--- title: "Char-Broil vs Masterbuilt: Which is searched more in the United Kingdom?" description: "Is Char-Broil or Masterbuilt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/char-broil-vs-masterbuilt" publisher: "Brandwave" --- # Char-Broil vs Masterbuilt: Which is searched more in the United Kingdom? Is Char-Broil or Masterbuilt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Char-Broil and Masterbuilt - **Competitive set**: BBQ brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Char-Broil Share of Search**: 0.95% - **Masterbuilt Share of Search**: 1.4% ## Is Char-Broil or Masterbuilt more popular in search? - In September 2026, Masterbuilt had more branded searches than Char-Broil among BBQ brands in the United Kingdom. Masterbuilt had about 590 branded searches, while Char-Broil had 390. Masterbuilt made up 1.4% of all BBQ brand searches we track, and Char-Broil accounted for 0.95%. - The lead changed hands 2 times in the 12 months ending September 2026: Char-Broil took it in March 2026, Masterbuilt took it in September 2026. - Across the 12 months ending September 2026, Char-Broil’s share of searches among BBQ brands in the United Kingdom moved from 0.98% to 0.95%, and its estimated monthly branded searches moved from 320 to 390. - Across the 12 months ending September 2026, Masterbuilt’s share of searches among BBQ brands in the United Kingdom moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 390 to 590. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Char-Broil was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Masterbuilt did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Napoleon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Kamado Joe | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Big Green Egg | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Char-Broil | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Traeger | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Ninja | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Outback | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masterbuilt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Campingaz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Everdure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Landmann | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ should I buy in the UK?": 1. Weber, 2. Char-Broil - Asked ChatGPT "What are the best BBQ brands?": 1. Weber, 2. Big Green Egg, 3. Napoleon, 4. Kamado Joe, 5. Char-Broil, 6. Traeger - Asked ChatGPT "What is the best gas BBQ?": 1. Weber, 2. Napoleon - Searched Google, AI Overview "bbq": 1. Kamado Joe, 2. Weber, 3. Napoleon, 4. Traeger, 5. Big Green Egg - Searched Google, AI Overview "gas bbq": 1. Weber, 2. Napoleon, 3. Ninja Not named in any answer: Outback, Masterbuilt, Campingaz, Everdure and Landmann. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom BBQ brands in September 2026? - In September 2026, Masterbuilt rose from 11th to 8th among BBQ brands in the United Kingdom. - In September 2026, Char-Broil fell from 9th to 10th among BBQ brands in the United Kingdom. ## Month by month | Month | Char-Broil estimated searches | Char-Broil Share of Search | Char-Broil rank | Masterbuilt estimated searches | Masterbuilt Share of Search | Masterbuilt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 0.98% | 11 | 390 | 1.2% | 9 | | Nov 2025 | 390 | 1.1% | 8 | 390 | 1.1% | 9 | | Dec 2025 | 480 | 1.3% | 9 | 590 | 1.6% | 7 | | Jan 2026 | 480 | 1.2% | 9 | 480 | 1.2% | 10 | | Feb 2026 | 480 | 1.2% | 9 | 590 | 1.5% | 8 | | Mar 2026 | 1.3K | 1.5% | 8 | 1K | 1.1% | 11 | | Apr 2026 | 2.4K | 1.3% | 8 | 1.9K | 1.1% | 10 | | May 2026 | 2.9K | 1.3% | 8 | 1.9K | 0.83% | 12 | | Jun 2026 | 1.6K | 1.2% | 9 | 1.6K | 1.2% | 11 | | Jul 2026 | 1.3K | 1% | 10 | 1.3K | 1% | 11 | | Aug 2026 | 1K | 1.1% | 9 | 1K | 1.1% | 11 | | Sep 2026 | 390 | 0.95% | 10 | 590 | 1.4% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Char-Broil’s and Masterbuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Char-Broil**: Measured on the search term “char broil”. - **Masterbuilt**: Measured on the search term “masterbuilt”. - [Char-Broil profile](/demand/uk/brands/char-broil) - [Masterbuilt profile](/demand/uk/brands/masterbuilt) - [All BBQ brands in the United Kingdom](/demand/uk/categories/uk-bbq-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Char-Broil or Masterbuilt more popular in search? In September 2026, Masterbuilt had more branded searches than Char-Broil among BBQ brands in the United Kingdom. Masterbuilt had about 590 branded searches, while Char-Broil had 390. Masterbuilt made up 1.4% of all BBQ brand searches we track, and Char-Broil accounted for 0.95%. ## Cite this page Brandwave. "Char-Broil vs Masterbuilt: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/char-broil-vs-masterbuilt This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/char-broil-vs-masterbuilt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.