--- title: "Childcare.co.uk vs Sitters: Which is searched more in the United Kingdom?" description: "Is Childcare.co.uk or Sitters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Babysitting platforms set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/childcare-co-uk-vs-sitters-uk" publisher: "Brandwave" --- # Childcare.co.uk vs Sitters: Which is searched more in the United Kingdom? Is Childcare.co.uk or Sitters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Babysitting platforms set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Childcare.co.uk and Sitters - **Competitive set**: Babysitting platforms - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Childcare.co.uk Share of Search**: 41.4% - **Sitters Share of Search**: 1.9% ## Is Childcare.co.uk or Sitters more popular in search? - In September 2026, Childcare.co.uk had more branded searches than Sitters among babysitting platforms in the United Kingdom. Childcare.co.uk had about 8,100 branded searches, while Sitters had 380. Childcare.co.uk made up 41.4% of all babysitting platform searches we track, and Sitters accounted for 1.9%. - Childcare.co.uk was ahead of Sitters in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Childcare.co.uk’s share of searches among babysitting platforms in the United Kingdom moved from 36.1% to 41.4%, and its estimated monthly branded searches moved from 6.6K to 8.1K. - Across the 12 months ending September 2026, Sitters’ share of searches among babysitting platforms in the United Kingdom moved from 3.2% to 1.9%, and its estimated monthly branded searches moved from 590 to 380. ## Top babysitting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Childcare.co.uk appeared in all five answers. Sitters was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Childcare.co.uk was listed before Sitters in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Childcare.co.uk | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bubble | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sitters | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Babysits | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Tinies | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Care.com | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yoopies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about babysitting platforms - Asked ChatGPT "How do I find a reliable babysitter in the UK?": 1. Childcare.co.uk, 2. Bubble, 3. Sitters - Asked ChatGPT "What's the best app for booking a babysitter in the UK?": 1. Bubble, 2. Childcare.co.uk, 3. Tinies - Asked ChatGPT "Where can I find a nanny for after school in the UK?": 1. Childcare.co.uk, 2. Bubble - Searched Google, AI Overview "babysitter": 1. Childcare.co.uk, 2. Sitters - Searched Google, AI Overview "babysitting": 1. Childcare.co.uk, 2. Babysits, 3. Sitters Not named in any answer: Care.com and Yoopies. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom babysitting platforms in September 2026? - In September 2026, Childcare.co.uk gained share of searches among babysitting platforms in the United Kingdom, from 40.3% to 41.4%. - In September 2026, Sitters lost share of searches among babysitting platforms in the United Kingdom, from 2.9% to 1.9%. ## Month by month | Month | Childcare.co.uk estimated searches | Childcare.co.uk Share of Search | Childcare.co.uk rank | Sitters estimated searches | Sitters Share of Search | Sitters rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 36.1% | 1 | 590 | 3.2% | 6 | | Nov 2025 | 6.6K | 38.4% | 1 | 620 | 3.6% | 6 | | Dec 2025 | 4.4K | 32.6% | 2 | 500 | 3.7% | 6 | | Jan 2026 | 8.1K | 42.9% | 1 | 610 | 3.2% | 7 | | Feb 2026 | 6.6K | 42.4% | 1 | 570 | 3.7% | 6 | | Mar 2026 | 6.6K | 39.4% | 1 | 500 | 3% | 7 | | Apr 2026 | 6.6K | 42.6% | 1 | 490 | 3.2% | 6 | | May 2026 | 6.6K | 43.3% | 1 | 490 | 3.2% | 6 | | Jun 2026 | 6.6K | 40.5% | 1 | 510 | 3.1% | 6 | | Jul 2026 | 6.6K | 40.7% | 1 | 560 | 3.5% | 6 | | Aug 2026 | 6.6K | 40.3% | 1 | 470 | 2.9% | 6 | | Sep 2026 | 8.1K | 41.4% | 1 | 380 | 1.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Childcare.co.uk’s and Sitters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Childcare.co.uk**: Measured on the search term “childcare.co.uk”. - **Sitters**: Measured on the search terms “sitters babysitting”, “sitters co uk” and “sitters uk”, summed into one figure. - [Childcare.co.uk profile](/demand/uk/brands/childcare-co-uk) - [Sitters profile](/demand/uk/brands/sitters-uk) - [All babysitting platforms in the United Kingdom](/demand/uk/categories/uk-babysitting-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Childcare.co.uk or Sitters more popular in search? In September 2026, Childcare.co.uk had more branded searches than Sitters among babysitting platforms in the United Kingdom. Childcare.co.uk had about 8,100 branded searches, while Sitters had 380. Childcare.co.uk made up 41.4% of all babysitting platform searches we track, and Sitters accounted for 1.9%. ## Cite this page Brandwave. "Childcare.co.uk vs Sitters: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/childcare-co-uk-vs-sitters-uk This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/childcare-co-uk-vs-sitters-uk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.