--- title: "Compare the Market vs Confused.com: Which is searched more in United Kingdom?" description: "Which is more popular in search, Compare the Market or Confused.com? Compare estimated monthly branded-search demand and Share of Search inside the Insurance comparison sites set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/compare-the-market-vs-confused-com" publisher: "Brandwave" --- # Compare the Market vs Confused.com: Which is searched more in United Kingdom? Which is more popular in search, Compare the Market or Confused.com? Compare estimated monthly branded-search demand and Share of Search inside the Insurance comparison sites set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Compare the Market and Confused.com - **Competitive set**: Insurance comparison sites - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Compare the Market Share of Search**: 53.6% - **Confused.com Share of Search**: 2.6% ## Which is more popular in search, Compare the Market or Confused.com? - In September 2026, Compare the Market had more branded searches than Confused.com among insurance comparison sites in United Kingdom. Compare the Market was estimated to have 1.5M branded searches compared to Confused.com’s 74K, and held a 53.6% Share of Search versus Confused.com’s 2.6%. - Compare the Market was ahead of Confused.com in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Compare the Market’s estimated Share of Search among insurance comparison sites in United Kingdom moved from 51.2% to 53.6%, and its estimated monthly branded searches moved from 1.2M to 1.5M. - Across the 12 months ending September 2026, Confused.com’s estimated Share of Search among insurance comparison sites in United Kingdom moved from 1.7% to 2.6%, and its estimated monthly branded searches moved from 40.5K to 74K. ## How did search popularity change for United Kingdom insurance comparison sites in September 2026? - Estimated monthly branded searches for Confused.com in United Kingdom rose 82.7% over 12 measured months, from 40.5K to 74K in September 2026. - Estimated monthly branded searches for Compare the Market in United Kingdom rose 23% over 12 measured months, from 1.2M to 1.5M in September 2026. ## Month by month | Month | Compare the Market estimated searches | Compare the Market Share of Search | Compare the Market rank | Confused.com estimated searches | Confused.com Share of Search | Confused.com rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 51.2% | 1 | 40.5K | 1.7% | 4 | | Nov 2025 | 1M | 49.2% | 1 | 33.1K | 1.6% | 4 | | Dec 2025 | 1M | 54% | 1 | 33.1K | 1.8% | 4 | | Jan 2026 | 1.5M | 54.3% | 1 | 40.5K | 1.5% | 4 | | Feb 2026 | 1.5M | 54.3% | 1 | 40.5K | 1.5% | 4 | | Mar 2026 | 1.5M | 51.1% | 1 | 60.5K | 2.1% | 4 | | Apr 2026 | 1.5M | 53.9% | 1 | 60.5K | 2.2% | 4 | | May 2026 | 1.5M | 53.9% | 1 | 60.5K | 2.2% | 4 | | Jun 2026 | 1.5M | 53.9% | 1 | 60.5K | 2.2% | 4 | | Jul 2026 | 1.5M | 53.9% | 1 | 60.5K | 2.2% | 4 | | Aug 2026 | 1.5M | 53.9% | 1 | 60.5K | 2.2% | 4 | | Sep 2026 | 1.5M | 53.6% | 1 | 74K | 2.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Compare the Market’s and Confused.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Compare the Market**: Measured on the search term “compare the market”. - **Confused.com**: Measured on the search term “confusedcom”. - [Compare the Market profile](/demand/uk/brands/compare-the-market) - [Confused.com profile](/demand/uk/brands/confused-com) - [All insurance comparison sites in United Kingdom](/demand/uk/categories/uk-insurance-comparison-sites): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Compare the Market or Confused.com? In September 2026, Compare the Market had more branded searches than Confused.com among insurance comparison sites in United Kingdom. Compare the Market was estimated to have 1.5M branded searches compared to Confused.com’s 74K, and held a 53.6% Share of Search versus Confused.com’s 2.6%. ## Cite this page Brandwave. "Compare the Market vs Confused.com: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/compare-the-market-vs-confused-com This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/compare-the-market-vs-confused-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.