--- title: "Co-op vs Morrisons: Which is searched more in the United Kingdom?" description: "Is Co-op or Morrisons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/co-op-food-vs-morrisons" publisher: "Brandwave" --- # Co-op vs Morrisons: Which is searched more in the United Kingdom? Is Co-op or Morrisons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Co-op and Morrisons - **Competitive set**: Supermarkets - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Co-op Share of Search**: 0.56% - **Morrisons Share of Search**: 13.9% ## Is Co-op or Morrisons more popular in search? - In September 2026, Morrisons had more branded searches than Co-op among supermarkets in the United Kingdom. Morrisons had about 5 million branded searches, while Co-op had 201,000. Morrisons made up 13.9% of all supermarket searches we track, and Co-op accounted for 0.56%. - Morrisons was ahead of Co-op in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Co-op’s share of searches among supermarkets in the United Kingdom moved from 0.64% to 0.56%, and its estimated monthly branded searches moved from 246K to 201K. - Across the 12 months ending September 2026, Morrisons’ share of searches among supermarkets in the United Kingdom moved from 13% to 13.9%, and its estimated monthly branded searches held steady at 5M. ## Top supermarkets in ChatGPT and Google AI Overviews In three ChatGPT questions, Morrisons was mentioned in one out of three: in one of the three ChatGPT answers. Co-op did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Sainsbury's | 1st | 3 of 3 | 3 of 3 | | Tesco | 2nd | 2 of 3 | 2 of 3 | | Asda | 3rd | 3 of 3 | 3 of 3 | | Waitrose | 4th | 3 of 3 | 3 of 3 | | Lidl | 5th | 2 of 3 | 2 of 3 | | Ocado | 6th | 2 of 3 | 2 of 3 | | Aldi | 7th | 1 of 3 | 1 of 3 | | M&S | 8th | 1 of 3 | 1 of 3 | | Morrisons | 9th | 1 of 3 | 1 of 3 | | Co-op | Not ranked | 0 of 3 | 0 of 3 | | Iceland | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about supermarkets - Asked ChatGPT "Which UK supermarket is the cheapest for a weekly shop?": 1. Aldi, 2. Lidl, 3. Asda, 4. Tesco, 5. Sainsbury's, 6. Morrisons, 7. Ocado, 8. Waitrose - Asked ChatGPT "What's the best supermarket for quality food in the UK?": 1. Waitrose, 2. M&S, 3. Sainsbury's, 4. Lidl, 5. Asda - Asked ChatGPT "Which supermarket has the best online delivery service?": 1. Tesco, 2. Ocado, 3. Sainsbury's, 4. Asda, 5. Waitrose Not named in any answer: Co-op and Iceland. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom supermarkets in September 2026? - In September 2026, Morrisons gained share of searches among supermarkets in the United Kingdom, from 13% to 13.9%. - In September 2026, Co-op rose from 11th to 10th among supermarkets in the United Kingdom. ## Month by month | Month | Co-op estimated searches | Co-op Share of Search | Co-op rank | Morrisons estimated searches | Morrisons Share of Search | Morrisons rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 0.64% | 10 | 5M | 13% | 6 | | Nov 2025 | 246K | 0.62% | 10 | 6.1M | 15.4% | 2 | | Dec 2025 | 301K | 0.67% | 10 | 6.1M | 13.5% | 4 | | Jan 2026 | 246K | 0.64% | 10 | 5M | 13.1% | 6 | | Feb 2026 | 201K | 0.61% | 10 | 5M | 15.3% | 2 | | Mar 2026 | 246K | 0.66% | 10 | 5M | 13.4% | 5 | | Apr 2026 | 201K | 0.56% | 10 | 5M | 13.8% | 4 | | May 2026 | 201K | 0.52% | 10 | 5M | 13% | 4 | | Jun 2026 | 165K | 0.48% | 11 | 5M | 14.6% | 4 | | Jul 2026 | 201K | 0.56% | 11 | 5M | 13.9% | 4 | | Aug 2026 | 201K | 0.52% | 11 | 5M | 13% | 4 | | Sep 2026 | 201K | 0.56% | 10 | 5M | 13.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Co-op’s and Morrisons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Co-op**: Measured on the search term “coop food”. - **Morrisons**: Measured on the search term “morrisons”. - [Co-op profile](/demand/uk/brands/co-op-food) - [Morrisons profile](/demand/uk/brands/morrisons) - [All supermarkets in the United Kingdom](/demand/uk/categories/uk-supermarkets): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Co-op or Morrisons more popular in search? In September 2026, Morrisons had more branded searches than Co-op among supermarkets in the United Kingdom. Morrisons had about 5 million branded searches, while Co-op had 201,000. Morrisons made up 13.9% of all supermarket searches we track, and Co-op accounted for 0.56%. ## Cite this page Brandwave. "Co-op vs Morrisons: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/co-op-food-vs-morrisons This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/co-op-food-vs-morrisons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.