastic had about 368,000 branded searches, while Cult Beauty had 110,000. Lookfantastic made up 12.3% of all beauty retailer searches we track, and Cult Beauty accounted for 3.7%. ## Cite this page Brandwave. "Cult Beauty vs Lookfantastic: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/cult-beauty-vs-lookfantastic This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/cult-beauty-vs-lookfantastic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.