---
title: "CarGurus vs Carwow: Which is searched more in United Kingdom?"
description: "Which is more popular in search, CarGurus or Carwow? Compare estimated monthly branded-search demand and Share of Search inside the Used car marketplaces set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/cargurus-vs-carwow"
publisher: "Brandwave"
---

# CarGurus vs Carwow: Which is searched more in United Kingdom?

Which is more popular in search, CarGurus or Carwow? Compare estimated monthly branded-search demand and Share of Search inside the Used car marketplaces set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CarGurus and Carwow
- **Competitive set**: Used car marketplaces
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **CarGurus Share of Search**: 21.7%
- **Carwow Share of Search**: 59%

## Which is more popular in search, CarGurus or Carwow?

- In September 2026, Carwow had more branded searches than CarGurus among used car marketplaces in United Kingdom. Carwow was estimated to have 246K branded searches compared to CarGurus’ 90.5K, and held a 59% Share of Search versus CarGurus’ 21.7%.
- Carwow was ahead of CarGurus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CarGurus’ estimated Share of Search among used car marketplaces in United Kingdom moved from 28.2% to 21.7%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Carwow’s estimated Share of Search among used car marketplaces in United Kingdom moved from 51.6% to 59%, and its estimated monthly branded searches moved from 201K to 246K.

## How did search popularity change for United Kingdom used car marketplaces in September 2026?

- In September 2026, Carwow lost estimated Share of Search among used car marketplaces in United Kingdom, from 60.7% to 59%.
- In September 2026, CarGurus lost estimated Share of Search among used car marketplaces in United Kingdom, from 22.3% to 21.7%.

## Month by month

| Month | CarGurus estimated searches | CarGurus Share of Search | CarGurus rank | Carwow estimated searches | Carwow Share of Search | Carwow rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 28.2% | 2 | 201K | 51.6% | 1 |
| Nov 2025 | 90.5K | 25.4% | 2 | 201K | 56.5% | 1 |
| Dec 2025 | 90.5K | 29.4% | 2 | 165K | 53.6% | 1 |
| Jan 2026 | 110K | 25.5% | 2 | 246K | 57% | 1 |
| Feb 2026 | 110K | 25.5% | 2 | 246K | 57% | 1 |
| Mar 2026 | 110K | 22.5% | 2 | 301K | 61.5% | 1 |
| Apr 2026 | 110K | 25.7% | 2 | 246K | 57.4% | 1 |
| May 2026 | 110K | 26.5% | 2 | 246K | 59.2% | 1 |
| Jun 2026 | 110K | 25.9% | 2 | 246K | 57.9% | 1 |
| Jul 2026 | 90.5K | 22.3% | 2 | 246K | 60.7% | 1 |
| Aug 2026 | 90.5K | 22.3% | 2 | 246K | 60.7% | 1 |
| Sep 2026 | 90.5K | 21.7% | 2 | 246K | 59% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using CarGurus’ and Carwow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CarGurus**: Measured on the search term “cargurus”.
- **Carwow**: Measured on the search term “carwow”.

- [CarGurus profile](/demand/uk/brands/cargurus)
- [Carwow profile](/demand/uk/brands/carwow)
- [All used car marketplaces in United Kingdom](/demand/uk/categories/uk-used-car-marketplaces): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CarGurus or Carwow?

In September 2026, Carwow had more branded searches than CarGurus among used car marketplaces in United Kingdom. Carwow was estimated to have 246K branded searches compared to CarGurus’ 90.5K, and held a 59% Share of Search versus CarGurus’ 21.7%.

## Cite this page

Brandwave. "CarGurus vs Carwow: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/cargurus-vs-carwow

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/cargurus-vs-carwow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.