--- title: "Clipper vs PG Tips: Which is searched more in the United Kingdom?" description: "Is Clipper or PG Tips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/clipper-tea-vs-pg-tips" publisher: "Brandwave" --- # Clipper vs PG Tips: Which is searched more in the United Kingdom? Is Clipper or PG Tips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clipper and PG Tips - **Competitive set**: Tea brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Clipper Share of Search**: 5.6% - **PG Tips Share of Search**: 12.6% ## Is Clipper or PG Tips more popular in search? - In September 2026, PG Tips had more branded searches than Clipper among tea brands in the United Kingdom. PG Tips had about 9,900 branded searches, while Clipper had 4,400. PG Tips made up 12.6% of all tea brand searches we track, and Clipper accounted for 5.6%. - PG Tips was ahead of Clipper in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Clipper’s share of searches among tea brands in the United Kingdom moved from 7% to 5.6%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, PG Tips’ share of searches among tea brands in the United Kingdom moved from 15.7% to 12.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PG Tips appeared in all five answers. Clipper was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. PG Tips was listed before Clipper in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yorkshire Tea | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | PG Tips | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Twinings | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Tetley | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Pukka | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Clipper | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "What's the best tea brand in the UK?": 1. Yorkshire Tea, 2. Twinings, 3. PG Tips, 4. Pukka - Asked ChatGPT "What are the most popular tea brands in the UK?": 1. Yorkshire Tea, 2. PG Tips, 3. Tetley, 4. Twinings, 5. Pukka, 6. Clipper - Asked ChatGPT "Which tea bags make the best cup of builder's tea?": 1. Yorkshire Tea, 2. PG Tips, 3. Tetley - Searched Google, AI Overview "tea bags": 1. PG Tips - Searched Google, AI Overview "best tea bags": 1. Yorkshire Tea, 2. PG Tips, 3. Tetley, 4. Pukka Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom tea brands in September 2026? - In September 2026, Pukka overtook Clipper to rank 4th among tea brands in the United Kingdom, with 8.4% of the searches. - In September 2026, PG Tips gained share of searches among tea brands in the United Kingdom, from 11.7% to 12.6%. - In September 2026, Clipper lost share of searches among tea brands in the United Kingdom, from 6.4% to 5.6%. ## Month by month | Month | Clipper estimated searches | Clipper Share of Search | Clipper rank | PG Tips estimated searches | PG Tips Share of Search | PG Tips rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 7% | 5 | 12.1K | 15.7% | 3 | | Nov 2025 | 5.4K | 6.9% | 5 | 12.1K | 15.4% | 3 | | Dec 2025 | 4.4K | 5.7% | 5 | 12.1K | 15.6% | 3 | | Jan 2026 | 6.6K | 7.9% | 5 | 12.1K | 14.5% | 3 | | Feb 2026 | 5.4K | 8.4% | 5 | 9.9K | 15.5% | 3 | | Mar 2026 | 5.4K | 7.3% | 5 | 12.1K | 16.3% | 3 | | Apr 2026 | 4.4K | 6.6% | 5 | 9.9K | 14.9% | 3 | | May 2026 | 4.4K | 6.5% | 5 | 9.9K | 14.6% | 3 | | Jun 2026 | 4.4K | 6.7% | 4 | 9.9K | 15% | 3 | | Jul 2026 | 3.6K | 5.7% | 4 | 8.1K | 12.8% | 3 | | Aug 2026 | 4.4K | 6.4% | 4 | 8.1K | 11.7% | 3 | | Sep 2026 | 4.4K | 5.6% | 5 | 9.9K | 12.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Clipper’s and PG Tips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clipper**: Measured on the search term “clipper tea”. - **PG Tips**: Measured on the search term “pg tips”. - [Clipper profile](/demand/uk/brands/clipper-tea) - [PG Tips profile](/demand/uk/brands/pg-tips) - [All tea brands in the United Kingdom](/demand/uk/categories/uk-tea-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clipper or PG Tips more popular in search? In September 2026, PG Tips had more branded searches than Clipper among tea brands in the United Kingdom. PG Tips had about 9,900 branded searches, while Clipper had 4,400. PG Tips made up 12.6% of all tea brand searches we track, and Clipper accounted for 5.6%. ## Cite this page Brandwave. "Clipper vs PG Tips: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/clipper-tea-vs-pg-tips This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/clipper-tea-vs-pg-tips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.