--- title: "Chase UK vs NatWest: Which is searched more in the United Kingdom?" description: "Is Chase UK or NatWest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banks set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/chase-uk-vs-natwest" publisher: "Brandwave" --- # Chase UK vs NatWest: Which is searched more in the United Kingdom? Is Chase UK or NatWest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banks set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chase UK and NatWest - **Competitive set**: Banks - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Chase UK Share of Search**: 0.14% - **NatWest Share of Search**: 10.1% ## Is Chase UK or NatWest more popular in search? - In September 2026, NatWest had more branded searches than Chase UK among banks in the United Kingdom. NatWest had about 1 million branded searches, while Chase UK had 13,500. NatWest made up 10.1% of all bank searches we track, and Chase UK accounted for 0.14%. - NatWest was ahead of Chase UK in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chase UK’s share of searches among banks in the United Kingdom moved from 0.18% to 0.14%, and its estimated monthly branded searches moved from 19.8K to 13.5K. - Across the 12 months ending September 2026, NatWest’s share of searches among banks in the United Kingdom moved from 13.3% to 10.1%, and its estimated monthly branded searches moved from 1.5M to 1M. ## Top banks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chase UK was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. NatWest was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chase UK was listed before NatWest in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barclays | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | First Direct | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Starling Bank | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Monzo | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | HSBC | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Chase UK | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Nationwide | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Lloyds Bank | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Santander | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | NatWest | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Halifax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TSB | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about banks - Asked ChatGPT "Which bank should I open a current account with in the UK?": 1. Monzo, 2. Starling Bank, 3. First Direct, 4. Nationwide, 5. Barclays, 6. HSBC - Asked ChatGPT "What are the best banks in the UK?": 1. Starling Bank, 2. Monzo, 3. First Direct, 4. Chase UK, 5. Nationwide, 6. Barclays, 7. HSBC - Asked ChatGPT "What's the best UK bank account for switching incentives?": 1. Barclays, 2. Lloyds Bank, 3. HSBC, 4. First Direct, 5. NatWest - Searched Google, AI Overview "bank account": named none of the brands we track - Searched Google, AI Overview "best bank account": 1. Barclays, 2. HSBC, 3. First Direct, 4. Chase UK, 5. Santander, 6. Starling Bank, 7. Monzo Not named in any answer: Halifax and TSB. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom banks in September 2026? - Estimated monthly branded searches for NatWest in the United Kingdom fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026. - Estimated monthly branded searches for Chase UK in the United Kingdom fell 31.8% over 12 measured months, from 19.8K to 13.5K in September 2026. ## Month by month | Month | Chase UK estimated searches | Chase UK Share of Search | Chase UK rank | NatWest estimated searches | NatWest Share of Search | NatWest rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.8K | 0.18% | 12 | 1.5M | 13.3% | 3 | | Nov 2025 | 16.2K | 0.15% | 12 | 1.2M | 11.5% | 4 | | Dec 2025 | 14.7K | 0.15% | 12 | 1.2M | 12.2% | 4 | | Jan 2026 | 24.7K | 0.22% | 12 | 1.2M | 10.8% | 4 | | Feb 2026 | 20.2K | 0.22% | 12 | 1M | 10.7% | 4 | | Mar 2026 | 20.2K | 0.19% | 12 | 1.2M | 11.7% | 4 | | Apr 2026 | 18.7K | 0.18% | 12 | 1.2M | 11.5% | 4 | | May 2026 | 18.7K | 0.19% | 12 | 1M | 10% | 4 | | Jun 2026 | 15.3K | 0.16% | 12 | 1.2M | 12.5% | 4 | | Jul 2026 | 18.7K | 0.2% | 12 | 1M | 10.4% | 4 | | Aug 2026 | 15.3K | 0.16% | 12 | 1M | 10.6% | 4 | | Sep 2026 | 13.5K | 0.14% | 12 | 1M | 10.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Chase UK’s and NatWest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chase UK**: Measured on the search terms “chase bank uk” and “chase uk”, summed into one figure. - **NatWest**: Measured on the search term “natwest”. - [Chase UK profile](/demand/uk/brands/chase-uk) - [NatWest profile](/demand/uk/brands/natwest) - [All banks in the United Kingdom](/demand/uk/categories/uk-banks): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chase UK or NatWest more popular in search? In September 2026, NatWest had more branded searches than Chase UK among banks in the United Kingdom. NatWest had about 1 million branded searches, while Chase UK had 13,500. NatWest made up 10.1% of all bank searches we track, and Chase UK accounted for 0.14%. ## Cite this page Brandwave. "Chase UK vs NatWest: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/chase-uk-vs-natwest This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/chase-uk-vs-natwest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.