--- title: "Charles Tyrwhitt vs Universal Works: Which is searched more in the United Kingdom?" description: "Is Charles Tyrwhitt or Universal Works more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Menswear brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/charles-tyrwhitt-vs-universal-works" publisher: "Brandwave" --- # Charles Tyrwhitt vs Universal Works: Which is searched more in the United Kingdom? Is Charles Tyrwhitt or Universal Works more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Menswear brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Charles Tyrwhitt and Universal Works - **Competitive set**: Menswear brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Charles Tyrwhitt Share of Search**: 53.2% - **Universal Works Share of Search**: 3.2% ## Is Charles Tyrwhitt or Universal Works more popular in search? - In September 2026, Charles Tyrwhitt had more branded searches than Universal Works among menswear brands in the United Kingdom. Charles Tyrwhitt had about 368,000 branded searches, while Universal Works had 22,200. Charles Tyrwhitt made up 53.2% of all menswear brand searches we track, and Universal Works accounted for 3.2%. - Charles Tyrwhitt was ahead of Universal Works in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Charles Tyrwhitt’s share of searches among menswear brands in the United Kingdom moved from 46.7% to 53.2%, and its estimated monthly branded searches moved from 301K to 368K. - Across the 12 months ending September 2026, Universal Works’ share of searches among menswear brands in the United Kingdom moved from 3.4% to 3.2%, and its estimated monthly branded searches held steady at 22.2K. ## Top menswear brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Charles Tyrwhitt appeared in all three answers. Universal Works was mentioned in two out of three: in two of the three ChatGPT answers. Charles Tyrwhitt was listed before Universal Works in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Charles Tyrwhitt | 1st | 3 of 3 | 3 of 3 | | Reiss | 2nd | 3 of 3 | 3 of 3 | | Percival | 3rd | 2 of 3 | 2 of 3 | | Sunspel | 4th | 2 of 3 | 2 of 3 | | Private White V.C. | 4th | 2 of 3 | 2 of 3 | | Suitsupply | 6th | 1 of 3 | 1 of 3 | | Universal Works | 7th | 2 of 3 | 2 of 3 | | Moss | 8th | 1 of 3 | 1 of 3 | | Hawes & Curtis | Not ranked | 0 of 3 | 0 of 3 | | T.M.Lewin | Not ranked | 0 of 3 | 0 of 3 | | Hackett | Not ranked | 0 of 3 | 0 of 3 | | Luke 1977 | Not ranked | 0 of 3 | 0 of 3 | | Spoke | Not ranked | 0 of 3 | 0 of 3 | | Father Sons | Not ranked | 0 of 3 | 0 of 3 | | Farah | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about menswear brands - Asked ChatGPT "What are the best menswear brands in the UK?": 1. Private White V.C., 2. Sunspel, 3. Reiss, 4. Percival, 5. Charles Tyrwhitt, 6. Universal Works - Asked ChatGPT "Where should I buy a good suit in the UK?": 1. Charles Tyrwhitt, 2. Suitsupply, 3. Moss, 4. Reiss - Asked ChatGPT "Which British clothing brands are good for men in their 30s?": 1. Reiss, 2. Percival, 3. Charles Tyrwhitt, 4. Universal Works, 5. Sunspel, 6. Private White V.C. Not named in any answer: Hawes & Curtis, T.M.Lewin, Hackett, Luke 1977, Spoke, Father Sons and Farah. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom menswear brands in September 2026? - In September 2026, Charles Tyrwhitt gained share of searches among menswear brands in the United Kingdom, from 44.3% to 53.2%. - In September 2026, Universal Works gained share of searches among menswear brands in the United Kingdom, from 2.7% to 3.2%. ## Month by month | Month | Charles Tyrwhitt estimated searches | Charles Tyrwhitt Share of Search | Charles Tyrwhitt rank | Universal Works estimated searches | Universal Works Share of Search | Universal Works rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 46.7% | 1 | 22.2K | 3.4% | 7 | | Nov 2025 | 368K | 44.9% | 1 | 27.1K | 3.3% | 7 | | Dec 2025 | 301K | 43.5% | 1 | 27.1K | 3.9% | 7 | | Jan 2026 | 246K | 39.2% | 1 | 22.2K | 3.5% | 7 | | Feb 2026 | 201K | 41.7% | 1 | 18.1K | 3.8% | 7 | | Mar 2026 | 246K | 42.3% | 1 | 18.1K | 3.1% | 7 | | Apr 2026 | 246K | 41.3% | 1 | 18.1K | 3% | 7 | | May 2026 | 368K | 48.3% | 1 | 22.2K | 2.9% | 7 | | Jun 2026 | 368K | 48.8% | 1 | 18.1K | 2.4% | 7 | | Jul 2026 | 368K | 48.4% | 1 | 18.1K | 2.4% | 7 | | Aug 2026 | 301K | 44.3% | 1 | 18.1K | 2.7% | 7 | | Sep 2026 | 368K | 53.2% | 1 | 22.2K | 3.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Charles Tyrwhitt’s and Universal Works’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Charles Tyrwhitt**: Measured on the search term “charles tyrwhitt”. - **Universal Works**: Measured on the search term “universal works”. - [Charles Tyrwhitt profile](/demand/uk/brands/charles-tyrwhitt) - [Universal Works profile](/demand/uk/brands/universal-works) - [All menswear brands in the United Kingdom](/demand/uk/categories/uk-menswear-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Charles Tyrwhitt or Universal Works more popular in search? In September 2026, Charles Tyrwhitt had more branded searches than Universal Works among menswear brands in the United Kingdom. Charles Tyrwhitt had about 368,000 branded searches, while Universal Works had 22,200. Charles Tyrwhitt made up 53.2% of all menswear brand searches we track, and Universal Works accounted for 3.2%. ## Cite this page Brandwave. "Charles Tyrwhitt vs Universal Works: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/charles-tyrwhitt-vs-universal-works This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/charles-tyrwhitt-vs-universal-works. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.