--- title: "Clio vs Osprey Approach: Which is searched more in the United Kingdom?" description: "Is Clio or Osprey Approach more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Legal practice software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/clio-vs-osprey-approach" publisher: "Brandwave" --- # Clio vs Osprey Approach: Which is searched more in the United Kingdom? Is Clio or Osprey Approach more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Legal practice software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clio and Osprey Approach - **Competitive set**: Legal practice software - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Clio Share of Search**: 69.9% - **Osprey Approach Share of Search**: 0.99% ## Is Clio or Osprey Approach more popular in search? - In September 2026, Clio had more branded searches than Osprey Approach among legal practice software in the United Kingdom. Clio had about 14,800 branded searches, while Osprey Approach had 210. Clio made up 69.9% of all legal practice software searches we track, and Osprey Approach accounted for 0.99%. - Clio was ahead of Osprey Approach in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Clio’s share of searches among legal practice software in the United Kingdom moved from 71.9% to 69.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Osprey Approach’s share of searches among legal practice software in the United Kingdom moved from 1% to 0.99%, and its estimated monthly branded searches moved from 260 to 210. ## Top legal practice software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Clio appeared in all five answers. Osprey Approach was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Clio was listed before Osprey Approach in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clio | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LEAP | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Osprey Approach | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Access Legal | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Smokeball | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | MyCase | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Actionstep | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about legal practice software - Asked ChatGPT "What's the best practice management software for a UK law firm?": 1. Smokeball, 2. LEAP, 3. Clio, 4. Osprey Approach, 5. Actionstep - Asked ChatGPT "Which case management software is best for small law firms in the UK?": 1. Clio, 2. LEAP, 3. Osprey Approach - Asked ChatGPT "What legal software do UK solicitors use?": 1. LEAP, 2. Clio, 3. Osprey Approach, 4. Access Legal, 5. Actionstep - Searched Google, AI Overview "legal case management software": 1. Access Legal, 2. Osprey Approach, 3. Clio, 4. MyCase, 5. LEAP - Searched Google, AI Overview "legal practice management software": 1. Clio, 2. LEAP, 3. Access Legal, 4. MyCase Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom legal practice software in September 2026? - In September 2026, Clio lost share of searches among legal practice software in the United Kingdom, from 75.3% to 69.9%. - Estimated monthly branded searches for Osprey Approach in the United Kingdom fell 19.2% over 12 measured months, from 260 to 210 in September 2026. ## Month by month | Month | Clio estimated searches | Clio Share of Search | Clio rank | Osprey Approach estimated searches | Osprey Approach Share of Search | Osprey Approach rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 71.9% | 1 | 260 | 1% | 7 | | Nov 2025 | 14.8K | 70% | 1 | 170 | 0.8% | 7 | | Dec 2025 | 12.1K | 69.9% | 1 | 210 | 1.2% | 7 | | Jan 2026 | 14.8K | 71.5% | 1 | 210 | 1% | 7 | | Feb 2026 | 14.8K | 71.9% | 1 | 210 | 1% | 7 | | Mar 2026 | 18.1K | 73% | 1 | 210 | 0.85% | 7 | | Apr 2026 | 14.8K | 72.5% | 1 | 260 | 1.3% | 7 | | May 2026 | 14.8K | 74.1% | 1 | 170 | 0.85% | 7 | | Jun 2026 | 14.8K | 70.8% | 1 | 210 | 1% | 7 | | Jul 2026 | 12.1K | 68.1% | 1 | 170 | 0.96% | 7 | | Aug 2026 | 14.8K | 75.3% | 1 | 210 | 1.1% | 7 | | Sep 2026 | 14.8K | 69.9% | 1 | 210 | 0.99% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Clio’s and Osprey Approach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clio**: Measured on the search term “clio”. - **Osprey Approach**: Measured on the search term “osprey approach”. - [Clio profile](/demand/uk/brands/clio) - [Osprey Approach profile](/demand/uk/brands/osprey-approach) - [All legal practice software in the United Kingdom](/demand/uk/categories/uk-legal-practice-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clio or Osprey Approach more popular in search? In September 2026, Clio had more branded searches than Osprey Approach among legal practice software in the United Kingdom. Clio had about 14,800 branded searches, while Osprey Approach had 210. Clio made up 69.9% of all legal practice software searches we track, and Osprey Approach accounted for 0.99%. ## Cite this page Brandwave. "Clio vs Osprey Approach: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/clio-vs-osprey-approach This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/clio-vs-osprey-approach. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.