--- title: "Chef & Brewer vs Nicholson’s: Which is searched more in the United Kingdom?" description: "Is Chef & Brewer or Nicholson’s more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pub chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/chef-and-brewer-vs-nicholsons-pubs" publisher: "Brandwave" --- # Chef & Brewer vs Nicholson’s: Which is searched more in the United Kingdom? Is Chef & Brewer or Nicholson’s more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pub chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chef & Brewer and Nicholson’s - **Competitive set**: Pub chains - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Chef & Brewer Share of Search**: 1.4% - **Nicholson’s Share of Search**: 0.23% ## Is Chef & Brewer or Nicholson’s more popular in search? - In September 2026, Chef & Brewer had more branded searches than Nicholson’s among pub chains in the United Kingdom. Chef & Brewer had about 12,100 branded searches, while Nicholson’s had 1,900. Chef & Brewer made up 1.4% of all pub chain searches we track, and Nicholson’s accounted for 0.23%. - Chef & Brewer was ahead of Nicholson’s in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chef & Brewer’s share of searches among pub chains in the United Kingdom moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K. - Across the 12 months ending September 2026, Nicholson’s’ share of searches among pub chains in the United Kingdom moved from 0.34% to 0.23%, and its estimated monthly branded searches moved from 3.6K to 1.9K. ## Top pub chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Chef & Brewer nor Nicholson’s showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wetherspoons | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Greene King | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Young's | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Hungry Horse | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Fuller's | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Vintage Inns | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Marston's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sizzling Pubs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Chef & Brewer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ember Inns | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nicholson’s | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about pub chains - Asked ChatGPT "What's the best pub chain in the UK?": 1. Wetherspoons, 2. Young's, 3. Greene King, 4. Fuller's - Asked ChatGPT "Which pub chain is best for a cheap meal and a pint?": 1. Wetherspoons, 2. Hungry Horse, 3. Greene King - Asked ChatGPT "What's a good pub near me for Sunday lunch?": named none of the brands we track - Searched Google, AI Overview "pubs near me": named none of the brands we track Not named in any answer: Vintage Inns, Marston's, Sizzling Pubs, Chef & Brewer, Ember Inns and Nicholson’s. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom pub chains in September 2026? - In September 2026, Nicholson’s fell from 10th to 11th among pub chains in the United Kingdom. - Estimated monthly branded searches for Chef & Brewer in the United Kingdom fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026. ## Month by month | Month | Chef & Brewer estimated searches | Chef & Brewer Share of Search | Chef & Brewer rank | Nicholson’s estimated searches | Nicholson’s Share of Search | Nicholson’s rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 1.7% | 4 | 3.6K | 0.34% | 9 | | Nov 2025 | 14.8K | 1.4% | 6 | 2.9K | 0.28% | 10 | | Dec 2025 | 14.8K | 1.5% | 5 | 1.6K | 0.16% | 10 | | Jan 2026 | 18.1K | 1.7% | 6 | 1.6K | 0.15% | 11 | | Feb 2026 | 18.1K | 1.7% | 5 | 1.3K | 0.13% | 11 | | Mar 2026 | 14.8K | 1.4% | 6 | 1.9K | 0.18% | 11 | | Apr 2026 | 14.8K | 1.7% | 6 | 1.9K | 0.22% | 11 | | May 2026 | 14.8K | 1.7% | 6 | 2.9K | 0.33% | 9 | | Jun 2026 | 12.1K | 1.4% | 6 | 2.4K | 0.29% | 10 | | Jul 2026 | 12.1K | 1.4% | 6 | 2.4K | 0.28% | 11 | | Aug 2026 | 14.8K | 1.4% | 7 | 2.4K | 0.23% | 10 | | Sep 2026 | 12.1K | 1.4% | 7 | 1.9K | 0.23% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Chef & Brewer’s and Nicholson’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chef & Brewer**: Measured on the search term “chef and brewer”. - **Nicholson’s**: Measured on the search term “nicholsons pubs”. - [Chef & Brewer profile](/demand/uk/brands/chef-and-brewer) - [Nicholson’s profile](/demand/uk/brands/nicholsons-pubs) - [All pub chains in the United Kingdom](/demand/uk/categories/uk-pub-chains): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chef & Brewer or Nicholson’s more popular in search? In September 2026, Chef & Brewer had more branded searches than Nicholson’s among pub chains in the United Kingdom. Chef & Brewer had about 12,100 branded searches, while Nicholson’s had 1,900. Chef & Brewer made up 1.4% of all pub chain searches we track, and Nicholson’s accounted for 0.23%. ## Cite this page Brandwave. "Chef & Brewer vs Nicholson’s: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/chef-and-brewer-vs-nicholsons-pubs This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/chef-and-brewer-vs-nicholsons-pubs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.