--- title: "CeraVe vs Glow Recipe: Which is searched more in the United Kingdom?" description: "Is CeraVe or Glow Recipe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/cerave-vs-glow-recipe" publisher: "Brandwave" --- # CeraVe vs Glow Recipe: Which is searched more in the United Kingdom? Is CeraVe or Glow Recipe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CeraVe and Glow Recipe - **Competitive set**: Skincare brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **CeraVe Share of Search**: 7.2% - **Glow Recipe Share of Search**: 2.6% ## Is CeraVe or Glow Recipe more popular in search? - In September 2026, CeraVe had more branded searches than Glow Recipe among skincare brands in the United Kingdom. CeraVe had about 49,500 branded searches, while Glow Recipe had 18,100. CeraVe made up 7.2% of all skincare brand searches we track, and Glow Recipe accounted for 2.6%. - CeraVe was ahead of Glow Recipe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CeraVe’s share of searches among skincare brands in the United Kingdom moved from 8.7% to 7.2%, and its estimated monthly branded searches moved from 74K to 49.5K. - Across the 12 months ending September 2026, Glow Recipe’s share of searches among skincare brands in the United Kingdom moved from 4.8% to 2.6%, and its estimated monthly branded searches moved from 40.5K to 18.1K. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Glow Recipe did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | The Ordinary | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Byoma | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Paula's Choice | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Medik8 | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Elemis | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | No7 | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liz Earle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clarins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glow Recipe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Drunk Elephant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I use in the UK?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Paula's Choice, 5. Byoma, 6. Medik8, 7. No7 - Asked ChatGPT "What is a good skincare routine for dry skin?": 1. CeraVe, 2. La Roche-Posay - Searched Google, AI Overview "skincare": 1. The Ordinary - Searched Google, AI Overview "skin care products": 1. The Ordinary, 2. CeraVe, 3. Byoma, 4. La Roche-Posay, 5. Elemis, 6. Paula's Choice, 7. Medik8 Not named in any answer: Clinique, Aesop, Liz Earle, Clarins, Kiehl's, Glow Recipe and Drunk Elephant. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom skincare brands in September 2026? - In September 2026, Glow Recipe gained share of searches among skincare brands in the United Kingdom, from 2.1% to 2.6%. - Estimated monthly branded searches for CeraVe in the United Kingdom fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026. ## Month by month | Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | Glow Recipe estimated searches | Glow Recipe Share of Search | Glow Recipe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 8.7% | 3 | 40.5K | 4.8% | 11 | | Nov 2025 | 90.5K | 6.5% | 7 | 60.5K | 4.3% | 12 | | Dec 2025 | 74K | 6.2% | 9 | 49.5K | 4.1% | 12 | | Jan 2026 | 74K | 8.3% | 5 | 27.1K | 3% | 13 | | Feb 2026 | 60.5K | 7.9% | 5 | 22.2K | 2.9% | 13 | | Mar 2026 | 74K | 8.8% | 4 | 22.2K | 2.6% | 13 | | Apr 2026 | 74K | 8.2% | 4 | 18.1K | 2% | 13 | | May 2026 | 74K | 8.7% | 4 | 14.8K | 1.7% | 13 | | Jun 2026 | 74K | 10.4% | 2 | 14.8K | 2.1% | 13 | | Jul 2026 | 49.5K | 7.2% | 6 | 12.1K | 1.8% | 14 | | Aug 2026 | 49.5K | 7% | 6 | 14.8K | 2.1% | 13 | | Sep 2026 | 49.5K | 7.2% | 6 | 18.1K | 2.6% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using CeraVe’s and Glow Recipe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CeraVe**: Measured on the search term “cerave”. - **Glow Recipe**: Measured on the search term “glow recipe”. - [CeraVe profile](/demand/uk/brands/cerave) - [Glow Recipe profile](/demand/uk/brands/glow-recipe) - [All skincare brands in the United Kingdom](/demand/uk/categories/uk-skincare-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CeraVe or Glow Recipe more popular in search? In September 2026, CeraVe had more branded searches than Glow Recipe among skincare brands in the United Kingdom. CeraVe had about 49,500 branded searches, while Glow Recipe had 18,100. CeraVe made up 7.2% of all skincare brand searches we track, and Glow Recipe accounted for 2.6%. ## Cite this page Brandwave. "CeraVe vs Glow Recipe: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/cerave-vs-glow-recipe This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/cerave-vs-glow-recipe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.