---
title: "Card Factory vs Moonpig: Which is searched more in United Kingdom?"
description: "Which is more popular in search, Card Factory or Moonpig? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/card-factory-vs-moonpig"
publisher: "Brandwave"
---

# Card Factory vs Moonpig: Which is searched more in United Kingdom?

Which is more popular in search, Card Factory or Moonpig? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Card Factory and Moonpig
- **Competitive set**: Greeting cards
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Card Factory Share of Search**: 71.7%
- **Moonpig Share of Search**: 6.5%

## Which is more popular in search, Card Factory or Moonpig?

- In September 2026, Card Factory had more branded searches than Moonpig among greeting cards in United Kingdom. Card Factory was estimated to have 550K branded searches compared to Moonpig’s 49.5K, and held a 71.7% Share of Search versus Moonpig’s 6.5%.
- Card Factory was ahead of Moonpig in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Card Factory’s estimated Share of Search among greeting cards in United Kingdom moved from 65.1% to 71.7%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Moonpig’s estimated Share of Search among greeting cards in United Kingdom moved from 10.7% to 6.5%, and its estimated monthly branded searches moved from 90.5K to 49.5K.

## How did search popularity change for United Kingdom greeting cards in September 2026?

- Estimated monthly branded searches for Moonpig in United Kingdom fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026.

## Month by month

| Month | Card Factory estimated searches | Card Factory Share of Search | Card Factory rank | Moonpig estimated searches | Moonpig Share of Search | Moonpig rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 65.1% | 1 | 90.5K | 10.7% | 3 |
| Nov 2025 | 673K | 63.5% | 1 | 135K | 12.7% | 3 |
| Dec 2025 | 823K | 60.4% | 1 | 165K | 12.1% | 3 |
| Jan 2026 | 550K | 67.5% | 1 | 60.5K | 7.4% | 3 |
| Feb 2026 | 550K | 64% | 1 | 60.5K | 7% | 3 |
| Mar 2026 | 673K | 64% | 1 | 74K | 7% | 3 |
| Apr 2026 | 450K | 66.4% | 1 | 60.5K | 8.9% | 3 |
| May 2026 | 550K | 70.7% | 1 | 60.5K | 7.8% | 3 |
| Jun 2026 | 550K | 64% | 1 | 60.5K | 7% | 3 |
| Jul 2026 | 550K | 71.7% | 1 | 49.5K | 6.5% | 3 |
| Aug 2026 | 550K | 71.7% | 1 | 49.5K | 6.5% | 3 |
| Sep 2026 | 550K | 71.7% | 1 | 49.5K | 6.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Card Factory’s and Moonpig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Card Factory**: Measured on the search term “card factory”.
- **Moonpig**: Measured on the search term “moonpig cards”.

- [Card Factory profile](/demand/uk/brands/card-factory)
- [Moonpig profile](/demand/uk/brands/moonpig)
- [All greeting cards in United Kingdom](/demand/uk/categories/uk-greeting-cards): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Card Factory or Moonpig?

In September 2026, Card Factory had more branded searches than Moonpig among greeting cards in United Kingdom. Card Factory was estimated to have 550K branded searches compared to Moonpig’s 49.5K, and held a 71.7% Share of Search versus Moonpig’s 6.5%.

## Cite this page

Brandwave. "Card Factory vs Moonpig: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/card-factory-vs-moonpig

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/card-factory-vs-moonpig. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.