--- title: "Clearpay vs Zilch: Which is searched more in United Kingdom?" description: "Which is more popular in search, Clearpay or Zilch? Compare estimated monthly branded-search demand and Share of Search inside the Buy now pay later services set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/clearpay-vs-zilch-payments" publisher: "Brandwave" --- # Clearpay vs Zilch: Which is searched more in United Kingdom? Which is more popular in search, Clearpay or Zilch? Compare estimated monthly branded-search demand and Share of Search inside the Buy now pay later services set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clearpay and Zilch - **Competitive set**: Buy now pay later services - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Clearpay Share of Search**: 34.9% - **Zilch Share of Search**: 12.8% ## Which is more popular in search, Clearpay or Zilch? - In September 2026, Clearpay had more branded searches than Zilch among buy now pay later services in United Kingdom. Clearpay was estimated to have 201K branded searches compared to Zilch’s 74K, and held a 34.9% Share of Search versus Zilch’s 12.8%. - Clearpay was ahead of Zilch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Clearpay’s estimated Share of Search among buy now pay later services in United Kingdom moved from 35.8% to 34.9%, and its estimated monthly branded searches moved from 246K to 201K. - Across the 12 months ending September 2026, Zilch’s estimated Share of Search among buy now pay later services in United Kingdom moved from 10.8% to 12.8%, and its estimated monthly branded searches held steady at 74K. ## How did search popularity change for United Kingdom buy now pay later services in September 2026? - In September 2026, Clearpay gained estimated Share of Search among buy now pay later services in United Kingdom, from 33.9% to 34.9%. - In September 2026, Zilch lost estimated Share of Search among buy now pay later services in United Kingdom, from 15.3% to 12.8%. ## Month by month | Month | Clearpay estimated searches | Clearpay Share of Search | Clearpay rank | Zilch estimated searches | Zilch Share of Search | Zilch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 35.8% | 2 | 74K | 10.8% | 3 | | Nov 2025 | 301K | 39.6% | 2 | 90.5K | 11.9% | 3 | | Dec 2025 | 301K | 40.5% | 2 | 74K | 10% | 3 | | Jan 2026 | 246K | 39.6% | 2 | 74K | 11.9% | 3 | | Feb 2026 | 201K | 39.6% | 2 | 60.5K | 11.9% | 3 | | Mar 2026 | 201K | 35.7% | 2 | 60.5K | 10.8% | 3 | | Apr 2026 | 201K | 39.6% | 2 | 60.5K | 11.9% | 3 | | May 2026 | 201K | 39.6% | 2 | 60.5K | 11.9% | 3 | | Jun 2026 | 201K | 39.6% | 2 | 60.5K | 11.9% | 3 | | Jul 2026 | 201K | 39.6% | 2 | 60.5K | 11.9% | 3 | | Aug 2026 | 201K | 33.9% | 2 | 90.5K | 15.3% | 3 | | Sep 2026 | 201K | 34.9% | 2 | 74K | 12.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Clearpay’s and Zilch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clearpay**: Measured on the search term “clearpay”. - **Zilch**: Measured on the search term “zilch”. - [Clearpay profile](/demand/uk/brands/clearpay) - [Zilch profile](/demand/uk/brands/zilch-payments) - [All buy now pay later services in United Kingdom](/demand/uk/categories/uk-buy-now-pay-later-services): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Clearpay or Zilch? In September 2026, Clearpay had more branded searches than Zilch among buy now pay later services in United Kingdom. Clearpay was estimated to have 201K branded searches compared to Zilch’s 74K, and held a 34.9% Share of Search versus Zilch’s 12.8%. ## Cite this page Brandwave. "Clearpay vs Zilch: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/clearpay-vs-zilch-payments This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/clearpay-vs-zilch-payments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.