---
title: "Carwow vs Motors.co.uk: Which is searched more in United Kingdom?"
description: "Which is more popular in search, Carwow or Motors.co.uk? Compare estimated monthly branded-search demand and Share of Search inside the Used car marketplaces set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/carwow-vs-motors-co-uk"
publisher: "Brandwave"
---

# Carwow vs Motors.co.uk: Which is searched more in United Kingdom?

Which is more popular in search, Carwow or Motors.co.uk? Compare estimated monthly branded-search demand and Share of Search inside the Used car marketplaces set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carwow and Motors.co.uk
- **Competitive set**: Used car marketplaces
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Carwow Share of Search**: 59%
- **Motors.co.uk Share of Search**: 1.6%

## Which is more popular in search, Carwow or Motors.co.uk?

- In September 2026, Carwow had more branded searches than Motors.co.uk among used car marketplaces in United Kingdom. Carwow was estimated to have 246K branded searches compared to Motors.co.uk’s 6.6K, and held a 59% Share of Search versus Motors.co.uk’s 1.6%.
- Carwow was ahead of Motors.co.uk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carwow’s estimated Share of Search among used car marketplaces in United Kingdom moved from 51.6% to 59%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 12 months ending September 2026, Motors.co.uk’s estimated Share of Search among used car marketplaces in United Kingdom moved from 4.6% to 1.6%, and its estimated monthly branded searches moved from 18.1K to 6.6K.

## How did search popularity change for United Kingdom used car marketplaces in September 2026?

- In September 2026, Carwow lost estimated Share of Search among used car marketplaces in United Kingdom, from 60.7% to 59%.
- Estimated monthly branded searches for Motors.co.uk in United Kingdom fell 63.5% over 12 measured months, from 18.1K to 6.6K in September 2026.

## Month by month

| Month | Carwow estimated searches | Carwow Share of Search | Carwow rank | Motors.co.uk estimated searches | Motors.co.uk Share of Search | Motors.co.uk rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 51.6% | 1 | 18.1K | 4.6% | 4 |
| Nov 2025 | 201K | 56.5% | 1 | 14.8K | 4.2% | 4 |
| Dec 2025 | 165K | 53.6% | 1 | 12.1K | 3.9% | 4 |
| Jan 2026 | 246K | 57% | 1 | 14.8K | 3.4% | 4 |
| Feb 2026 | 246K | 57% | 1 | 14.8K | 3.4% | 4 |
| Mar 2026 | 301K | 61.5% | 1 | 18.1K | 3.7% | 4 |
| Apr 2026 | 246K | 57.4% | 1 | 12.1K | 2.8% | 4 |
| May 2026 | 246K | 59.2% | 1 | 9.9K | 2.4% | 4 |
| Jun 2026 | 246K | 57.9% | 1 | 8.1K | 1.9% | 4 |
| Jul 2026 | 246K | 60.7% | 1 | 8.1K | 2% | 4 |
| Aug 2026 | 246K | 60.7% | 1 | 8.1K | 2% | 4 |
| Sep 2026 | 246K | 59% | 1 | 6.6K | 1.6% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Carwow’s and Motors.co.uk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carwow**: Measured on the search term “carwow”.
- **Motors.co.uk**: Measured on the search term “motors.co.uk”.

- [Carwow profile](/demand/uk/brands/carwow)
- [Motors.co.uk profile](/demand/uk/brands/motors-co-uk)
- [All used car marketplaces in United Kingdom](/demand/uk/categories/uk-used-car-marketplaces): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carwow or Motors.co.uk?

In September 2026, Carwow had more branded searches than Motors.co.uk among used car marketplaces in United Kingdom. Carwow was estimated to have 246K branded searches compared to Motors.co.uk’s 6.6K, and held a 59% Share of Search versus Motors.co.uk’s 1.6%.

## Cite this page

Brandwave. "Carwow vs Motors.co.uk: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/carwow-vs-motors-co-uk

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/carwow-vs-motors-co-uk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
