--- title: "carVertical vs RAC: Which is searched more in the United Kingdom?" description: "Is carVertical or RAC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vehicle history check services set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/carvertical-vs-rac" publisher: "Brandwave" --- # carVertical vs RAC: Which is searched more in the United Kingdom? Is carVertical or RAC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vehicle history check services set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: carVertical and RAC - **Competitive set**: Vehicle history check services - **Market**: United Kingdom - **Month measured**: Sep 2026 - **carVertical Share of Search**: 25% - **RAC Share of Search**: 0.41% ## Is carVertical or RAC more popular in search? - In September 2026, carVertical had more branded searches than RAC among vehicle history check services in the United Kingdom. carVertical had about 60,500 branded searches, while RAC had 1,000. carVertical made up 25% of all vehicle history check service searches we track, and RAC accounted for 0.41%. - carVertical was ahead of RAC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, carVertical’s share of searches among vehicle history check services in the United Kingdom moved from 20.4% to 25%, and its estimated monthly branded searches moved from 49.5K to 60.5K. - Across the 12 months ending September 2026, RAC’s share of searches among vehicle history check services in the United Kingdom moved from 0.54% to 0.41%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top vehicle history check services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RAC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. carVertical was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. RAC was listed before carVertical in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HPI Check | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Total Car Check | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | RAC | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | AA | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | carVertical | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | My Car Check | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Car Analytics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MotorCheck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vehicle history check services - Asked ChatGPT "Which vehicle history check service should I use in the UK?": 1. HPI Check, 2. Total Car Check - Asked ChatGPT "What are the best vehicle history check services in the UK?": 1. HPI Check, 2. Total Car Check, 3. carVertical, 4. RAC, 5. My Car Check - Asked ChatGPT "What's the best vehicle history check service in the UK for a used car?": 1. HPI Check, 2. AA, 3. RAC, 4. carVertical, 5. Total Car Check - Searched Google, AI Overview "check car history": 1. AA, 2. RAC, 3. Total Car Check - Searched Google, AI Overview "vehicle history check uk": 1. Total Car Check, 2. RAC, 3. AA Not named in any answer: Car Analytics and MotorCheck. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom vehicle history check services in September 2026? - In September 2026, carVertical gained share of searches among vehicle history check services in the United Kingdom, from 24% to 25%. - Estimated monthly branded searches for RAC in the United Kingdom fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Month by month | Month | carVertical estimated searches | carVertical Share of Search | carVertical rank | RAC estimated searches | RAC Share of Search | RAC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 20.4% | 2 | 1.3K | 0.54% | 8 | | Nov 2025 | 49.5K | 21.3% | 2 | 1.3K | 0.56% | 8 | | Dec 2025 | 49.5K | 23.6% | 2 | 1K | 0.48% | 8 | | Jan 2026 | 60.5K | 23.4% | 2 | 1.6K | 0.62% | 8 | | Feb 2026 | 60.5K | 23.8% | 2 | 1.3K | 0.51% | 8 | | Mar 2026 | 74K | 24.9% | 2 | 1.3K | 0.44% | 8 | | Apr 2026 | 60.5K | 21.5% | 2 | 1.3K | 0.46% | 8 | | May 2026 | 60.5K | 23.6% | 2 | 1.3K | 0.51% | 8 | | Jun 2026 | 60.5K | 24% | 2 | 1.3K | 0.52% | 8 | | Jul 2026 | 60.5K | 24% | 2 | 1.3K | 0.52% | 8 | | Aug 2026 | 60.5K | 24% | 2 | 1.3K | 0.52% | 8 | | Sep 2026 | 60.5K | 25% | 2 | 1K | 0.41% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using carVertical’s and RAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **carVertical**: Measured on the search term “carvertical”. - **RAC**: Measured on the search term “rac car check”. - [carVertical profile](/demand/uk/brands/carvertical) - [RAC profile](/demand/uk/brands/rac) - [All vehicle history check services in the United Kingdom](/demand/uk/categories/uk-vehicle-history-check-services): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is carVertical or RAC more popular in search? In September 2026, carVertical had more branded searches than RAC among vehicle history check services in the United Kingdom. carVertical had about 60,500 branded searches, while RAC had 1,000. carVertical made up 25% of all vehicle history check service searches we track, and RAC accounted for 0.41%. ## Cite this page Brandwave. "carVertical vs RAC: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/carvertical-vs-rac This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/carvertical-vs-rac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.