--- title: "Chestertons vs Knight Frank: Which is searched more in the United Kingdom?" description: "Is Chestertons or Knight Frank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Estate agents set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/chestertons-vs-knight-frank" publisher: "Brandwave" --- # Chestertons vs Knight Frank: Which is searched more in the United Kingdom? Is Chestertons or Knight Frank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Estate agents set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chestertons and Knight Frank - **Competitive set**: Estate agents - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Chestertons Share of Search**: 7.2% - **Knight Frank Share of Search**: 10.7% ## Is Chestertons or Knight Frank more popular in search? - In September 2026, Knight Frank had more branded searches than Chestertons among estate agents in the United Kingdom. Knight Frank had about 27,100 branded searches, while Chestertons had 18,100. Knight Frank made up 10.7% of all estate agent searches we track, and Chestertons accounted for 7.2%. - Knight Frank was ahead of Chestertons in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chestertons’ share of searches among estate agents in the United Kingdom moved from 6.9% to 7.2%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Knight Frank’s share of searches among estate agents in the United Kingdom moved from 12.6% to 10.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top estate agents in ChatGPT and Google AI Overviews In three ChatGPT questions, Knight Frank was mentioned in one out of three: in one of the three ChatGPT answers. Chestertons did not appear in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Savills | 1 of 3 | 1 of 3 | | Foxtons | 0 of 3 | 0 of 3 | | Connells | 2 of 3 | 2 of 3 | | Knight Frank | 1 of 3 | 1 of 3 | | Winkworth | 1 of 3 | 1 of 3 | | Chestertons | 0 of 3 | 0 of 3 | | Hamptons | 1 of 3 | 1 of 3 | | Your Move | 0 of 3 | 0 of 3 | ## Every AI answer about estate agents - Asked ChatGPT "Which estate agent should I use to sell my house in the UK?": 1. Hamptons - Asked ChatGPT "What are the best estate agents in the UK?": 1. Savills, 2. Knight Frank, 3. Winkworth, 4. Connells - Asked ChatGPT "What's the best estate agent chain in the UK for lettings?": 1. Connells Not named in any answer: Foxtons, Chestertons and Your Move. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom estate agents in September 2026? - Estimated monthly branded searches for Knight Frank in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Month by month | Month | Chestertons estimated searches | Chestertons Share of Search | Chestertons rank | Knight Frank estimated searches | Knight Frank Share of Search | Knight Frank rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 6.9% | 6 | 33.1K | 12.6% | 4 | | Nov 2025 | 18.1K | 8.3% | 5 | 27.1K | 12.4% | 4 | | Dec 2025 | 14.8K | 8.3% | 5 | 22.2K | 12.5% | 4 | | Jan 2026 | 18.1K | 6.9% | 6 | 33.1K | 12.6% | 4 | | Feb 2026 | 14.8K | 6.1% | 6 | 27.1K | 11.1% | 4 | | Mar 2026 | 18.1K | 6.6% | 6 | 33.1K | 12.1% | 4 | | Apr 2026 | 18.1K | 6.8% | 6 | 33.1K | 12.5% | 4 | | May 2026 | 18.1K | 7% | 6 | 27.1K | 10.5% | 4 | | Jun 2026 | 18.1K | 7% | 6 | 27.1K | 10.5% | 4 | | Jul 2026 | 18.1K | 7.2% | 6 | 27.1K | 10.8% | 4 | | Aug 2026 | 18.1K | 7.2% | 6 | 27.1K | 10.7% | 4 | | Sep 2026 | 18.1K | 7.2% | 6 | 27.1K | 10.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Chestertons’ and Knight Frank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chestertons**: Measured on the search term “chestertons”. - **Knight Frank**: Measured on the search term “knight frank”. - [Chestertons profile](/demand/uk/brands/chestertons) - [Knight Frank profile](/demand/uk/brands/knight-frank) - [All estate agents in the United Kingdom](/demand/uk/categories/uk-estate-agents): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chestertons or Knight Frank more popular in search? In September 2026, Knight Frank had more branded searches than Chestertons among estate agents in the United Kingdom. Knight Frank had about 27,100 branded searches, while Chestertons had 18,100. Knight Frank made up 10.7% of all estate agent searches we track, and Chestertons accounted for 7.2%. ## Cite this page Brandwave. "Chestertons vs Knight Frank: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/chestertons-vs-knight-frank This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/chestertons-vs-knight-frank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.