--- title: "Cult Beauty vs John Lewis: Which is more popular in the United Kingdom?" description: "Is Cult Beauty or John Lewis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beauty boxes set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/cult-beauty-vs-john-lewis" publisher: "Brandwave" --- # Cult Beauty vs John Lewis: Which is more popular in the United Kingdom? Is Cult Beauty or John Lewis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beauty boxes set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cult Beauty and John Lewis - **Competitive set**: Beauty boxes - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Cult Beauty Share of Search**: 1.8% - **John Lewis Share of Search**: 1.7% ## Is Cult Beauty or John Lewis more popular in search? - In September 2026, Cult Beauty and John Lewis were level in searches among beauty boxes in the United Kingdom, with an estimated 750 versus 720 branded searches, at 1.8% and 1.7% of the total. - The lead changed hands 5 times in the 12 months ending September 2026: Cult Beauty took it in November 2025, John Lewis took it in March 2026, Cult Beauty took it in May 2026, John Lewis took it in June 2026, Cult Beauty took it in July 2026. - Across the 12 months ending September 2026, Cult Beauty’s share of searches among beauty boxes in the United Kingdom moved from 1.5% to 1.8%, and its estimated monthly branded searches moved from 970 to 750. - Across the 12 months ending September 2026, John Lewis’ share of searches among beauty boxes in the United Kingdom moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 1K to 720. ## Top beauty boxes in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cult Beauty was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. John Lewis did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lookfantastic | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GLOSSYBOX | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Boots | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Next | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Cult Beauty | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Liberty London | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Latest in Beauty | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | M&S | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Birchbox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | John Lewis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about beauty boxes - Asked ChatGPT "What's the best beauty subscription box in the UK?": 1. GLOSSYBOX, 2. Lookfantastic, 3. Cult Beauty, 4. Liberty London - Asked ChatGPT "Which beauty box is worth the money?": 1. GLOSSYBOX, 2. Lookfantastic - Asked ChatGPT "What's a good beauty box to give as a gift?": 1. Lookfantastic, 2. Boots - Searched Google, AI Overview "beauty box": 1. Boots, 2. Next, 3. Lookfantastic, 4. GLOSSYBOX - Searched Google, AI Overview "beauty boxes uk": 1. Lookfantastic, 2. GLOSSYBOX, 3. Boots, 4. Next, 5. Latest in Beauty Not named in any answer: M&S, Birchbox and John Lewis. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom beauty boxes in September 2026? - In September 2026, Liberty London overtook Cult Beauty to rank 8th among beauty boxes in the United Kingdom, with 3.1% of the searches. - John Lewis’ share of searches among beauty boxes in the United Kingdom has lost ground for 3 months in a row, from 6.4% to 1.7% in September 2026. - Estimated monthly branded searches for Cult Beauty in the United Kingdom fell 22.7% over 12 measured months, from 970 to 750 in September 2026. ## How has branded search for Cult Beauty and John Lewis changed in the United Kingdom over the last 12 months? | Month | Cult Beauty estimated searches | Cult Beauty Share of Search | Cult Beauty rank | John Lewis estimated searches | John Lewis Share of Search | John Lewis rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 970 | 1.5% | 10 | 1K | 1.5% | 9 | | Nov 2025 | 1.2K | 1.7% | 8 | 1K | 1.5% | 9 | | Dec 2025 | 1.6K | 2.9% | 7 | 1K | 1.8% | 9 | | Jan 2026 | 970 | 2% | 9 | 720 | 1.5% | 10 | | Feb 2026 | 1.4K | 3.5% | 7 | 880 | 2.1% | 9 | | Mar 2026 | 1.1K | 2.1% | 9 | 1.3K | 2.6% | 8 | | Apr 2026 | 950 | 2.5% | 10 | 1K | 2.6% | 8 | | May 2026 | 1.4K | 2.3% | 7 | 1.3K | 2.2% | 8 | | Jun 2026 | 1K | 2.3% | 8 | 2.9K | 6.4% | 5 | | Jul 2026 | 1.1K | 2.4% | 8 | 880 | 2% | 10 | | Aug 2026 | 1.1K | 2.2% | 8 | 880 | 1.8% | 10 | | Sep 2026 | 750 | 1.8% | 9 | 720 | 1.7% | 10 | ## How are Cult Beauty’s and John Lewis’ branded searches counted? Brandwave collects information about searches that people make online using Cult Beauty’s and John Lewis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cult Beauty**: Measured on the search terms “cult beauty box” and “cult beauty goody bag”, summed into one figure. - **John Lewis**: Measured on the search term “john lewis beauty box”. - [Cult Beauty profile](/demand/uk/brands/cult-beauty) - [John Lewis profile](/demand/uk/brands/john-lewis) - [All beauty boxes in the United Kingdom](/demand/uk/categories/uk-beauty-boxes): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cult Beauty or John Lewis more popular in search? In September 2026, Cult Beauty and John Lewis were level in searches among beauty boxes in the United Kingdom, with an estimated 750 versus 720 branded searches, at 1.8% and 1.7% of the total. ## Cite this page Brandwave. "Cult Beauty vs John Lewis: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/cult-beauty-vs-john-lewis This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/cult-beauty-vs-john-lewis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.