--- title: "Condor Ferries vs Wightlink: Which is searched more in the United Kingdom?" description: "Is Condor Ferries or Wightlink more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ferry companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/condor-ferries-vs-wightlink" publisher: "Brandwave" --- # Condor Ferries vs Wightlink: Which is searched more in the United Kingdom? Is Condor Ferries or Wightlink more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ferry companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Condor Ferries and Wightlink - **Competitive set**: Ferry companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Condor Ferries Share of Search**: 0.92% - **Wightlink Share of Search**: 8.4% ## Is Condor Ferries or Wightlink more popular in search? - In September 2026, Wightlink had more branded searches than Condor Ferries among ferry companies in the United Kingdom. Wightlink had about 49,500 branded searches, while Condor Ferries had 5,400. Wightlink made up 8.4% of all ferry company searches we track, and Condor Ferries accounted for 0.92%. - Wightlink was ahead of Condor Ferries in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Condor Ferries’ share of searches among ferry companies in the United Kingdom moved from 1.1% to 0.92%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Wightlink’s share of searches among ferry companies in the United Kingdom moved from 7.9% to 8.4%, and its estimated monthly branded searches held steady at 49.5K. ## Top ferry companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Wightlink was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Condor Ferries did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DFDS | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | P&O Ferries | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Brittany Ferries | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Stena Line | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Irish Ferries | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | CalMac | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Wightlink | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Red Funnel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Condor Ferries | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ferry companies - Asked ChatGPT "Which ferry company should I use to get to France from the UK?": 1. DFDS, 2. P&O Ferries, 3. Brittany Ferries, 4. Irish Ferries - Asked ChatGPT "What are the best ferry companies in the UK?": 1. Brittany Ferries, 2. DFDS, 3. Stena Line, 4. P&O Ferries, 5. CalMac, 6. Wightlink - Asked ChatGPT "What's the best ferry company for taking a car to Ireland from the UK?": 1. Stena Line, 2. Irish Ferries, 3. P&O Ferries - Searched Google, AI Overview "ferry to france": 1. P&O Ferries, 2. DFDS, 3. Irish Ferries, 4. Brittany Ferries Not named in any answer: Red Funnel and Condor Ferries. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom ferry companies in September 2026? - In September 2026, Wightlink rose from 7th to 6th among ferry companies in the United Kingdom. - Estimated monthly branded searches for Condor Ferries in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | Condor Ferries estimated searches | Condor Ferries Share of Search | Condor Ferries rank | Wightlink estimated searches | Wightlink Share of Search | Wightlink rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 1.1% | 9 | 49.5K | 7.9% | 7 | | Nov 2025 | 4.4K | 0.84% | 9 | 40.5K | 7.7% | 8 | | Dec 2025 | 4.4K | 0.8% | 9 | 49.5K | 9% | 7 | | Jan 2026 | 6.6K | 1% | 9 | 49.5K | 7.8% | 7 | | Feb 2026 | 5.4K | 0.92% | 9 | 49.5K | 8.4% | 7 | | Mar 2026 | 6.6K | 0.93% | 9 | 60.5K | 8.5% | 7 | | Apr 2026 | 6.6K | 0.93% | 9 | 60.5K | 8.5% | 7 | | May 2026 | 9.9K | 1.3% | 9 | 74K | 9.7% | 6 | | Jun 2026 | 8.1K | 1.1% | 9 | 60.5K | 8.2% | 7 | | Jul 2026 | 8.1K | 0.98% | 9 | 60.5K | 7.3% | 7 | | Aug 2026 | 8.1K | 0.97% | 9 | 74K | 8.9% | 7 | | Sep 2026 | 5.4K | 0.92% | 9 | 49.5K | 8.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Condor Ferries’ and Wightlink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Condor Ferries**: Measured on the search term “condor ferries”. - **Wightlink**: Measured on the search term “wightlink”. - [Condor Ferries profile](/demand/uk/brands/condor-ferries) - [Wightlink profile](/demand/uk/brands/wightlink) - [All ferry companies in the United Kingdom](/demand/uk/categories/uk-ferry-companies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Condor Ferries or Wightlink more popular in search? In September 2026, Wightlink had more branded searches than Condor Ferries among ferry companies in the United Kingdom. Wightlink had about 49,500 branded searches, while Condor Ferries had 5,400. Wightlink made up 8.4% of all ferry company searches we track, and Condor Ferries accounted for 0.92%. ## Cite this page Brandwave. "Condor Ferries vs Wightlink: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/condor-ferries-vs-wightlink This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/condor-ferries-vs-wightlink. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.