--- title: "Clarks vs Foot Locker: Which is searched more in the United Kingdom?" description: "Is Clarks or Foot Locker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoe retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/clarks-vs-foot-locker" publisher: "Brandwave" --- # Clarks vs Foot Locker: Which is searched more in the United Kingdom? Is Clarks or Foot Locker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoe retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clarks and Foot Locker - **Competitive set**: Shoe retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Clarks Share of Search**: 7% - **Foot Locker Share of Search**: 4.7% ## Is Clarks or Foot Locker more popular in search? - In September 2026, Clarks had more branded searches than Foot Locker among shoe retailers in the United Kingdom. Clarks had about 450,000 branded searches, while Foot Locker had 301,000. Clarks made up 7% of all shoe retailer searches we track, and Foot Locker accounted for 4.7%. - The lead changed hands once in the 12 months ending September 2026: Clarks took it in January 2026. - Across the 12 months ending September 2026, Clarks’ share of searches among shoe retailers in the United Kingdom moved from 6.4% to 7%, and its estimated monthly branded searches held steady at 450K. - Across the 12 months ending September 2026, Foot Locker’s share of searches among shoe retailers in the United Kingdom moved from 6.4% to 4.7%, and its estimated monthly branded searches moved from 450K to 301K. ## Top shoe retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Clarks and Foot Locker were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Clarks was listed before Foot Locker in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | schuh | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | JD Sports | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Office | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Sports Direct | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Clarks | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Foot Locker | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Kurt Geiger | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about shoe retailers - Asked ChatGPT "Where should I buy shoes and trainers in the UK?": 1. JD Sports, 2. Sports Direct, 3. schuh, 4. Office, 5. Clarks, 6. Foot Locker - Asked ChatGPT "What are the best shoe shops in the UK?": 1. schuh, 2. Clarks, 3. Office, 4. JD Sports - Asked ChatGPT "Which UK shoe shop has the best range of trainers?": 1. JD Sports, 2. schuh, 3. Sports Direct, 4. Foot Locker - Searched Google, AI Overview "shoes": 1. schuh, 2. Office Not named in any answer: Kurt Geiger. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom shoe retailers in September 2026? - In September 2026, schuh overtook Clarks to rank 3rd among shoe retailers in the United Kingdom, with 8.5% of the searches. - In September 2026, Clarks lost share of searches among shoe retailers in the United Kingdom, from 9.6% to 7%. - Estimated monthly branded searches for Foot Locker in the United Kingdom fell 33.1% over 12 measured months, from 450K to 301K in September 2026. ## Month by month | Month | Clarks estimated searches | Clarks Share of Search | Clarks rank | Foot Locker estimated searches | Foot Locker Share of Search | Foot Locker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 6.4% | 4 | 450K | 6.4% | 5 | | Nov 2025 | 450K | 4.8% | 5 | 673K | 7.2% | 4 | | Dec 2025 | 450K | 4.6% | 5 | 550K | 5.6% | 4 | | Jan 2026 | 450K | 6.7% | 4 | 368K | 5.5% | 5 | | Feb 2026 | 368K | 6.9% | 4 | 301K | 5.6% | 5 | | Mar 2026 | 368K | 5.5% | 4 | 301K | 4.5% | 5 | | Apr 2026 | 450K | 6.6% | 4 | 368K | 5.4% | 5 | | May 2026 | 450K | 5.9% | 4 | 368K | 4.8% | 5 | | Jun 2026 | 450K | 6.2% | 4 | 368K | 5% | 5 | | Jul 2026 | 550K | 7.9% | 3 | 368K | 5.3% | 5 | | Aug 2026 | 823K | 9.6% | 3 | 368K | 4.3% | 5 | | Sep 2026 | 450K | 7% | 4 | 301K | 4.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Clarks’ and Foot Locker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clarks**: Measured on the search term “clarks”. - **Foot Locker**: Measured on the search term “foot locker”. - [Clarks profile](/demand/uk/brands/clarks) - [Foot Locker profile](/demand/uk/brands/foot-locker) - [All shoe retailers in the United Kingdom](/demand/uk/categories/uk-shoe-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clarks or Foot Locker more popular in search? In September 2026, Clarks had more branded searches than Foot Locker among shoe retailers in the United Kingdom. Clarks had about 450,000 branded searches, while Foot Locker had 301,000. Clarks made up 7% of all shoe retailer searches we track, and Foot Locker accounted for 4.7%. ## Cite this page Brandwave. "Clarks vs Foot Locker: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/clarks-vs-foot-locker This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/clarks-vs-foot-locker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.