---
title: "Card Factory vs Hallmark: Which is searched more in United Kingdom?"
description: "Which is more popular in search, Card Factory or Hallmark? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/card-factory-vs-hallmark"
publisher: "Brandwave"
---

# Card Factory vs Hallmark: Which is searched more in United Kingdom?

Which is more popular in search, Card Factory or Hallmark? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Card Factory and Hallmark
- **Competitive set**: Greeting cards
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Card Factory Share of Search**: 71.7%
- **Hallmark Share of Search**: 0.31%

## Which is more popular in search, Card Factory or Hallmark?

- In September 2026, Card Factory had more branded searches than Hallmark among greeting cards in United Kingdom. Card Factory was estimated to have 550K branded searches compared to Hallmark’s 2.4K, and held a 71.7% Share of Search versus Hallmark’s 0.31%.
- Card Factory was ahead of Hallmark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Card Factory’s estimated Share of Search among greeting cards in United Kingdom moved from 65.1% to 71.7%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Hallmark’s estimated Share of Search among greeting cards in United Kingdom moved from 0.34% to 0.31%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

## How did search popularity change for United Kingdom greeting cards in September 2026?

- Estimated monthly branded searches for Hallmark in United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## Month by month

| Month | Card Factory estimated searches | Card Factory Share of Search | Card Factory rank | Hallmark estimated searches | Hallmark Share of Search | Hallmark rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 65.1% | 1 | 2.9K | 0.34% | 4 |
| Nov 2025 | 673K | 63.5% | 1 | 5.4K | 0.51% | 4 |
| Dec 2025 | 823K | 60.4% | 1 | 6.6K | 0.48% | 4 |
| Jan 2026 | 550K | 67.5% | 1 | 3.6K | 0.44% | 4 |
| Feb 2026 | 550K | 64% | 1 | 2.9K | 0.34% | 4 |
| Mar 2026 | 673K | 64% | 1 | 2.9K | 0.28% | 4 |
| Apr 2026 | 450K | 66.4% | 1 | 1.9K | 0.28% | 4 |
| May 2026 | 550K | 70.7% | 1 | 2.4K | 0.31% | 4 |
| Jun 2026 | 550K | 64% | 1 | 2.4K | 0.28% | 4 |
| Jul 2026 | 550K | 71.7% | 1 | 2.4K | 0.31% | 4 |
| Aug 2026 | 550K | 71.7% | 1 | 2.9K | 0.38% | 4 |
| Sep 2026 | 550K | 71.7% | 1 | 2.4K | 0.31% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Card Factory’s and Hallmark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Card Factory**: Measured on the search term “card factory”.
- **Hallmark**: Measured on the search term “hallmark cards”.

- [Card Factory profile](/demand/uk/brands/card-factory)
- [Hallmark profile](/demand/uk/brands/hallmark)
- [All greeting cards in United Kingdom](/demand/uk/categories/uk-greeting-cards): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Card Factory or Hallmark?

In September 2026, Card Factory had more branded searches than Hallmark among greeting cards in United Kingdom. Card Factory was estimated to have 550K branded searches compared to Hallmark’s 2.4K, and held a 71.7% Share of Search versus Hallmark’s 0.31%.

## Cite this page

Brandwave. "Card Factory vs Hallmark: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/card-factory-vs-hallmark

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/card-factory-vs-hallmark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.