--- title: "Checkatrade vs Rated People: Which is searched more in the United Kingdom?" description: "Is Checkatrade or Rated People more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tradesperson directories set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/checkatrade-vs-rated-people" publisher: "Brandwave" --- # Checkatrade vs Rated People: Which is searched more in the United Kingdom? Is Checkatrade or Rated People more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tradesperson directories set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Checkatrade and Rated People - **Competitive set**: Tradesperson directories - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Checkatrade Share of Search**: 70.9% - **Rated People Share of Search**: 5.2% ## Is Checkatrade or Rated People more popular in search? - In September 2026, Checkatrade had more branded searches than Rated People among tradesperson directories in the United Kingdom. Checkatrade had about 110,000 branded searches, while Rated People had 8,100. Checkatrade made up 70.9% of all tradesperson directory searches we track, and Rated People accounted for 5.2%. - Checkatrade was ahead of Rated People in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Checkatrade’s share of searches among tradesperson directories in the United Kingdom moved from 71.1% to 70.9%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Rated People’s share of searches among tradesperson directories in the United Kingdom moved from 6.4% to 5.2%, and its estimated monthly branded searches moved from 12.1K to 8.1K. ## Top tradesperson directories in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Checkatrade appeared in all four answers. Rated People did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Checkatrade | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Which? Trusted Traders | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | TrustMark | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | MyBuilder | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | TrustATrader | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Rated People | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about tradesperson directories - Asked ChatGPT "What's the best website for finding a reliable tradesman in the UK?": 1. Which? Trusted Traders, 2. TrustMark, 3. Checkatrade, 4. MyBuilder, 5. TrustATrader - Asked ChatGPT "Which UK site is best for finding a builder or plumber with good reviews?": 1. Checkatrade, 2. Which? Trusted Traders, 3. TrustATrader, 4. MyBuilder - Asked ChatGPT "How do I find a trusted tradesperson in the UK?": 1. TrustMark, 2. Checkatrade, 3. Which? Trusted Traders - Searched Google, AI Overview "find a tradesman": 1. Checkatrade, 2. MyBuilder Not named in any answer: Rated People. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom tradesperson directories in September 2026? - In September 2026, Rated People overtook TrustATrader to rank 3rd among tradesperson directories in the United Kingdom, with 5.2% of the searches. - In September 2026, Checkatrade lost share of searches among tradesperson directories in the United Kingdom, from 76% to 70.9%. ## Month by month | Month | Checkatrade estimated searches | Checkatrade Share of Search | Checkatrade rank | Rated People estimated searches | Rated People Share of Search | Rated People rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 71.1% | 1 | 12.1K | 6.4% | 3 | | Nov 2025 | 135K | 73.3% | 1 | 9.9K | 5.4% | 3 | | Dec 2025 | 110K | 73.9% | 1 | 6.6K | 4.4% | 3 | | Jan 2026 | 135K | 70.4% | 1 | 9.9K | 5.2% | 3 | | Feb 2026 | 135K | 71.4% | 1 | 9.9K | 5.2% | 3 | | Mar 2026 | 135K | 71% | 1 | 9.9K | 5.2% | 3 | | Apr 2026 | 135K | 72.8% | 1 | 8.1K | 4.4% | 3 | | May 2026 | 135K | 73.7% | 1 | 8.1K | 4.4% | 3 | | Jun 2026 | 135K | 73.3% | 1 | 8.1K | 4.4% | 3 | | Jul 2026 | 110K | 70.9% | 1 | 8.1K | 5.2% | 3 | | Aug 2026 | 135K | 76% | 1 | 6.6K | 3.7% | 4 | | Sep 2026 | 110K | 70.9% | 1 | 8.1K | 5.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Checkatrade’s and Rated People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Checkatrade**: Measured on the search term “checkatrade”. - **Rated People**: Measured on the search term “rated people”. - [Checkatrade profile](/demand/uk/brands/checkatrade) - [Rated People profile](/demand/uk/brands/rated-people) - [All tradesperson directories in the United Kingdom](/demand/uk/categories/uk-tradesperson-directories): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Checkatrade or Rated People more popular in search? In September 2026, Checkatrade had more branded searches than Rated People among tradesperson directories in the United Kingdom. Checkatrade had about 110,000 branded searches, while Rated People had 8,100. Checkatrade made up 70.9% of all tradesperson directory searches we track, and Rated People accounted for 5.2%. ## Cite this page Brandwave. "Checkatrade vs Rated People: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/checkatrade-vs-rated-people This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/checkatrade-vs-rated-people. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.