--- title: "Care.com vs Childcare.co.uk: Which is more popular in the United Kingdom?" description: "Is Care.com or Childcare.co.uk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Babysitting platforms set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/care-com-vs-childcare-co-uk" publisher: "Brandwave" --- # Care.com vs Childcare.co.uk: Which is more popular in the United Kingdom? Is Care.com or Childcare.co.uk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Babysitting platforms set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Care.com and Childcare.co.uk - **Competitive set**: Babysitting platforms - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Care.com Share of Search**: 12.3% - **Childcare.co.uk Share of Search**: 41.4% ## Is Care.com or Childcare.co.uk more popular in search? - In September 2026, Childcare.co.uk had more branded searches than Care.com among babysitting platforms in the United Kingdom. Childcare.co.uk had about 8,100 branded searches, while Care.com had 2,400. Childcare.co.uk made up 41.4% of all babysitting platform searches we track, and Care.com accounted for 12.3%. - Childcare.co.uk was ahead of Care.com in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Care.com’s share of searches among babysitting platforms in the United Kingdom moved from 13.1% to 12.3%, and its estimated monthly branded searches held steady at 2.4K. - Across the 12 months ending September 2026, Childcare.co.uk’s share of searches among babysitting platforms in the United Kingdom moved from 36.1% to 41.4%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## Top babysitting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Childcare.co.uk appeared in all five answers. Care.com did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Childcare.co.uk | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bubble | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sitters | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Babysits | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Tinies | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Care.com | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yoopies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about babysitting platforms - Asked ChatGPT "How do I find a reliable babysitter in the UK?": 1. Childcare.co.uk, 2. Bubble, 3. Sitters - Asked ChatGPT "What's the best app for booking a babysitter in the UK?": 1. Bubble, 2. Childcare.co.uk, 3. Tinies - Asked ChatGPT "Where can I find a nanny for after school in the UK?": 1. Childcare.co.uk, 2. Bubble - Searched Google, AI Overview "babysitter": 1. Childcare.co.uk, 2. Sitters - Searched Google, AI Overview "babysitting": 1. Childcare.co.uk, 2. Babysits, 3. Sitters Not named in any answer: Care.com and Yoopies. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom babysitting platforms in September 2026? - In September 2026, Childcare.co.uk gained share of searches among babysitting platforms in the United Kingdom, from 40.3% to 41.4%. - In September 2026, Care.com lost share of searches among babysitting platforms in the United Kingdom, from 14.6% to 12.3%. ## How has branded search for Care.com and Childcare.co.uk changed in the United Kingdom over the last 12 months? | Month | Care.com estimated searches | Care.com Share of Search | Care.com rank | Childcare.co.uk estimated searches | Childcare.co.uk Share of Search | Childcare.co.uk rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 13.1% | 3 | 6.6K | 36.1% | 1 | | Nov 2025 | 2.4K | 14% | 3 | 6.6K | 38.4% | 1 | | Dec 2025 | 1.6K | 11.9% | 3 | 4.4K | 32.6% | 2 | | Jan 2026 | 2.4K | 12.7% | 3 | 8.1K | 42.9% | 1 | | Feb 2026 | 1.9K | 12.2% | 3 | 6.6K | 42.4% | 1 | | Mar 2026 | 1.9K | 11.3% | 3 | 6.6K | 39.4% | 1 | | Apr 2026 | 1.9K | 12.3% | 3 | 6.6K | 42.6% | 1 | | May 2026 | 1.9K | 12.5% | 3 | 6.6K | 43.3% | 1 | | Jun 2026 | 2.4K | 14.7% | 3 | 6.6K | 40.5% | 1 | | Jul 2026 | 2.4K | 14.8% | 3 | 6.6K | 40.7% | 1 | | Aug 2026 | 2.4K | 14.6% | 3 | 6.6K | 40.3% | 1 | | Sep 2026 | 2.4K | 12.3% | 3 | 8.1K | 41.4% | 1 | ## How are Care.com’s and Childcare.co.uk’s branded searches counted? Brandwave collects information about searches that people make online using Care.com’s and Childcare.co.uk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Care.com**: Measured on the search term “care.com”. - **Childcare.co.uk**: Measured on the search term “childcare.co.uk”. - [Care.com profile](/demand/uk/brands/care-com) - [Childcare.co.uk profile](/demand/uk/brands/childcare-co-uk) - [All babysitting platforms in the United Kingdom](/demand/uk/categories/uk-babysitting-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Care.com or Childcare.co.uk more popular in search? In September 2026, Childcare.co.uk had more branded searches than Care.com among babysitting platforms in the United Kingdom. Childcare.co.uk had about 8,100 branded searches, while Care.com had 2,400. Childcare.co.uk made up 41.4% of all babysitting platform searches we track, and Care.com accounted for 12.3%. ## Cite this page Brandwave. "Care.com vs Childcare.co.uk: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/care-com-vs-childcare-co-uk This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/care-com-vs-childcare-co-uk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.